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Chapter I.
COMPANY PROFILE
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ABOUT GODREJ GROUP
The Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra,
India, managed and largely owned by the Godrej family. It was founded by Ardeshir
Godrej and Pirojsha Godrej in 1897, and operates in sectors as diverse as real estate,
consumer products, industrial engineering, appliances, furniture, security and agricultural
products. Subsidiaries and affiliated companies include Godrej Industries and its
subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well
as the private holding company Godrej & Boyce.
Established in 1897, the Godrej group has grown in India from the days of the
charkha to nights at the call centres. Its founder, Ardeshir Godrej, lawyer-turned-
locksmith, was a persistent inventor and a strong visionary who could see the spark in the
future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation
of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the
patronage and trust of around 500 million Indians every single day.
With 7 major companies with interests in real estate, FMCG, industrial engineering,
appliances, furniture, security and agri care – to name a few – its turnover crosses 4.1
billion dollars. About 26% of its business is done overseas. Its presence in more than 60
countries ensures that its customers are at home with Godrej no matter where they go.
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SUBSIDIARIES
Godrej Consumer Products Limited
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in
Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents.
Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps,
'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent.
GCPL currently operates several manufacturing facilities in India spread over seven locations
and grouped into 4 Operating Clusters at Malanpur (Madhya Pradesh), Guwahati (Assam),
Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai
and Sikkim.
GCPL operates in the domestic and international markets in the 'Personal and Household Care'
segment. Some of the categories are soaps, hair colourants, toiletries and liquid detergents.
Recently, it made an entry into fast-growing air freshner category by launching a new
fragrance product "aer" in the market.
Godrej Infotech Ltd
Godrej Infotech Ltd is a software services and consulting company headquartered in
Mumbai, India. Godrej Infotech, formerly a division of Godrej & Boyce Mfg.
Co. Ltd., commenced operations as a separate corporate entity on April 1, 1999. Godrej
Infotech is a part of the diversified GODREJ group. It was started as Godrej & Boyce
software division to implement ERP.
The Company's quality certifications include SEI-CMM Level 4 and ISO- 9001:2008 Quality
Systems Certification. The Company has started re-appraisal under SEI CMM ML 5 for all of
its major software development centres in India
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Godrej Industries Ltd
Godrej Industries is an Indian manufacturer of oleo chemicals for use in over various
industries. It also manufactures edible oils, vanaspati and bakery fats. In addition, it operates
real estate. Godrej Industries (Chemicals Division) has its headquarters in Mumbai, India,
and bases in 40 countries; it exports to more than 60 countries.
Godrej Properties Limited
Godrej Properties Limited is a real estate company in India and is a part of the Godrej
Industries Ltd. The company was started in 1990 by Adi Godrej.
Established in 1990, they are one of the major real estate development companies in India
and are based in Mumbai, Maharashtra. They have real estate development projects in 12
cities across India. Currently, their business focuses on residential, commercial and township
developments. They undertake their projects through in- house team and by partnering with
companies with domestic and international operations.
Godrej Properties Ltd. (GPL) is listed on the Bombay Stock Exchange (BSE) and The
National Stock Exchange (NSE)
Their parent company, Godrej Industries Limited, is the listed flagship company of the
Godrej group of companies. The Godrej group of companies includes Godrej & Boyce
Manufacturing Company Limited and is one of the major conglomerates in India.
Godrej Properties Limited is the first real estate company in India to have ISO certification.
Godrej One and Godrej Eternia have received the Leadership in Energy and Environmental
Design (LEED) Platinum pre-certification.
Godrej Agrovet
Godrej Agrovet Limited (GAVL) is a company engaged in agro based and poultry based
products. It belongs to the Godrej Group.
The Animal Feed business is India’s one of the largest, producing over 10,57,000 tons
annually of feed and nutrition products for dairy cattle, poultry & aquaculture. Its turnover
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was around 3100 Cr in 2012-13. In 2013 Godrej Agrovet has come up with the biggest
manufacturing Plant of poultry feed in India with a capacity of around 30,000 MT/month, this
plant is catering the demand of the poultry feed market in North India, this automated plant
has been installed in Khanna (Ludhiana) by Neotech and Buhler–. 4 new automated plants
are also being commissioned with more than 15000 Ton/month capacity each in Kharagpur,
Baramati, Bangalore & Erode to cater the demand of up growing market of animal feed in all
over India. GAVL has also entered Bangladesh through a JV with the ACI Group, where it is
rapidly becoming a key player in animal feed and poultry breeding.
Godrej Properties and Investments Limited
Godrej Properties provides meticulously planned townships at affordable prices. The
Godrej Group also has overseas establishments in Malaysia, Singapore, Vietnam, Oman, and
Sharjah.
Godrej Efacec
The Company provides warehousing, automated storage and retrieval system solutions.
Godrej and Boyce Mfg. Co. Ltd. Mohali:
• It comes under the appliance division of godrej.
• Refrigerators and Compressors are produced here.
• Its plot size is 75 acres.
• It was inaugurated by Sardar Harcharan Singh Brar
• It was inaugurated on 28TH FEBRUARY, 1996.
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BACKGROUND
The Godrej Group was founded in 1897, and has since evolved into one of the largest and
the oldest conglomerates based in Mumbai, India, with a presence in varied industries,
including appliances, precision equipment, machine tools, furniture, healthcare, interior
solutions, office equipment, food-processing, security, materials handling and industrial
storage solutions, construction and information technology. The Group is headed by Adi
Godrej and his brother in law and cousin, Nadir Godrej and Jamshyd Godrej.
Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's
manufacturing base, but increasingly the group has moved significant production facilities
away from Mumbai.
The Godrej group also owns vast land in Vikhroli, occupying 3500 acres (14km2) of land
on both sides of the Vikhroli section of the LBS marg.
ACHIEVEMENTS
 In 1897, Godrej introduced the first lock with lever technology in India.
 In 1902, Godrej made the first Indian safe.
 In 1920, Godrej made soap using vegetable oil, which was a huge hit with the
vegetarian community in India
 In 1955, Godrej produced India's first indigenous typewriter
 In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam)
 Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators
(Claim to be validated)
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OPERATIONS
The major companies, subsidiaries and affiliates are
• Chemical & commodities
• Godrej Industries
• Chemicals
• Veg Oils
• FMCG
• Godrej Consumer Products
• Keyline Brands UK
• Rapidol South Africa
• Godrej Global Mideast FZE
• Godrej SCA Hygiene Limited
• Godrej Hershey Foods & Beverages Limited
• Nutrine
• Godrej Sara Lee
• AGRI
• Godrej Agrovet
• Animal Feeds
• Goldmohur Foods and Feeds
• Golden Feed Products
• Higashimaru Feed Products
• Oil Palm
• Agri Inputs
• Godrej Aadhaar
• Nature's Basket
• Integrated Poultry Business
• Plant Biotech
• Services
• Godrej HiCare (Pest Management Services)
• Godrej Global Solutions (ITES)
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TIMELINE
 1897- Godrej is established in 1897
 1897- Godrej introduced the first lock with lever technology in India.
 1902 - Godrej makes its first Indian Safe
 1918 - Godrej Soaps Limited incorporated
 1920 - Godrej made soap using vegetable oil, which was a huge hit with the vegetarian
community in India
 1955 - Godrej produced India's first indigenous typewriter
 1961 - Godrej Started Manufacturing Forklift Trucks in India
 1971 - Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps
 1974 - Veg oils division in Wadala, Mumbai acquired
 1988 - Godrej Properties Limited, another subsidiary, established
 1989 - Godrej became the first Indian company to introduce PUF (polyurethane foam)
 1991 - Foods business started
 1994 - Transelektra Domestic Products acquired
 1995 - Transelektra forged a strategic alliance with Sara Lee USA
 1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej Infotech
Ltd.
 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej
Soaps Limited. Godrej Soaps renamed Godrej Industries Limited
 2002 - Godrej Tea Limited set up
 2003 - Entered the BPO solutions and services space with Godrej Global Solutions
Limited
 2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to
customers by providing professional pest management services
 2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej
Beverages & Foods Limited
 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of
North America and the company was renamed Godrej Hershey Foods & Beverages
Limited
 2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
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 2010 - Godrej launched GoJiyo a free, browser based 3D virtual world.
 2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the
world.
 2014 - Godrej kick-starts Masterbrand 2.0 – bigger & brighter; Launches FreeG; India’s
first non-web based mobile browsing experience, 18 November 2014
Vision and Mission:
The Management Philosophy of GHPL can be expressed in a single word: "PRIDE“
 Passion.
 Respect for people.
 Integrity.
 Dedication.
 Extraordinary Creativity.
Vision
The vision statement includes striving for excellence by nourishing, developing and
empowering our employees and suppliers
Mission
The mission statements are:
1. Accelerate the growth of the Indian household insecticides market
2. Strengthen our leadership position in India
3. Rapidly globalize our business
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SWOT
Strengths
Presence across Countries
Strong R& D and
Distribution
Trust
Strong in Ethics
Weakness
Increasing
management and
Union issues
Lack of innovation
Opportunities
Recent acquisitions present
strong integration
opportunities
Product diversification
Threats
Growing competition from
private labels
Cost of raw materials
and other inputs
Lack of access to
technology
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Chapter II.
LITERATURE
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THE CONCEPT AND EVOLUTION OF CSR
The evolution of corporate social responsibility in India refers to changes over time in India of
the cultural norms of corporations' engagement of corporate social responsibility (CSR), with
CSR referring to way that businesses are managed to bring about an overall positive impact on
the communities, cultures, societies and environments in which they operate. The fundamentals
of CSR rest on the fact that not only public policy but even corporates should be responsible
enough to address social issues. Thus companies should deal with the challenges and issues
looked after to a certain extent by the states.
Among other countries India has one of the oldest traditions of CSR but CSR practices are
regularly not practiced or done only in namesake especially by MNCs with no cultural and
emotional attachments to India. Much has been done in recent years to make Indian
Entrepreneurs aware of social responsibility as an important segment of their business activity
but CSR in India has yet to receive widespread recognition. If this goal has to be realised
then the CSR approach of corporates has to be in line with their attitudes towards
mainstream business- companies setting clear objectives, undertaking potential investments,
measuring and reporting performance publicly.
Activities
CSR activities to include:
- eradicating extreme hunger and poverty
- promotion of education
- promoting gender equality and empowering women
- reducing child mortality and improving maternal health
- combating human immunodeficiency virus, acquired immune deficiency syndrome,
malaria and other diseases
- ensuring environmental sustainability
- employment enhancing vocational skills
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- social business projects
- contribution to the Prime Minister's National Relief Fund or any other fund set up by
the Central Government or the State Governments for socio-economic development and
relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other
backward classes, minorities and women; and - such other matters as may be prescribed.
The Four Phases of CSR Development in India
The history of CSR in India has its four phases which run parallel to India's historical
development and has resulted in different approaches towards CSR. However the phases are not
static and the features of each phase may overlap other phases.
 The First Phase
In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion,
family values and tradition and industrialization had an influential effect on CSR. In the pre-
industrialization period, which lasted till 1850, wealthy merchants shared a part of their wealth
with the wider society by way of setting up temples for a religious cause. Moreover, these
merchants helped the society in getting over phases of famine and epidemics by providing food
from their go downs and money and thus securing an integral position in the society. With the
arrival of colonial rule in India from the 1850s onwards, the approach towards CSR changed.
The industrial families of the 19th century such as Tata, Godrej, Bajaj, Modi, Birla, Singhania
were strongly inclined towards economic as well as social considerations. However it has been
observed that their efforts towards social as well as industrial development were not only driven by
selfless and religious motives but also influenced by caste groups and political objectives.
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 The Second Phase
In the second phase, during the independence movement, there was increased stress on Indian
Industrialists to demonstrate their dedication towards the progress of the society. This was when
Mahatma Gandhi introduced the notion of "trusteeship", according to which the industry leaders
had to manage their wealth so as to benefit the common man. "I desire to end capitalism almost,
if not quite, as much as the most advanced socialist. But our methods differ. My theory of
trusteeship is no make-shift, certainly no camouflage. I am confident that it will survive all other
theories." This was Gandhi's words which highlights his argument towards his concept of
"trusteeship". Gandhi's influence put pressure on various Industrialists to act towards building the
nation and its socio-economic development. According to Gandhi, Indian companies were
supposed to be the "temples of modern India". Under his influence businesses established trusts
for schools and colleges and also helped in setting up training and scientific institutions. The
operations of the trusts were largely in line with Gandhi' reforms which sought to abolish
untouchability, encourage empowerment of women and rural development.
 The Third Phase
The third phase of CSR (1960–80) had its relation to the element of "mixed economy",
emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental
standards. During this period the private sector was forced to take a backseat.The public sector
was seen as the prime mover of development.Because of the stringent legal rules and
regulations surrounding the activities of the private sector, the period was described as an "era of
command and control". The policy of industrial licensing, high taxes and restrictions on the
private sector led to corporate malpractices. This led to enactment of legislation regarding
corporate governance, labour and environmental issues. PSUs were set up by the state to ensure
suitable distribution of resources (wealth, food etc.) to the needy. However the public sector
was effective only to a certain limited extent. This led to shift of expectation from the public to
the private sector and their active involvement in the socio-economic development of the
country became absolutely necessary. In 1965 Indian academicians, politicians and
businessmen set up a national workshop on CSR aimed at reconciliation. They emphasized
upon transparency, social accountability and regular stakeholder dialogues. In spite of such
attempts the CSR failed to catch steam.
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 The Fourth Phase
In the fourth phase (1980 until the present) Indian companies started abandoning their
traditional engagement with CSR and integrated it into a sustainable business strategy. In the
1990s the first initiation towards globalization and economic liberalization were undertaken.
Controls and licensing system were partly done away with which gave a boost to the economy the
signs of which are very evident today. Increased growth momentum of the economy helped Indian
companies grow rapidly and this made them more willing {Gajare, R.S. (2014). A
conceptual study of CSR development in India . In D.B. Patil & D.D. Bhakkad, Redefining
Management Practices and Marketing in Modern Age Dhule, India: Atharva Publications (p.
152-154).} and able to contribute towards social cause. Globalization has transformed India into
an important destination in terms of production and manufacturing bases of TNCs are
concerned.As Western markets are becoming more and more concerned about labour and
environmental standards in the developing countries, Indian companies which export and
produce goods for the developed world need to pay a close attention to compliance with the
international standards.
Current State of CSR in India
As discussed above, CSR is not a new concept in India. Ever since their inception, corporates
like the Tata Group, the Group, and Indian Oil Corporation, to name a few, have been involved
in serving the community. Through donations and charity events, many other organizations
have been doing their part for the society. The basic objective of CSR in these days is to
maximize the company's overall impact on the society and stakeholders. CSR policies,
practices and programs are being comprehensively integrated by an increasing number of
companies throughout their business operations and processes. A growing number of
corporates feel that CSR is not just another form of indirect expense but is important for
protecting the goodwill and reputation, defending attacks and increasing business
competitiveness.
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Companies have specialized CSR teams that formulate policies, strategies and goals for their
CSR programs and set aside budgets to fund them. These programs are often determined by
social philosophy which have clear objectives and are well defined and are aligned with the
mainstream business. The programs are put into practice by the employees who are crucial to
this process. CSR programs ranges from community development to development in education,
environment and healthcare etc.
For example, a more comprehensive method of development is adopted by some corporations
such as Bharat Petroleum Corporation Limited, Maruti Suzuki India Limited. Provision of
improved medical and sanitation facilities, building schools and houses, and empowering the
villagers and in process making them more self-reliant by providing vocational training and a
knowledge of business operations are the facilities that these corporations focus on. Many of
the companies are helping other peoples by providing them good standard of living.
Also, corporates increasingly join hands with non-governmental organizations (NGOs) and use
their expertise in devising programs which address wider social problems.
CSR has gone through many phases in India. The ability to make a significant difference in the
society and improve the overall quality of life has clearly been proven by the corporates. Not
one but all corporates should try and bring about a change in the current social situation in India
in order to have an effective and lasting solution to the social works . Partnerships between
companies, NGOs and the government should be facilitated so that a combination of their skills
such as expertise, strategic thinking, manpower and money to initiate extensive social change
will put the socio-economic development of India on a fast track.
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IMPORTANCE OF CSR
Corporate social responsibility (CSR) plays a major role in developing the economy of a
country. It can be defined as the way in which a company manages various business entities to
produce an impact on the society. Companies with high CSR standards are able to
demonstrate their responsibilities to the stock holders, employees, customers, and the general
public.
Business organizations that have high corporate social responsibility standards can attract
staff thereby reducing employee turnover and cost of recruitment. What is the importance of
corporate social responsibility? Anyone can give a clear answer to this question. Companies
voluntarily contribute a large sum of money to make a better society and a clean environment.
Corporate social responsibility is a process in which all companies come together as one and
take part in the welfare of the society. Many organizations conduct campaigns to create
awareness among corporate, civic bodies, and government bodies about the importance of
corporate social responsibility.
Many national and multinational firms are booming in various developing countries. But at
the same time, these countries suffer social challenges such as poverty, corruption, population
growth, etc. Therefore, it is important for all companies to strive together and adapt corporate
social responsibility standards to make the society better than before. An organization can
exhibit a better image in the society if it cares for its employees and involve them in social
activities. The responsibilities of an organization may range from providing small donations
to executing bigger projects for the welfare of the society. Many business houses around the
world show their commitment to corporate social responsibility.
What is the importance of corporate social responsibility? The answer lies in two things:
1) organizations understanding their role in developing a society and
2) awareness among business houses, corporate bodies, and the people. Versatile, profitable,
and dynamic businesses are the driving forces that build the economy of the country. We
must remember that the growth of a country purely depends on the growth of the society and
the people in the society.
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Law
Under the Companies Act, 2013, any company having a net worth of rupees 500 crore or more or
a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more should
mandatorily spend at least 2% of last 3 years average net profits on CSR activities as specified in
Schedule VII of the Companies Act, 2013 and as amended from time to time. The rules came into
effect from 1 April 2014.
SEBI, as per its notification on August 13, 2012, has mentioned that enterprises are accountable to
the larger society and "adoption of responsible business practices in the interest of the social set-
up and the environment are as vital as their financial and operational performance". SEBI has
mandated the inclusion of Business Responsibility Reports as part of the annual reports of the
Top 100 listed entities based on market capitalisation at BSE and NSE. These reports has to
made available in the websites of the companies. For companies that do not belong to Top 100,
inclusion of Business Responsibility Reports is not mandatory, though SEBI encourages its
inclusion in the annual report and website.
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OBJECTIVE OF STUDY
 To understand about Corporate Social Responsibility (CSR).
 To know about Godrej Group and its product.
 To study various CSR activities held by Godrej Group.
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Chapter III.
CSR ACTIVITIES
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How CSR Activities Started at GODREJ?
In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak Swaraj Fund –
For upliftment of the downtrodden.
Giving back turned into our way of saying thank you to the 400 million Indians who are
Godrej loyalists.
25% of the shares of the Godrej Group‟s holding company Godrej & Boyce are held in a
trust that invests back in the environment, healthcare and education.
Trust’s / Foundations for CSR :
The Pirojsha Godrej Foundation: 1972
 Owns one-third shares of the holding company, Godrej & Boyce Mfg. Co. Ltd.
 The income from dividends is utilized for promoting the objectives of the Trust:
1.Medical relief to the poor and critically ill.
2.Educational aid to students.
3.Relief funds in case of natural disasters.
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Significant contribution have been made to:
1.The Latur Earthquake Relief Fund
2.The Andhra Cyclone Relief Fund
3.The Prime Minister Relief Fund
4.The Chief Minister Relief Fund
5.World Wide Fund for Nature-India
6.The Bombay Environment Action Group
The Soonabai Pirojsha Godrej Foundation: March 1974
The trust maintains large tracts of protected land for two separate projects –
 The conservation of mangroves
 Building an integrated housing colony.
The Naoroji Godrej Center for Plant Research:1992
Center is involved in basic and applied research in horticulture, pisiculture, sericulture,
floriculture and preservation of endangered species.
The Godrej Memorial Trust:1994
Trust is a voluntary, non-religious, non-sectarian, non-political charitable trust.
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Overall CSR Policy’s
CSR Policy’s:
 Their Corporate Environment Policy has identified biodiversity enhancement as a
focal point.
 The preservation of open spaces and specially green open spaces such as mangroves.
 Godrej's entire campus, known as Pirojshanagar, is an industrial garden township.
 Godrej strongly believes that this green environment enhances productivity and
quality.
Godrej Environment Policy:
 Practice pollution prevention systems.
 Promote the usage of recyclable material.
 Dispose off inevitable waste in an environment friendly manner
 Monitor and reduce the effect of fumes, dust and noise level in the ambient air.
 Conserve key resources like water, fuel, energy and raw materials such as wood
derivatives, steel etc. by optimizing its use.
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Pass It Forward
CSR Area:
 Environment
 Health Care
 Education
 Community Development
 Sustainability
Environment
 Mangroves
 Green Business Centre
 World Wide Fund for Nature(WWF)
 Trees and Afforestation
Mangroves
 The Western bank of the Thane Creek is the single largest mangrove belt in Mumbai.
 This is the first such mangrove area in India to formally adopt ISO14001 standards for
Environment Management Systems.
 206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of
 prawns and 20 species of fish have been identified so far in the area.
 Mammals like jackals and mongoose also were sited many a times
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Sonabai Pirojsha Godrej:Marine Ecology Centre
 SPGMEC is engaged in conservation
of the marine diversity (mangrove
ecosystem) through research,
education/awareness building and
regular monitoring.
 Every year, around 10,000 visitors
learn about bio-diversity in
mangroves.
 Apart from Mangrove Awareness program, the Centre (SPGMEC) has developed modules
on different topics such as:
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7.Biodiversity Conservation
8.Mangroves as Bio resources
9.Combating Global Climate Change
10.Butterflies around us
11.Birds in Mangrove Environment
12.Solid Waste Management
13.Medicinal plants
Green Business Centre: Hyderabad
 The Green Business Center was conceived by Godrej and CII in partnership with
the Andhra Pradesh Government.
 First building in the world to receive the Platinum LEED award.
The Green Building: Focus in several areas:
1. Selection of site for the building
2. Selection and usage of materials
3. Architectural features
4. Efficiencies in water and energy management.
5. In door air quality and occupant thermal comfort.
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World Wide Fund for Nature (WWF)
 Godrej has been associated with India’s largest conservation NGO, WWF-India.
 WWF-India began as a modest, wild-life conservation organization
 It was started with the late Mr. S. P. Godrej, who was its Founder
Trustee and President to Mr. Jamshyd Godrej who
is currently the President of WWF-India and the
Vice President of WWF-International.
 Godrej has also has been associated with
TRAFFIC-India (Trade Record Analysis of Flora
and Fauna in Commerce), a division of WWF-
India.
Trees and Afforestation:
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 Godrej name has always associated with Trees
 It has been their endeavor to protect the forests and propagate greenery.
Tree Bank is maintained at Pirojshanagar and saplings are generously distributed, free of cost
to voluntary organization’s engaged in afforestation work.
Health Care
 Godrej Memorial Hospital
 AIDS Awareness
 Blood Donation
 Smile Train
Godrej Memorial Hospital
 GMH was set up by Godrej Memorial Trust.
 It has treated 35,000 patients and performed 3,128 surgeries since inception.
Features
1. Free Emergency (Cardiac / Accident ) Ambulance service within the suburb
2. Casualty services-Round the clock
3. No advance deposits ( for Admission)
4. Home Health Service
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5. Free surgeries for (BPL families) children born with deformities of the mouth and
lips( Cleft lip and palate).
6. Free Anti Retro-viral Treatment (ART) Center for people living with HIV and AIDS.
7. Multiplace Hyperbaric Oxygen Treatment Center.
AIDS Awareness/Blood Donation
 Aids Awareness
 Godrej supports „The Heroes Project‟ in trying to end misconceptions and in
spreading awareness about HIV and AIDS.
 The project had its beginning in a fund raising event for pediatric AIDS organized by
Mrs. Parmeshwar Godrej called „A Time for Heroes, India‟.
 Blood Donation
 A blood donation camp is organized every year on the death anniversaries of its
founders Naval Godrej and Burjorji Godrej.
 Employees support this noble cause in big numbers and save precious lives of fellow
humans.
 Leading hospitals, the Red Cross Society and Indian Medical Association provide
help in conducting these camps
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Smile Train
 Children with defects like Cleft Lip and Palate are treated at Godrej
Memorial Hospital (GMH) along with a US based NGO „Smile Train‟
 Over 300 surgeries have been successfully conducted at GMH till date.
Features
 Primary consultation and screening is followed by expert plastic surgery.
 Patients are offered follow up speech therapy and other support services.
 Surgery and hospitalization to the patient and one attendant are provided completely
free of cost.
Travel costs are reimbursed by the hospital for deserving cases.
Education
 Udayachal Schools
 Teach for India
Udayachal Schools: Providing Quality Care and Education
 Pre-primary, primary and secondary, managed by Godrej, have been providing
quality care and education since 1955.
 Gradually the school grew into a 3 medium (Gujarati, Marathi and English), 3000
students.
 Environment consciousness is kindled in every child – through various programs
marking World Wetlands Day, World Population Day, World Forestry Day etc. to
name a few.
35
Teach For India
 Teach for India (TFI) is a nationwide movement that aims to narrow the education
gap in India.
 Godrej group has pledged to
sponsor employees for the TFI
Programme, as a contribution
towards educational
opportunity for all Indians.
 Godrejite Veena Verma was
one of the recent 94 selected
out of thousands of applicants.
 Every TFI Fellow has two main responsibilities:
1. classroom instructional leadership
2. community transformation project.
36
Community Development
 Preserving Heritage
 Community development
Community Development
 Godrej's devoted effort to preserve India’s architectural heritage.
 It has active participation in the Indian Heritage Society of which late Mr. S. P.
Godrej was head of the Mumbai Chapter.
 Godrej is closely associated with the Indian Council of World Affairs (ICWA)
 Pirojsha Godrej Foundation promotes a unique community development Programme
called Sayam for Rural development.
37
OTHER INITIATIVES
o Scout & Guide Pavilion (1923)
o Supports following organizations
1. World Wide Fund for Nature (WWF)
2. Friends of Trees
3. Bombay Natural History Society (BNHS)
 Tsunami Rehabilitation Project:
o The (CII) and Godrej employees voluntarily supported 150 families in the Tsunami
stricken Pallayar (in Nagapattinam district) and Azhikal (in Kanyakumari district).
o By providing:
 Fishing equipment, boats, engines etc.,
 Funding a community health center and
 Providing skill based training to 200 residents.
 A sum of over Rs. 56 L was handed over to CII.
Crematorium for animals:
 Naval Godrej’s sponsored the very first electric crematorium at the Bai Sakarbai
Dinshaw Petit Hospital for animals at Parel, the first non-polluting crematorium of its
kind in Asia.
Marathon:
 Godrej supported the Standard Chartered Mumbai Marathon (SCMM) on Jan 17,
2010 to support ALERT India and Vatsalya Trust
 A team of 30 Godrejites ran for the cause of leprosy, supporting ALERT India.
38
ALERT India:
 Is engaged in the early detection of leprosy cases.
Vatsalya Trust
 It is a charitable organization dedicated to the care and rehabilitation of destitute
children
 Provides shelter and counseling to women in distress and senior citizens
Family Planning
 Godrej has been connected with the Family Planning Foundation, which is a
voluntary organization devoted to promote Family Planning as a basic human right.
Features :
 A Family Planning Centre was opened in September 1957.
 Advice and conventional contraceptives at concessional rates were provided.
 Family Planning Exhibitions were held.
 A Vasectomy Centre was opened.
 Volunteers were trained in an intensive one-week orientation course.
 Incentives are offered to persons undergoing vasectomy and tubectomy operations
 A ‘Well Baby Clinic‟ has been opened for giving advice to mothers about their
children's health.
 About 1135 children have been treated so far at this clinic.
Table for Two
Is targeted at addressing hunger and
malnutrition in the developing world.
39
Godrej pledged to collect funds that would be utilized to provide school children mid-day
meals.
The fund was created in three ways.
1. A “healthy meal” option was provided in the canteen to the employees.
2. Godrej its voluntarily contributed a fixed monthly amount to the fund.
3. The contribution from the “healthy meals” menu was matched by Godrej and
effectively combined corporate and employee participation. .
o With a sizeable fund that is geared to feeding close to 780 school children and
providing for 1,56,000 meals annually.
Long term employment for the visually disabled:
 The activity of hardware packet making for
chairs has been outsourced to National
Association for Disabled Enterprises (NADE)
for the last several years.
 Objective :Continued occupation for the visually
disabled.
 Today around 40,000hardware packets of 200
kinds are made .
3 million hardware packets from NADE are provided .
40
Day’s Celebration and Initiatives
 World Wetlands Day 2011 Celebration by Godrej Mangrove Centre
 Wildlife Week Celebrations 2010
 Vanamahotsav – 2010
 Earth Day Celebration 23rd April, 2010
 Wildlife Photography Contest
 Wildlife Week Celebration – 2009
 World Environment Day- 5th June 2009
 Earth Day Celebration- 22 April 2009
 Campaign on Segregation of Waste in Stationside and Creekside colonies
Flamingo watch organized for Nisarg and Green Club.
Awards
 BNHS Green Governance Award:2005 for conservation and restoration of habitat.
 WWF 25th Anniversary Benefactor “White Pelican” Award: For contribution to
conservation of nature and natural resources.
The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO 14001
certification.
41
Conclusion:
 The philanthropic activities by the chairman Mr. ADI GODREJ and other family members
even before the word CSR was known has made the Godrej group one of the most trusted
business house in India.
 The CSR activities continue from generation to generation.
 The CSR activities of Godrej are spread across all fields.
 They believe in action, than words.
Equal Participation from Employees and Managements.
42
BIBLIOGRAPHY
 www.godrej.com
 www.godrejinfotech.com
 www.godrejgospel.com
 www.karmayog.org
 www.thehindubusiness.com
 www.slideshare.net
 www.moneycontrol.com

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01 csr project godrej

  • 2. 2 ABOUT GODREJ GROUP The Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, and operates in sectors as diverse as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. Subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private holding company Godrej & Boyce. Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centres. Its founder, Ardeshir Godrej, lawyer-turned- locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the patronage and trust of around 500 million Indians every single day. With 7 major companies with interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care – to name a few – its turnover crosses 4.1 billion dollars. About 26% of its business is done overseas. Its presence in more than 60 countries ensures that its customers are at home with Godrej no matter where they go.
  • 3. 3
  • 4. 4 SUBSIDIARIES Godrej Consumer Products Limited Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent. GCPL currently operates several manufacturing facilities in India spread over seven locations and grouped into 4 Operating Clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim. GCPL operates in the domestic and international markets in the 'Personal and Household Care' segment. Some of the categories are soaps, hair colourants, toiletries and liquid detergents. Recently, it made an entry into fast-growing air freshner category by launching a new fragrance product "aer" in the market. Godrej Infotech Ltd Godrej Infotech Ltd is a software services and consulting company headquartered in Mumbai, India. Godrej Infotech, formerly a division of Godrej & Boyce Mfg. Co. Ltd., commenced operations as a separate corporate entity on April 1, 1999. Godrej Infotech is a part of the diversified GODREJ group. It was started as Godrej & Boyce software division to implement ERP. The Company's quality certifications include SEI-CMM Level 4 and ISO- 9001:2008 Quality Systems Certification. The Company has started re-appraisal under SEI CMM ML 5 for all of its major software development centres in India
  • 5. 5 Godrej Industries Ltd Godrej Industries is an Indian manufacturer of oleo chemicals for use in over various industries. It also manufactures edible oils, vanaspati and bakery fats. In addition, it operates real estate. Godrej Industries (Chemicals Division) has its headquarters in Mumbai, India, and bases in 40 countries; it exports to more than 60 countries. Godrej Properties Limited Godrej Properties Limited is a real estate company in India and is a part of the Godrej Industries Ltd. The company was started in 1990 by Adi Godrej. Established in 1990, they are one of the major real estate development companies in India and are based in Mumbai, Maharashtra. They have real estate development projects in 12 cities across India. Currently, their business focuses on residential, commercial and township developments. They undertake their projects through in- house team and by partnering with companies with domestic and international operations. Godrej Properties Ltd. (GPL) is listed on the Bombay Stock Exchange (BSE) and The National Stock Exchange (NSE) Their parent company, Godrej Industries Limited, is the listed flagship company of the Godrej group of companies. The Godrej group of companies includes Godrej & Boyce Manufacturing Company Limited and is one of the major conglomerates in India. Godrej Properties Limited is the first real estate company in India to have ISO certification. Godrej One and Godrej Eternia have received the Leadership in Energy and Environmental Design (LEED) Platinum pre-certification. Godrej Agrovet Godrej Agrovet Limited (GAVL) is a company engaged in agro based and poultry based products. It belongs to the Godrej Group. The Animal Feed business is India’s one of the largest, producing over 10,57,000 tons annually of feed and nutrition products for dairy cattle, poultry & aquaculture. Its turnover
  • 6. 6 was around 3100 Cr in 2012-13. In 2013 Godrej Agrovet has come up with the biggest manufacturing Plant of poultry feed in India with a capacity of around 30,000 MT/month, this plant is catering the demand of the poultry feed market in North India, this automated plant has been installed in Khanna (Ludhiana) by Neotech and Buhler–. 4 new automated plants are also being commissioned with more than 15000 Ton/month capacity each in Kharagpur, Baramati, Bangalore & Erode to cater the demand of up growing market of animal feed in all over India. GAVL has also entered Bangladesh through a JV with the ACI Group, where it is rapidly becoming a key player in animal feed and poultry breeding. Godrej Properties and Investments Limited Godrej Properties provides meticulously planned townships at affordable prices. The Godrej Group also has overseas establishments in Malaysia, Singapore, Vietnam, Oman, and Sharjah. Godrej Efacec The Company provides warehousing, automated storage and retrieval system solutions. Godrej and Boyce Mfg. Co. Ltd. Mohali: • It comes under the appliance division of godrej. • Refrigerators and Compressors are produced here. • Its plot size is 75 acres. • It was inaugurated by Sardar Harcharan Singh Brar • It was inaugurated on 28TH FEBRUARY, 1996.
  • 7. 7
  • 8. 8 BACKGROUND The Godrej Group was founded in 1897, and has since evolved into one of the largest and the oldest conglomerates based in Mumbai, India, with a presence in varied industries, including appliances, precision equipment, machine tools, furniture, healthcare, interior solutions, office equipment, food-processing, security, materials handling and industrial storage solutions, construction and information technology. The Group is headed by Adi Godrej and his brother in law and cousin, Nadir Godrej and Jamshyd Godrej. Traditionally, Vikhroli, a suburb to the Northeast of Mumbai has been Godrej's manufacturing base, but increasingly the group has moved significant production facilities away from Mumbai. The Godrej group also owns vast land in Vikhroli, occupying 3500 acres (14km2) of land on both sides of the Vikhroli section of the LBS marg. ACHIEVEMENTS  In 1897, Godrej introduced the first lock with lever technology in India.  In 1902, Godrej made the first Indian safe.  In 1920, Godrej made soap using vegetable oil, which was a huge hit with the vegetarian community in India  In 1955, Godrej produced India's first indigenous typewriter  In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam)  Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators (Claim to be validated)
  • 9. 9
  • 10. 10 OPERATIONS The major companies, subsidiaries and affiliates are • Chemical & commodities • Godrej Industries • Chemicals • Veg Oils • FMCG • Godrej Consumer Products • Keyline Brands UK • Rapidol South Africa • Godrej Global Mideast FZE • Godrej SCA Hygiene Limited • Godrej Hershey Foods & Beverages Limited • Nutrine • Godrej Sara Lee • AGRI • Godrej Agrovet • Animal Feeds • Goldmohur Foods and Feeds • Golden Feed Products • Higashimaru Feed Products • Oil Palm • Agri Inputs • Godrej Aadhaar • Nature's Basket • Integrated Poultry Business • Plant Biotech • Services • Godrej HiCare (Pest Management Services) • Godrej Global Solutions (ITES)
  • 11. 11
  • 12. 12 TIMELINE  1897- Godrej is established in 1897  1897- Godrej introduced the first lock with lever technology in India.  1902 - Godrej makes its first Indian Safe  1918 - Godrej Soaps Limited incorporated  1920 - Godrej made soap using vegetable oil, which was a huge hit with the vegetarian community in India  1955 - Godrej produced India's first indigenous typewriter  1961 - Godrej Started Manufacturing Forklift Trucks in India  1971 - Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps  1974 - Veg oils division in Wadala, Mumbai acquired  1988 - Godrej Properties Limited, another subsidiary, established  1989 - Godrej became the first Indian company to introduce PUF (polyurethane foam)  1991 - Foods business started  1994 - Transelektra Domestic Products acquired  1995 - Transelektra forged a strategic alliance with Sara Lee USA  1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej Infotech Ltd.  2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps renamed Godrej Industries Limited  2002 - Godrej Tea Limited set up  2003 - Entered the BPO solutions and services space with Godrej Global Solutions Limited  2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to customers by providing professional pest management services  2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej Beverages & Foods Limited  2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited  2008 - Godrej relaunched itself with new colourful logo and a fresh identity music
  • 13. 13  2010 - Godrej launched GoJiyo a free, browser based 3D virtual world.  2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the world.  2014 - Godrej kick-starts Masterbrand 2.0 – bigger & brighter; Launches FreeG; India’s first non-web based mobile browsing experience, 18 November 2014 Vision and Mission: The Management Philosophy of GHPL can be expressed in a single word: "PRIDE“  Passion.  Respect for people.  Integrity.  Dedication.  Extraordinary Creativity. Vision The vision statement includes striving for excellence by nourishing, developing and empowering our employees and suppliers Mission The mission statements are: 1. Accelerate the growth of the Indian household insecticides market 2. Strengthen our leadership position in India 3. Rapidly globalize our business
  • 14. 14 SWOT Strengths Presence across Countries Strong R& D and Distribution Trust Strong in Ethics Weakness Increasing management and Union issues Lack of innovation Opportunities Recent acquisitions present strong integration opportunities Product diversification Threats Growing competition from private labels Cost of raw materials and other inputs Lack of access to technology
  • 16. 16 THE CONCEPT AND EVOLUTION OF CSR The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms of corporations' engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they operate. The fundamentals of CSR rest on the fact that not only public policy but even corporates should be responsible enough to address social issues. Thus companies should deal with the challenges and issues looked after to a certain extent by the states. Among other countries India has one of the oldest traditions of CSR but CSR practices are regularly not practiced or done only in namesake especially by MNCs with no cultural and emotional attachments to India. Much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as an important segment of their business activity but CSR in India has yet to receive widespread recognition. If this goal has to be realised then the CSR approach of corporates has to be in line with their attitudes towards mainstream business- companies setting clear objectives, undertaking potential investments, measuring and reporting performance publicly. Activities CSR activities to include: - eradicating extreme hunger and poverty - promotion of education - promoting gender equality and empowering women - reducing child mortality and improving maternal health - combating human immunodeficiency virus, acquired immune deficiency syndrome, malaria and other diseases - ensuring environmental sustainability - employment enhancing vocational skills
  • 17. 17 - social business projects - contribution to the Prime Minister's National Relief Fund or any other fund set up by the Central Government or the State Governments for socio-economic development and relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities and women; and - such other matters as may be prescribed. The Four Phases of CSR Development in India The history of CSR in India has its four phases which run parallel to India's historical development and has resulted in different approaches towards CSR. However the phases are not static and the features of each phase may overlap other phases.  The First Phase In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion, family values and tradition and industrialization had an influential effect on CSR. In the pre- industrialization period, which lasted till 1850, wealthy merchants shared a part of their wealth with the wider society by way of setting up temples for a religious cause. Moreover, these merchants helped the society in getting over phases of famine and epidemics by providing food from their go downs and money and thus securing an integral position in the society. With the arrival of colonial rule in India from the 1850s onwards, the approach towards CSR changed. The industrial families of the 19th century such as Tata, Godrej, Bajaj, Modi, Birla, Singhania were strongly inclined towards economic as well as social considerations. However it has been observed that their efforts towards social as well as industrial development were not only driven by selfless and religious motives but also influenced by caste groups and political objectives.
  • 18. 18  The Second Phase In the second phase, during the independence movement, there was increased stress on Indian Industrialists to demonstrate their dedication towards the progress of the society. This was when Mahatma Gandhi introduced the notion of "trusteeship", according to which the industry leaders had to manage their wealth so as to benefit the common man. "I desire to end capitalism almost, if not quite, as much as the most advanced socialist. But our methods differ. My theory of trusteeship is no make-shift, certainly no camouflage. I am confident that it will survive all other theories." This was Gandhi's words which highlights his argument towards his concept of "trusteeship". Gandhi's influence put pressure on various Industrialists to act towards building the nation and its socio-economic development. According to Gandhi, Indian companies were supposed to be the "temples of modern India". Under his influence businesses established trusts for schools and colleges and also helped in setting up training and scientific institutions. The operations of the trusts were largely in line with Gandhi' reforms which sought to abolish untouchability, encourage empowerment of women and rural development.  The Third Phase The third phase of CSR (1960–80) had its relation to the element of "mixed economy", emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental standards. During this period the private sector was forced to take a backseat.The public sector was seen as the prime mover of development.Because of the stringent legal rules and regulations surrounding the activities of the private sector, the period was described as an "era of command and control". The policy of industrial licensing, high taxes and restrictions on the private sector led to corporate malpractices. This led to enactment of legislation regarding corporate governance, labour and environmental issues. PSUs were set up by the state to ensure suitable distribution of resources (wealth, food etc.) to the needy. However the public sector was effective only to a certain limited extent. This led to shift of expectation from the public to the private sector and their active involvement in the socio-economic development of the country became absolutely necessary. In 1965 Indian academicians, politicians and businessmen set up a national workshop on CSR aimed at reconciliation. They emphasized upon transparency, social accountability and regular stakeholder dialogues. In spite of such attempts the CSR failed to catch steam.
  • 19. 19  The Fourth Phase In the fourth phase (1980 until the present) Indian companies started abandoning their traditional engagement with CSR and integrated it into a sustainable business strategy. In the 1990s the first initiation towards globalization and economic liberalization were undertaken. Controls and licensing system were partly done away with which gave a boost to the economy the signs of which are very evident today. Increased growth momentum of the economy helped Indian companies grow rapidly and this made them more willing {Gajare, R.S. (2014). A conceptual study of CSR development in India . In D.B. Patil & D.D. Bhakkad, Redefining Management Practices and Marketing in Modern Age Dhule, India: Atharva Publications (p. 152-154).} and able to contribute towards social cause. Globalization has transformed India into an important destination in terms of production and manufacturing bases of TNCs are concerned.As Western markets are becoming more and more concerned about labour and environmental standards in the developing countries, Indian companies which export and produce goods for the developed world need to pay a close attention to compliance with the international standards. Current State of CSR in India As discussed above, CSR is not a new concept in India. Ever since their inception, corporates like the Tata Group, the Group, and Indian Oil Corporation, to name a few, have been involved in serving the community. Through donations and charity events, many other organizations have been doing their part for the society. The basic objective of CSR in these days is to maximize the company's overall impact on the society and stakeholders. CSR policies, practices and programs are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. A growing number of corporates feel that CSR is not just another form of indirect expense but is important for protecting the goodwill and reputation, defending attacks and increasing business competitiveness.
  • 20. 20 Companies have specialized CSR teams that formulate policies, strategies and goals for their CSR programs and set aside budgets to fund them. These programs are often determined by social philosophy which have clear objectives and are well defined and are aligned with the mainstream business. The programs are put into practice by the employees who are crucial to this process. CSR programs ranges from community development to development in education, environment and healthcare etc. For example, a more comprehensive method of development is adopted by some corporations such as Bharat Petroleum Corporation Limited, Maruti Suzuki India Limited. Provision of improved medical and sanitation facilities, building schools and houses, and empowering the villagers and in process making them more self-reliant by providing vocational training and a knowledge of business operations are the facilities that these corporations focus on. Many of the companies are helping other peoples by providing them good standard of living. Also, corporates increasingly join hands with non-governmental organizations (NGOs) and use their expertise in devising programs which address wider social problems. CSR has gone through many phases in India. The ability to make a significant difference in the society and improve the overall quality of life has clearly been proven by the corporates. Not one but all corporates should try and bring about a change in the current social situation in India in order to have an effective and lasting solution to the social works . Partnerships between companies, NGOs and the government should be facilitated so that a combination of their skills such as expertise, strategic thinking, manpower and money to initiate extensive social change will put the socio-economic development of India on a fast track.
  • 21. 21 IMPORTANCE OF CSR Corporate social responsibility (CSR) plays a major role in developing the economy of a country. It can be defined as the way in which a company manages various business entities to produce an impact on the society. Companies with high CSR standards are able to demonstrate their responsibilities to the stock holders, employees, customers, and the general public. Business organizations that have high corporate social responsibility standards can attract staff thereby reducing employee turnover and cost of recruitment. What is the importance of corporate social responsibility? Anyone can give a clear answer to this question. Companies voluntarily contribute a large sum of money to make a better society and a clean environment. Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society. Many organizations conduct campaigns to create awareness among corporate, civic bodies, and government bodies about the importance of corporate social responsibility. Many national and multinational firms are booming in various developing countries. But at the same time, these countries suffer social challenges such as poverty, corruption, population growth, etc. Therefore, it is important for all companies to strive together and adapt corporate social responsibility standards to make the society better than before. An organization can exhibit a better image in the society if it cares for its employees and involve them in social activities. The responsibilities of an organization may range from providing small donations to executing bigger projects for the welfare of the society. Many business houses around the world show their commitment to corporate social responsibility. What is the importance of corporate social responsibility? The answer lies in two things: 1) organizations understanding their role in developing a society and 2) awareness among business houses, corporate bodies, and the people. Versatile, profitable, and dynamic businesses are the driving forces that build the economy of the country. We must remember that the growth of a country purely depends on the growth of the society and the people in the society.
  • 22. 22 Law Under the Companies Act, 2013, any company having a net worth of rupees 500 crore or more or a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more should mandatorily spend at least 2% of last 3 years average net profits on CSR activities as specified in Schedule VII of the Companies Act, 2013 and as amended from time to time. The rules came into effect from 1 April 2014. SEBI, as per its notification on August 13, 2012, has mentioned that enterprises are accountable to the larger society and "adoption of responsible business practices in the interest of the social set- up and the environment are as vital as their financial and operational performance". SEBI has mandated the inclusion of Business Responsibility Reports as part of the annual reports of the Top 100 listed entities based on market capitalisation at BSE and NSE. These reports has to made available in the websites of the companies. For companies that do not belong to Top 100, inclusion of Business Responsibility Reports is not mandatory, though SEBI encourages its inclusion in the annual report and website.
  • 23. 23 OBJECTIVE OF STUDY  To understand about Corporate Social Responsibility (CSR).  To know about Godrej Group and its product.  To study various CSR activities held by Godrej Group.
  • 25. 25 How CSR Activities Started at GODREJ? In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak Swaraj Fund – For upliftment of the downtrodden. Giving back turned into our way of saying thank you to the 400 million Indians who are Godrej loyalists. 25% of the shares of the Godrej Group‟s holding company Godrej & Boyce are held in a trust that invests back in the environment, healthcare and education. Trust’s / Foundations for CSR : The Pirojsha Godrej Foundation: 1972  Owns one-third shares of the holding company, Godrej & Boyce Mfg. Co. Ltd.  The income from dividends is utilized for promoting the objectives of the Trust: 1.Medical relief to the poor and critically ill. 2.Educational aid to students. 3.Relief funds in case of natural disasters.
  • 26. 26 Significant contribution have been made to: 1.The Latur Earthquake Relief Fund 2.The Andhra Cyclone Relief Fund 3.The Prime Minister Relief Fund 4.The Chief Minister Relief Fund 5.World Wide Fund for Nature-India 6.The Bombay Environment Action Group The Soonabai Pirojsha Godrej Foundation: March 1974 The trust maintains large tracts of protected land for two separate projects –  The conservation of mangroves  Building an integrated housing colony. The Naoroji Godrej Center for Plant Research:1992 Center is involved in basic and applied research in horticulture, pisiculture, sericulture, floriculture and preservation of endangered species. The Godrej Memorial Trust:1994 Trust is a voluntary, non-religious, non-sectarian, non-political charitable trust.
  • 27. 27 Overall CSR Policy’s CSR Policy’s:  Their Corporate Environment Policy has identified biodiversity enhancement as a focal point.  The preservation of open spaces and specially green open spaces such as mangroves.  Godrej's entire campus, known as Pirojshanagar, is an industrial garden township.  Godrej strongly believes that this green environment enhances productivity and quality. Godrej Environment Policy:  Practice pollution prevention systems.  Promote the usage of recyclable material.  Dispose off inevitable waste in an environment friendly manner  Monitor and reduce the effect of fumes, dust and noise level in the ambient air.  Conserve key resources like water, fuel, energy and raw materials such as wood derivatives, steel etc. by optimizing its use.
  • 28. 28 Pass It Forward CSR Area:  Environment  Health Care  Education  Community Development  Sustainability Environment  Mangroves  Green Business Centre  World Wide Fund for Nature(WWF)  Trees and Afforestation Mangroves  The Western bank of the Thane Creek is the single largest mangrove belt in Mumbai.  This is the first such mangrove area in India to formally adopt ISO14001 standards for Environment Management Systems.  206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of  prawns and 20 species of fish have been identified so far in the area.  Mammals like jackals and mongoose also were sited many a times
  • 29. 29 Sonabai Pirojsha Godrej:Marine Ecology Centre  SPGMEC is engaged in conservation of the marine diversity (mangrove ecosystem) through research, education/awareness building and regular monitoring.  Every year, around 10,000 visitors learn about bio-diversity in mangroves.  Apart from Mangrove Awareness program, the Centre (SPGMEC) has developed modules on different topics such as:
  • 30. 30 7.Biodiversity Conservation 8.Mangroves as Bio resources 9.Combating Global Climate Change 10.Butterflies around us 11.Birds in Mangrove Environment 12.Solid Waste Management 13.Medicinal plants Green Business Centre: Hyderabad  The Green Business Center was conceived by Godrej and CII in partnership with the Andhra Pradesh Government.  First building in the world to receive the Platinum LEED award. The Green Building: Focus in several areas: 1. Selection of site for the building 2. Selection and usage of materials 3. Architectural features 4. Efficiencies in water and energy management. 5. In door air quality and occupant thermal comfort.
  • 31. 31 World Wide Fund for Nature (WWF)  Godrej has been associated with India’s largest conservation NGO, WWF-India.  WWF-India began as a modest, wild-life conservation organization  It was started with the late Mr. S. P. Godrej, who was its Founder Trustee and President to Mr. Jamshyd Godrej who is currently the President of WWF-India and the Vice President of WWF-International.  Godrej has also has been associated with TRAFFIC-India (Trade Record Analysis of Flora and Fauna in Commerce), a division of WWF- India. Trees and Afforestation:
  • 32. 32  Godrej name has always associated with Trees  It has been their endeavor to protect the forests and propagate greenery. Tree Bank is maintained at Pirojshanagar and saplings are generously distributed, free of cost to voluntary organization’s engaged in afforestation work. Health Care  Godrej Memorial Hospital  AIDS Awareness  Blood Donation  Smile Train Godrej Memorial Hospital  GMH was set up by Godrej Memorial Trust.  It has treated 35,000 patients and performed 3,128 surgeries since inception. Features 1. Free Emergency (Cardiac / Accident ) Ambulance service within the suburb 2. Casualty services-Round the clock 3. No advance deposits ( for Admission) 4. Home Health Service
  • 33. 33 5. Free surgeries for (BPL families) children born with deformities of the mouth and lips( Cleft lip and palate). 6. Free Anti Retro-viral Treatment (ART) Center for people living with HIV and AIDS. 7. Multiplace Hyperbaric Oxygen Treatment Center. AIDS Awareness/Blood Donation  Aids Awareness  Godrej supports „The Heroes Project‟ in trying to end misconceptions and in spreading awareness about HIV and AIDS.  The project had its beginning in a fund raising event for pediatric AIDS organized by Mrs. Parmeshwar Godrej called „A Time for Heroes, India‟.  Blood Donation  A blood donation camp is organized every year on the death anniversaries of its founders Naval Godrej and Burjorji Godrej.  Employees support this noble cause in big numbers and save precious lives of fellow humans.  Leading hospitals, the Red Cross Society and Indian Medical Association provide help in conducting these camps
  • 34. 34 Smile Train  Children with defects like Cleft Lip and Palate are treated at Godrej Memorial Hospital (GMH) along with a US based NGO „Smile Train‟  Over 300 surgeries have been successfully conducted at GMH till date. Features  Primary consultation and screening is followed by expert plastic surgery.  Patients are offered follow up speech therapy and other support services.  Surgery and hospitalization to the patient and one attendant are provided completely free of cost. Travel costs are reimbursed by the hospital for deserving cases. Education  Udayachal Schools  Teach for India Udayachal Schools: Providing Quality Care and Education  Pre-primary, primary and secondary, managed by Godrej, have been providing quality care and education since 1955.  Gradually the school grew into a 3 medium (Gujarati, Marathi and English), 3000 students.  Environment consciousness is kindled in every child – through various programs marking World Wetlands Day, World Population Day, World Forestry Day etc. to name a few.
  • 35. 35 Teach For India  Teach for India (TFI) is a nationwide movement that aims to narrow the education gap in India.  Godrej group has pledged to sponsor employees for the TFI Programme, as a contribution towards educational opportunity for all Indians.  Godrejite Veena Verma was one of the recent 94 selected out of thousands of applicants.  Every TFI Fellow has two main responsibilities: 1. classroom instructional leadership 2. community transformation project.
  • 36. 36 Community Development  Preserving Heritage  Community development Community Development  Godrej's devoted effort to preserve India’s architectural heritage.  It has active participation in the Indian Heritage Society of which late Mr. S. P. Godrej was head of the Mumbai Chapter.  Godrej is closely associated with the Indian Council of World Affairs (ICWA)  Pirojsha Godrej Foundation promotes a unique community development Programme called Sayam for Rural development.
  • 37. 37 OTHER INITIATIVES o Scout & Guide Pavilion (1923) o Supports following organizations 1. World Wide Fund for Nature (WWF) 2. Friends of Trees 3. Bombay Natural History Society (BNHS)  Tsunami Rehabilitation Project: o The (CII) and Godrej employees voluntarily supported 150 families in the Tsunami stricken Pallayar (in Nagapattinam district) and Azhikal (in Kanyakumari district). o By providing:  Fishing equipment, boats, engines etc.,  Funding a community health center and  Providing skill based training to 200 residents.  A sum of over Rs. 56 L was handed over to CII. Crematorium for animals:  Naval Godrej’s sponsored the very first electric crematorium at the Bai Sakarbai Dinshaw Petit Hospital for animals at Parel, the first non-polluting crematorium of its kind in Asia. Marathon:  Godrej supported the Standard Chartered Mumbai Marathon (SCMM) on Jan 17, 2010 to support ALERT India and Vatsalya Trust  A team of 30 Godrejites ran for the cause of leprosy, supporting ALERT India.
  • 38. 38 ALERT India:  Is engaged in the early detection of leprosy cases. Vatsalya Trust  It is a charitable organization dedicated to the care and rehabilitation of destitute children  Provides shelter and counseling to women in distress and senior citizens Family Planning  Godrej has been connected with the Family Planning Foundation, which is a voluntary organization devoted to promote Family Planning as a basic human right. Features :  A Family Planning Centre was opened in September 1957.  Advice and conventional contraceptives at concessional rates were provided.  Family Planning Exhibitions were held.  A Vasectomy Centre was opened.  Volunteers were trained in an intensive one-week orientation course.  Incentives are offered to persons undergoing vasectomy and tubectomy operations  A ‘Well Baby Clinic‟ has been opened for giving advice to mothers about their children's health.  About 1135 children have been treated so far at this clinic. Table for Two Is targeted at addressing hunger and malnutrition in the developing world.
  • 39. 39 Godrej pledged to collect funds that would be utilized to provide school children mid-day meals. The fund was created in three ways. 1. A “healthy meal” option was provided in the canteen to the employees. 2. Godrej its voluntarily contributed a fixed monthly amount to the fund. 3. The contribution from the “healthy meals” menu was matched by Godrej and effectively combined corporate and employee participation. . o With a sizeable fund that is geared to feeding close to 780 school children and providing for 1,56,000 meals annually. Long term employment for the visually disabled:  The activity of hardware packet making for chairs has been outsourced to National Association for Disabled Enterprises (NADE) for the last several years.  Objective :Continued occupation for the visually disabled.  Today around 40,000hardware packets of 200 kinds are made . 3 million hardware packets from NADE are provided .
  • 40. 40 Day’s Celebration and Initiatives  World Wetlands Day 2011 Celebration by Godrej Mangrove Centre  Wildlife Week Celebrations 2010  Vanamahotsav – 2010  Earth Day Celebration 23rd April, 2010  Wildlife Photography Contest  Wildlife Week Celebration – 2009  World Environment Day- 5th June 2009  Earth Day Celebration- 22 April 2009  Campaign on Segregation of Waste in Stationside and Creekside colonies Flamingo watch organized for Nisarg and Green Club. Awards  BNHS Green Governance Award:2005 for conservation and restoration of habitat.  WWF 25th Anniversary Benefactor “White Pelican” Award: For contribution to conservation of nature and natural resources. The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given the ISO 14001 certification.
  • 41. 41 Conclusion:  The philanthropic activities by the chairman Mr. ADI GODREJ and other family members even before the word CSR was known has made the Godrej group one of the most trusted business house in India.  The CSR activities continue from generation to generation.  The CSR activities of Godrej are spread across all fields.  They believe in action, than words. Equal Participation from Employees and Managements.
  • 42. 42 BIBLIOGRAPHY  www.godrej.com  www.godrejinfotech.com  www.godrejgospel.com  www.karmayog.org  www.thehindubusiness.com  www.slideshare.net  www.moneycontrol.com