ReputationPLUS is a new syndicated study from Vision Critical & Angus Reid Public Opinion that provides corporate reputation measurement in the context of social, political and marketing realities. This presentation is from the launch meeting which took place on June 15, 2010 at the Bryant Park Grill in New York City. For more information on ReputationPLUS, please visit: http://www.visioncritical.com/what-we-do/products/reputation-measurement/

1. ReputationPLUS+ Introduction Bryant Park Grill June 15, 2010

2. Welcome Matthew Worden Director ReputationPLUS+ Vision Critical

3. OpeningRemarks Angus Reid Chief Executive Officer Vision Critical Angus Reid Public Opinion

4. OpeningRemarks

5. OpeningRemarks Why ReputationPLUS+ Now

6. Segmentingthe Citizenry Andrew Grenville Chief Research Officer Vision Critical

7. Segmentingthe Citizenry Segmentation - a well-recognized tool in marketing, politics and communication. ReputationPLUS+ analyzes reputation results in contact of six proprietary segmentations related to: Social/traditional media usage  Financial/investment confidence Technology adoption  Eco-sensitivity Shopping behaviors Citizen activism - our newest

8. Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:

9. Introducing the Activism Segments

10. ReputationPLUS+A Peek into the Tent John Gilfeather Consultant to Vision Critical Corporate Reputation

11. Highlights Backlash Blues Affinity Works Presence of Negatives Activists Matter Social Media Reach

12. Data Source

13. What We Know About All 54 Companies Awareness Familiarity Overall Favorability 1-2 words come to mind 1-2 good points 1-2 bad points 23 Attributes Deal/ever dealt with company Recommend products/services Recommend stock Recall news – Traditional Media Positive, negative, neutral Attitudes more/less favorable Recall news – Social Media Positive, negative, neutral Attitudes more/less favorable

14. Highlights Backlash Blues

15. Highlights Affinity Works

16. Highlights Affinity Works FavorabilityTop 2 Box(54 Companies) N = 800 for each company studied

17. A Simple Typology

18. Highlights Presence of Negatives

19. Highlights Presence of Negatives AverageAll Companies N = 800 for each company studied

20. Highlights Presence of Negatives AverageAll Companies N = 800 for each company studied

21. Highlights Activists Matter

22. Active Leaders 13% US high Armchair Commentators36% US Community Joiners 16% US Outspokenness Unengaged35% US Segmentation created using cluster analysis. Bubble size reflects relative proportion of the population low Knowledge high Activism Segmentation:

23. Benefits of ReputationPLUS+ Your Reputation Now - in the crucible of citizen activists, social media and key issues facing business and society. Actionable Guidance for communications strategies and tactics (messaging, targeting, channels, etc.) Competitive Advantage. Your strengths and weaknesses vs. industry competition and gold standards. Accountability. Establishing benchmarks. Consistent Metrics to evaluate relationships across a wide range of constituencies.

24. Thank You!