1. UBI-Possibilities
When surfaces become interactive

2. Think
✔ Think about ordering food at the
restaurant using an interactive menu
displayed on the table
✔ Think about sharing your photos with your
friends over a cup of coffee at Starbucks
✔ Think about a virtual shop on a sheer wall
inside a mall

3. How?
Thin form factor screens for
OLED/E-ink this application (ex:OLED) are
still in the lab.
Display Pico projectors – mainstream.
Good option till other
Projection
technologies become
mainstream.
Capacitive/ Invasive to existing
resistive environment. Needs
Sensing overlay infrastructure changes
Optical Ideal + Non-invasive

4. A regular restaurant table
“Enhance
social experience
over a cup of
coffee”

5. A regular restaurant table
UBI masked as a
regular table
object
Interactive
screen
projected on
the table
Possibilities?

6. A regular restaurant table
Possibilities:
Personal device => Pull data
(Ex:Handphone)
Public device => Pull + Push data
(Ex:UBI)

7. A regular restaurant table
Pull data ( Examples ) :
Sharing your photos from
flickr.com with your
friend/friends over a cup of
coffee.
Reading an online news paper
at the cafe while waiting for
your breakfast.
Using location based services.
Push data ( Examples ) :
Unique applications will allow
UBI to talk to personal
handphones.
Up-sell / cross-sell
services / products.

8. Web 2.0 / Viral
UBI applications: social networks + web 2.0 technologies in
advertising.
“Pepsi is giving away millions each month to fund refreshing
ideas that change the world. The ideas with the most votes
will receive grants”
-www.refresheverything.com
“Pepsi has shifted almost one-third of its budget to
interactive and social media”
-www.adage.com

9. Web 2.0 / Viral
A customized UBI application for refresheverything.com.
UBI device is deployed on Café Day coffee shop tables in India.
Café Day is frequented by youngsters.
Over a cup of coffee, coffee connoisseurs can browse through
projects, vote for their favourite project, recommend it to
their friends over facebook, orkut and twitter etc.

10. Virtual market place
Store ABC
Example for push
Physical + virtual store:
UBI deployed on a
mall pillar.
UBI application
allows user to
order from Store
ABC's virtual
store.
He/she could
physically try the
product at Store
ABC on the first
UBI floor
Projected Virtual
Screen store ABC
powered by
UBI and ebay

11. Assisted self service
Note: This is an independent study. Neither Kaya skin clinic
nor Marico Ltd. was part of this study.
Click above to launch
presentation in
slideshare
Click picture to launch
video in youtube