Startup basics and hacks. With excerpts from the upcoming book: Accelerated Startup - The New Business School Available for preorder: www.golomb.net/book

1. ACCELERATEDSTARTUPA.K.A.DON’TBEAF***INGWANTREPRENEUR
VITALYM.GOLOMB
@VITALYG
TRACTIONCAMP//MACEDONIA
JUNE9th,2015

2. VITALYM.GOLOMB//SANFRANCISCO&THEWORLD
golomb.net // @vitalyg
✓ BORNINUKRAINE,GREWUPINCUPERTINO-STARTUPSSINCEAGEOF13
✓ SPEAKER&MENTORIN20+COUNTRIESANNUALLY
✓ FOUNDEDDESIGNFIRMINUSANDEUROPE
✓ FOUNDEDKEENSYSTEMS-ECOMMERCEFOR$700BPRINTINDUSTRY
✓ EXECUTIVEPRODUCER“STARTUPADDVENTURE”EVENTS
✓ CO-FOUNDEDCCCSTARTUPSTOFUNDTOPEMEASTARTUPS
✓ DEGREEINCOMPUTERANDVIDEOIMAGING
✓ GUESTLECTUREDATSTANFORD,UCBERKELEY,ANDOTHERS
✓ CONTRIBUTEDARTICLESTOTECHCRUNCHANDOTHERS
✓ PUBLISHING“ACCELERATEDSTARTUP”IN2015
✓ DIRECTEDDOCUMENTARY“STARTUPSPRING”-FALL2015

3. LOCAL MARKETPLACE FOR
ANYTHING PRINTED
www.printmo.co
www.keenprint.com

4. www.startupaddventure.co
FROMSILICONVALLEYTOTHEWORLD
“TheTEDofStartups”
www.cccstartups.com
@cccstartups
UNLOCKINGGEOGRAPHIES
ENABLINGEXCEPTIONALFOUNDERS

5. corporate
people
startup
people
P expertsinonearea
P yearsclimbingladder
P stablelifestyle
P realresponsibilities
P lifebalance
P generalists
P earlystart
P cheaplifestyle
P nothingtolose
P nothingelsematters

7. SOWHATTHEF***
ISASTARTUP?

8. ASTARTUPIS...
anexperimentinsearch
ofabusinessmodel-steveblank

9. SCALABLE
STARTUP TRANSITION COMPANY
businessmodelfound
product/marketfit
repeatablesalesmodel
managershired
break-even
profitable
rapidscale
newseniormanagement
~150people
“astartupisnotasmaller
versionofalargecompany”-steveblank

10. ASTARTUPISACOMPANY
THATISCONFUSEDABOUT:
1.WHATITSPRODUCTIS,
2.WHOITSCUSTOMERSARE,
3.HOWTOMAKEMONEY
-DAVEMCCLURE

11. “ASTARTUP’SDEFAULT
STATEIS#FAILURE.ASA
FOUNDER,YOUHAVETO
WORKTOUNFAILIT.”
-VITALYM.GOLOMB

12. whywouldyouwantto
startacompany?

13. getgoodgrades
gotoagoodcollege
getinagoodcompany
getregularpromotions
retire,playgolf,die
normalcareer

14. startupcareer
ifsuccessful
whatpeoplethink
itlookslike
whatitreally
lookslike

15. entrepreneurship
isamentaldisorder

16. butittakesa
littlecrazy...
tochange
theworld

17. so,whyareyoudoingit?

18. forthe
money?

19. fortheIPOmoney?

20. 50
100
150
200
250
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
numberoftech
ipossince1999
26
<50

21. fundedstartup
successrate
30%fail
30%
unprofitable
30%
somewhat
profitable
10%big
success

22. BYTHEWAY...
#FAILUREIN
STARTUPSIS
OVERGLORIFIED

23. FAILUREIS
ahardlesson

24. 1sttimefounder18%
repeatfailedfounder20%
repeatsuccessfulfounder30%
theoddsareagainstyou

25. you’llgetacquiredif
youareluckyandgood

26. freedom?

27. normaljob:
oneboss

28. startup:
everyuser
isyourboss

29. haveafamily?
theywillsuffer

30. “asastartupceo,islept
likeababy. iwokeup
every2hoursandcried.”
-benhorowitz

31. feeling
defeated
yet?

32. ALESSONINTEAMMORALE
jess lee - “why startup founders are always unhappy”

33. goodnews:
youcanimprove
yourchances

34. findaproblem
youcan’tlive
without
solving

35. don’tbuildtechnology
lookingforaproblemtosolve
solveapainfulproblem

36. whatisallthisleanbullshit?

37. lean=quickiterations

38. morechancesto
solvetheproblem

39. morechancesto#unfail

40. sowhat’sagoodstartup?

41. firstthingsfirst

42. NOTHINGMATTERS
MORETHANTRACTION

43. solvesapainfulproblem
foraspecificcustomer

44. howcanyoubesure
you’resolvingaproblem?

45. HOWISITCURRENTLY
BEINGSOLVED?

46. nocompetitors
=
noproblem
=
nomarket

47. stopcoding
getoutofthebuilding
talktoyourcustomers
faceyourfears
validateassumptions

48. HOWAREYOUDIFFERENT
ANDBETTER?
HARD?EXPENSIVE?SUCKS?

49. F’IN

50. ARISINGTIDE
LIFTSALLBOATS

51. what’syourbusinessmodel?

52. symmetric
customerpays
forexperience

53. asymmetric
3rdpartypays
forcustomer

54. DOESITscale?

55. $2,000,000
$4,000,000
$6,000,000
$8,000,000
Craigslist Apple Facebook Google Amazon McDonalds
revenueperemployee$7.4M
$1.87M
$1.23M$1.24M
$578K >$15K

56. don’tforget:
youarebuildinga
repeatablebusiness

57. measureeverything

58. internet-driven
customeracquisition

59. mainingredient:team

60. hiringishard

61. O much money
O stability
O support structure
O a long-term plan
P stock
P flexibility
P chance to make
a difference
whatyou
don’thave
whatyou
dohave

62. BUSINESSwithdomainexpertise
DESIGN ENGINEERING
balancedstartupteam

63. whatisyour
unfairadvantage?

64. ACCOMPLISHMENTS
MONEYRAISED?
PARTNERSHIPS?
GROWTH?

65. ITISEASIERTOSTARTUP
ANYWHERENOWTHENIN
SILICONVALLEYIN1999

67. thenewtools
ofthetrade

68. VENTURE
CAPITAL
ISCHANGING

69. SEEDSELLADREAMSERIESABETTERHAVETRACTION

70. SOURCE: STEVE BLANK

71. SOURCE: SEED DB
MEDIANEXIT=$20M

72. BONUSRAPIDFIRESURVIVALTIPS

73. THEONLYTHINGTHATCANPREPAREYOUTO
RUNASTARTUPISTOWORKINASTARTUP

74. PICKYOURCONFOUNDERSCAREFULLY,TEAM
BREAKUPSAREHARDERTHANDIVORCES

75. YOUCAN’TOUTSOURCEYOURCORE
COMPETENCY-YOUMUSTBEABLETO
DESIGN,BUILD,ANDMARKET

76. YOURCHANCESOFSUCCESSARESMALL
GOFORBIGANDGROWINGMARKETS

77. DON’TCONFUSEANIDEAOR
TECHNOLOGYWITHABUSINESS

78. DON’TFALLINLOVEWITHYOURPRODUCT
THATISYOURCUSTOMERS’JOB

79. DON’TIMITATECOMPETITION
TALKTOYOURCUSTOMERSINSTEAD

80. MOVEFASTORDIE.DON’TDELAYLAUNCHING
YOURPRODUCTWILLNEVERBEPERFECT

81. “EVERYONE”ISNOTATARGETMARKET
PICKACUSTOMER,SOLVETHEIRPROBLEM

82. KEEPITSIMPLEANDDON’TOVERBUILD
YOUAREPROBABLYDEFINITELYWRONG

83. DOUNSCALABLETHINGSTOPROVETHERE
ISABUSINESS-SCALEONLYAFTERTHAT

84. DON’TSPENDMONEYONANYTHINGTHAT’S
NOTRELATEDTOGETTINGCUSTOMERS
BEFOREACHIEVINGPRODUCT-MARKETFIT

85. DON’TCUTCORNERSONYOURBUSINESS
USECONTRACTS,PROPERACCOUNTING

86. HIRESLOW,FIREFAST-NEVERHIRELOSERS

87. “GOINGVIRAL”ISNOTABUSINESSPLAN
SETASIDEMONEYFORMARKETING

88. DON’TTAKESET-BACKSPERSONALLY
GETUSEDTOHEARING“NO”

89. NOONEWILLSTEALYOURSTUPIDIDEA
TALKABOUTITANDGETFREEADVICE

90. DEVELOPAVISIONANDFOCUS
DON’TTURNINTOACONSULTINGCOMPANY

91. CHASECUSTOMERS,NOTINVESTORS

92. DON’TRELYONADVISORS,MENTORS,
ORPARTNERSTOBUILDYOURBUSINESS

93. KNOWWHENTOSTOPSOCIALIZING
ANDGOINGTOEVENTS-GETTOWORK

94. unlessofcourseyouare
comingtooneofour’s

95. acceleratedstartup
PRE-ORDERNOW:
WWW.GOLOMB.NET/BOOK
@VITALYG