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Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.
Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming more relevant. In all realms of design, we can see how gender neutrality is taking over. Gender-neutral design is not widespread yet, but seems like it will be in the years to come.
How can you make your designs more gender-neutral? By finding a balance between masculine and feminine. Let’s look at the different ways that the feminine / masculine stereotype manifests itself in different aspects of design. With this knowledge, you can make informed decisions about the overall look and feel of your designs and how gender-neutral you want them to be.
Read more at https://visme.co/blog/feminine-design-masculine-design/#47dLwb8k53xgsZRw.99
What is Gender Neutral Design? Here's How to Best Use It
The feminine / masculine design stereotype is everywhere.
Marketing campaigns use specific colors and layouts to appeal
to men or women, depending on their target audience. On the
other hand, products with a broader audience strive for
gender-neutral design. Here are examples of how they
compare to each other.
start to affect
at a young age.
Children’s toys and
clothing are designed
in blue, green, red for
boys and in pink,
fuchsia and purple for
As adults, blue is
the favorite color of
both genders, while
brown and orange
are the least
Men don’t like purple, while
most women do.Men prefer
bright colors and shades.
Women prefer light colors and
grays, light browns,
black, white, yellows
The differences between feminine and
masculine fonts are quite easy to notice.
tend to be smooth,
curved, flowing and
tend to have
straight lines, strong
spacing and thick
GENDER NEUTRAL FONTS
include "classic" fonts that
are considered readable
and safe for web use.
is the gender-neutral font of
excellence due to its simple
style and lack of flourish. HELVETICA
The union between
When pairing fonts with color
schemes, there needs to be a balance.
Words on their own have a masculine
or feminine meaning. Stereotypically,
the word “ballerina” is feminine and
term “power drill” is masculine. If we
were to write these words with a font
or color that doesn’t match its
meaning, the final result would be
Typography and Color