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COMMUNICATING A DESTINATIONTHROUGH NEW MEDIA
WHO WE ARE
DIGITAL ECOSYSTEM
CHALLENGE
TRUST
REPUTATION
ENGAGING
INFLUENT
SMART
CREATIVE
DIFFERENT
IN
AUTHENTIC
UNIQUE
CULTURAL
EXPERIENCES
EMOTIONS
PERSONAL
TOUCH
QUALITY
CONTENT
20
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
12PHOTO
GALLERIES
4
TOURS
SEA, SPORT & NATUREART FOR FOODIES
THERMAE & SLOWCRAFT & EXCELLENCES
38 10TOURISTIC EXPERIENCES VISITED PROVINCES
750
PHOTOS 24POSTS
11
VIDEOS
WWW.PLAYOURTUSCANY.COM
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ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES
PLAY YOUR TUSCANY
ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES
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COOPERATION WITH
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COOPERATION WITH
THE TERRITORIES
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THE TERRITORIES
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DEFINITION OF A
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INTERNATIONAL MODEL
THE PROJECT
REALIZEDTHROUGH A EUTWINNING PROGRAM,
DESIGNED BY FONDAZIONE SISTEMATOSCANA,
AND RAN BYTHE JORDANTOURISM BOARD
THE PROJECT
HOSPITABLE AND
SAFE DESTINATION
12PHOTO
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2
CONTEMPORARY TOURS
HISTORY & CULTUREECO & NATURE
9
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
MORE THAN 700 APPLICATIONS
9 19 6INTERNATIONAL BLOGGERS/
VIDEOMAKERS/PHOTOGRAPHERS
TOURISTIC EXPERIENCES DESIGNED BY
OPERATIONS OFFICE VISITED PROVINCES
3
VIDEOS
10POSTS
5PHOTO
GALLERIES
Grazie!
Costanza Giovannini
Project Leader

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