בהרצאה זו תלמד מהי הדרך הנכונה לייצר הכנסות ממאגרי מידע מרצה: איתי אדם http://www.visioncamp.co.il/speakers/itay-adam/ http://www.visioncamp.co.il

1. Email Marketing Own Your Land

2. Agenda: About me Why email marketing – my story Things you need for mass mailing: The right offer List Send Copy _____________________________

3. About Me Facebook: Itay Adam Twitter: iAdam email: adam@cliconomy.com The Internet Pirates.com AffiliGang.com

4. Why email marketing – my story

6. I OWN MY LAND!

7. Two forms of mailing: Mass Mailing Newsletters &

8. Things you need for mass mailing

9. 1. The right offer

10. Not every product can be market by email

11. / Shy or Fear Addictive Mass Audience Must have products Viagra Anti depression Porn Dating Gambling Liquor Smokes/Marijuana Religion Students Financials trouble etc. Pregnant women Parents Contact Lenses Clothes Shoes Replica etc. etc.

12. 2. Lists

13. Small lists are BETTER than big ones

14. Old is shit. The fresher the list, the better. 20k NEWER list is better than a 1Mil NEW list. Big lists means big troubles. Find the core, the ripped lists. Live Feed is the KING! 100-500 new prospects a day is what you need to look for 6 months old, is old. 1 month to 3 months top! Careful, cleaners… Never clean your list elsewhere.

15. Where to buy and how?

16. Forums ASK FOR A SAMPLE! WickedFire BlackHatWorld WarriorForum

17. Brokers Close a rev-share deal [email_address] [email_address] [email_address] [email_address] Eric Nate Black David

18. List Trimming Target a website Ask to buy a blast Target the blast to your Landing Page Make sure to promote a kick-ass offer!

19. Working with Hackers Risk, too much risk… The list has traps in it Their costs are high You don’t want to mess with a hacker… Don’t buy hacked database!

20. Prices and costs Average list range between $5k-$20k Rev-share range between 30%-60% Email blast range between $5k-$50k Work with brokers and trim their list!

21. 3. Send

22. How to send your list?!

23. Three forms of sends: Web based Software Dedicated servers

24. Web based iContact Aweber Stream send etc.

25. Pros and cons Low costs at small scales Easy as 1,2,3 Fair deliverability PRO

26. Pros and cons Will close your account at small scales of spam complaints They know everything you’re doing CONS Many verticals are forbidden

27. Suggestions: Get an inside friend

28. Add a BIG unsubscribe link at the header of your mailer copy Suggestions: Add your own “report spam” button

29. Software Mail Mascot

30. Pros and cons Low costs Nobody can close your account PRO

31. Pros and cons Not easy at all Hard to find domains account and IP’s Low deliverability CONS

32. Where to find accounts and IP’s? WickedFire BlackHatWorld WarriorForum

33. Email vision Web based / close a deal

34. 4. Copy

35. Less is more.

36. 32 is the magic number. No more than 32 words in plain text. The subject is the master of CTR. If your open rate increase, you’ve got your chance... Plain text, plain text, plain text. No images please. Image = low conversion. Use the news. If a bomb went off today in London, find a way to write about it. Use FWD: Use the FWD: in your subject line!!! Make the mail to look like it’s rolling… Don’t use RE: People hate it! If they’ll open it, they won’t follow. Don’t use it.

37. Your email should look like a PPC ad. Same colors, font size and structure.

38. Final Words: The right offer List Send Copy

39. [email_address] Questions?