[Webinar] how to interpret your a b testing results for actionable insights

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In this product webinar, we’ll be discussing VWO reports and how you can visualize these to improve your test performance. Key Takeaways: How to read and interpret various conversion graphs in VWO Pointers on conducting a successful post-test analysis Decoding several terminologies, which storm your A/B testing reports

Marketing

How To Interpret Your A/B Testing Results
For Actionable Insights
Utkarsh Rai
Product Marketer, VWO
Anshul Gurbaxani
Product Manager, VWO
Ashwin Gupta
Growth, VWO

Ask Questions on Twitter
#AskVWO
Ashwin @ashwin_gupta
Utkarsh @rutkarsh
Anshul @anshulgurbaxani

What are we covering today?
01 How To Read Your A/B Testing Report
02 The Art of Conducting Post Test Analysis
03 Things to avoid while evaluating your reports

Reading Your Test Report
How To Interpret Your A/B Testing Results For Actionable Insights
Get a quick look at test
results and recommended
action from Smart
Notiﬁcations.

Post Test Analysis #1
How To Interpret Your A/B Testing Results For Actionable Insights
Talent Recruitment
Website

Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Increase in recruiters signups

Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Drop in number of students reaching the second step of the form

Talent Recruitment Website - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Drastic drop in overall from submits

Post Test Analysis #2
How To Interpret Your A/B Testing Results For Actionable Insights
The Ecommerce store

Online Store - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Overall positive improvement in purchases

Online Store - The Case Study
How To Interpret Your A/B Testing Results For Actionable Insights
Even greater improvement when segmented by new visitors

Things To Avoid While Evaluating A/B Test Report
How To Interpret Your A/B Testing Results For Actionable Insights
● Minimum number of visitors and conversions in the test
● If you segment your results - beware of the meaningless segments
● Don’t call you tests too early
● Multiple tests can overlap!

Titleofyourpresentation-Appcues.com
Thank You!
Q&A
Use #AskVWO To Ask Questions on Twitter

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[Webinar] how to interpret your a b testing results for actionable insights

1. How To Interpret Your A/B Testing Results For Actionable Insights Utkarsh Rai Product Marketer, VWO Anshul Gurbaxani Product Manager, VWO Ashwin Gupta Growth, VWO

2. Ask Questions on Twitter #AskVWO Ashwin @ashwin_gupta Utkarsh @rutkarsh Anshul @anshulgurbaxani

3. What are we covering today? 01 How To Read Your A/B Testing Report 02 The Art of Conducting Post Test Analysis 03 Things to avoid while evaluating your reports

4. Reading Your Test Report How To Interpret Your A/B Testing Results For Actionable Insights Get a quick look at test results and recommended action from Smart Notiﬁcations.

5. Post Test Analysis #1 How To Interpret Your A/B Testing Results For Actionable Insights Talent Recruitment Website

6. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Increase in recruiters signups

7. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drop in number of students reaching the second step of the form

8. Talent Recruitment Website - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Drastic drop in overall from submits

9. Post Test Analysis #2 How To Interpret Your A/B Testing Results For Actionable Insights The Ecommerce store

10. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Overall positive improvement in purchases

11. Online Store - The Case Study How To Interpret Your A/B Testing Results For Actionable Insights Even greater improvement when segmented by new visitors

12. Things To Avoid While Evaluating A/B Test Report How To Interpret Your A/B Testing Results For Actionable Insights ● Minimum number of visitors and conversions in the test ● If you segment your results - beware of the meaningless segments ● Don’t call you tests too early ● Multiple tests can overlap!

13. Titleofyourpresentation-Appcues.com Thank You! Q&A Use #AskVWO To Ask Questions on Twitter

[Webinar] how to interpret your a b testing results for actionable insights

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