A look at design trends that are peaking in 2016 and a prediction of design trends for 2017 for web sites, e-newsletters and email marketing. Originally presented at Social Media Breakfast Maine by Emily Brackett of Visible Logic and Mail on the Mark.

1. TRENDS 2017
WEB + EMAIL DESIGN
Emily Brackett

3. MARKET DEMANDS
Flexibility
DIY and updates by owner

4. MARKET DEMANDS
Responsive
Works on any device

5. MARKET DEMANDS
Low Budget

6. CHEAP SITE: THEN

7. CHEAP SITE: NOW

8. THE IKEA EFFECT
=

9. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
1

10. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
1
2

11. WHERE WE ARE NOW
Large hero image or slider.
New: Video for the hero image.
Long, scrolling pages
with centered content.
Fewer navigational items
(and hamburger menus).
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2
3

12. What’s next?

13. Is This How
Your Life Feels?

14. DISTILL YOUR MESSAGE

15. DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
1

16. DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
Engaging writing
Brevity, insight, professional quality
1
2

17. E-Newsletters
E-mail Marketing

18. SHORTEN & SIMPLIFY

19. TARGET, SEGMENT, PERSONALIZE
Why it matters

20. TARGET, SEGMENT, PERSONALIZE
Collect more info
Collect or build beyond the email address
1

21. TARGET, SEGMENT, PERSONALIZE
Collect more info
Collect or build beyond the email address
Create multiple lists and segments
At sign-up or based on interaction
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2

22. MAKE EVERY ELEMENT COUNT
(Even Non-Opens)

23. DISTILL YOUR MESSAGE
Meaningful graphics
Emotional and/or instructive, not just filler
Engaging writing
Brevity, insight, professional quality
1
2

24. Number 1 Trend?

26. BE CLEAR, FOCUSED
AND MEANINGFUL

27. TRENDS 2017
WEB + EMAIL DESIGN
VisibleLogic.com
MailOnTheMark.com