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What is Gender Neutral Design? Here's How to Best Use It

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Design stereotypes are everywhere. One of the most noticeable is the one that separates designs into feminine and masculine.

Even though designers tend to follow the feminine / masculine stereotype to reach the right audience, gender-neutral design is becoming more relevant. In all realms of design, we can see how gender neutrality is taking over. Gender-neutral design is not widespread yet, but seems like it will be in the years to come.

How can you make your designs more gender-neutral? By finding a balance between masculine and feminine. Let’s look at the different ways that the feminine / masculine stereotype manifests itself in different aspects of design. With this knowledge, you can make informed decisions about the overall look and feel of your designs and how gender-neutral you want them to be.

Read more at https://visme.co/blog/feminine-design-masculine-design/#47dLwb8k53xgsZRw.99

Publicada em: Design
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What is Gender Neutral Design? Here's How to Best Use It

  1. 1. The feminine / masculine design stereotype is everywhere. Marketing campaigns use specific colors and layouts to appeal to men or women, depending on their target audience. On the other hand, products with a broader audience strive for gender-neutral design. Here are examples of how they compare to each other.
  2. 2. Gender color stereotypes start to affect our perceptions at a young age. Children’s toys and clothing are designed in blue, green, red for boys and in pink, fuchsia and purple for girls. As adults, blue is the favorite color of both genders, while brown and orange are the least favorite. Color
  3. 3. Men don’t like purple, while most women do.Men prefer bright colors and shades. Women prefer light colors and tints. Gender-neutral colors include monochromatic grays, light browns, black, white, yellows and greens.
  4. 4. Typography The differences between feminine and masculine fonts are quite easy to notice. FEMININE FONTS tend to be smooth, curved, flowing and rounded. Atlanta Chicago Denver Boston
  5. 5. MASCULINE FONTS tend to have straight lines, strong serifs, geometric spacing and thick strokes. PHOENIX Jackson Austin Albany GENDER NEUTRAL FONTS include "classic" fonts that are considered readable and safe for web use. Roboto
  6. 6. HELVETICA is the gender-neutral font of excellence due to its simple style and lack of flourish. HELVETICA
  7. 7. The union between When pairing fonts with color schemes, there needs to be a balance. Words on their own have a masculine or feminine meaning. Stereotypically, the word “ballerina” is feminine and the term “power drill” is masculine. If we were to write these words with a font or color that doesn’t match its meaning, the final result would be disconcerting. Typography and Color
  8. 8. Ballerina Power drill
  9. 9. Layouts A layout can be part of a website, an infographic or printed marketing materials. A balanced layout has a mix of colors, typography and imagery.
  10. 10. FEMININE WEBSITES use colors, layouts, images and fonts that appeal to women.
  11. 11. MASCULINE WEBSITES use dark colors, geometric shapes, rigid layouts and blocky fonts.
  12. 12. GENDER-NEUTRAL WEBSITES use white, black, greys and neutral fonts and shapes.
  13. 13. Photography and Imagery Photos of women having coffee together will appeal to women who like getting together with friends.
  14. 14. Photos of men playing soccer will appeal to men who enjoy the activity. Gender-neutral images include both men and women or use color to balance the overall message.
  15. 15. Use photography to personify your customer. Create scenes of what you envision your clients doing.
  16. 16. Product photography can be heavily stereotyped. Dove is very feminine and Axe is heavily masculine.
  17. 17. Icons MASCULINE ICONS Straight, sharp edges FEMININE ICONS Smooth, curved lines
  19. 19. Conclusion It is important to know your audience first in order to decide whether your designs should follow a stereotype or be gender-neutral.
  20. 20. Made With Visme Source:  http://blog.visme.co/masculi ne-feminine-neutral-design