Inboxes are being flooded by a constant stream of information - some useful, others less so. Your email list is a built in audience, but how do you get their attention? Join us and Jamie Bradley of Emma, as we break down the customer lifecycle to show you how to optimize your content creation in order to engage and drive action from your audience. This webinar covers: The customer lifecycle and how you can and should segment your messaging Best practices for crafting your editorial calendar What type of content your emails should include and how to scale production And more!

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7. Fewer B2B marketers
have a documented
content marketing
strategy compared with
last year (32% vs. 35%)
-CMI 2016
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