The Panel Summit 2008 brings together leaders in custom panel research to share best practices over a two-day agenda at the Four Seasons Whistler resort. Day one includes keynote addresses on panel evolution and micro-targeting, as well as breakout sessions on segmentation, innovation, and integrating research throughout organizations. Day two focuses on lessons learned from 250 panels, best practices for panel engagement, and a preview of new panel tools. The intimate gathering aims to advance the field through idea-sharing and debate among top minds in custom panel strategy and technology.

1. Panel Summit Overview & Agenda

4. Agenda: Sunday June 22 7:00pm | Welcome Reception Kick off the Summit by getting to know fellow attendees over a relaxing dinner and refreshing drink at the Fifty Two 80 Bistro in Four Seasons Resort Whistler. Fifty Two 80 Bistro, Four Seasons Resort Whistler

5. Agenda: Monday, June 23 * 8:00am | Keynote Address The Evolution of Panel Research Speaker: Angus Reid, CEO, Vision Critical 9:00am | Micro-Targeting through Custom Panels Making Your Brand Resonate to the Right Segment Presenter: Electronic Arts 9:45am | Integrating Quant & Qual Leveraging Communities & Panels for Insights Presenter: Kodak 10:30 | Break | Speak to an Expert *Topics and speakers subject to change.

6. 10:45am | Using Your Panel for Better Segmentation Integrating Attitudinal & Behavioral Data Presenter: Camorra Research (Vodafone NZ) 11:30am | Insight Driven Innovation New Product Development Using a Panel Presenter: WMS Gaming 12:15 | Lunch Agenda: Monday, June 23

7. 1:30pm | Using Custom Panels for Proactive, Profitable Research Presenter: Feldman Research Lab (W Network) 2:15pm | Injecting Panel Research Throughout an Organization Presenter: Sears 3:00pm | Panel Discussion 3 Brands, 5 Nuggets, 3 Panels Presenters: John Deere, Source by CC, Westfield Insurance 3:30 | Break | Speak to an Expert Agenda: Monday, June 23

8. 3:45pm | Breakthrough Tools, Techniques & Practices Presenter: Clorox 4:30pm | Visual Question Design Putting New Tools to Research Use Presenters: Vision Critical & Angus Reid Strategies 5:15 | Day One Ends Agenda: Monday, June 23

10. 8:00am | Lessons Learned from 250 Panels Presenter: Vision Critical 8:45am | Best Practices to Engage Your Panel Presenter: Vision Critical 9:30am | Panel+ Summer 2008 Preview Presenter: Vision Critical 10:15 | Break | Panel+ Exhibit Agenda: Tuesday, June 24

11. 10:45am | 10 Thing You Didn’t Know You Could Do with Your Panel Presenter: Vision Critical 11:30am | In the Lab Where Do We Go from Here? Presenter: Vision Critical 12:30 | Lunch | Conference Closes Agenda: Tuesday, June 24

12. Workshops 1:30pm | 7 Keys to a Successful Panel & Using Panel+ Agenda: Tuesday, June 24