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COMMUNICATING A DESTINATIONTHROUGH NEW MEDIA
WHO WE ARE
DIGITAL ECOSYSTEM
CHALLENGE
TRUST
REPUTATION
ENGAGING
INFLUENT
SMART
CREATIVE
DIFFERENT
IN
AUTHENTIC
UNIQUE
CULTURAL
EXPERIENCES
EMOTIONS
PERSONAL
TOUCH
QUALITY
CONTENT
20
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
12PHOTO
GALLERIES
4
TOURS
SEA, SPORT & NATUREART FOR FOODIES
THERMAE & SLOWCRAFT & EXCELLENCES
38 10TOURISTIC EXPERIENCES VISITED PROVINCES
750
PHOTOS 24POSTS
11
VIDEOS
WWW.PLAYOURTUSCANY.COM
POSTS ON
CIAOTUTTI.COM
VIDEOS ON
THECINEPHOTOGRAPHER.COM
PLAY YOUR TUSCANY
ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES
PLAY YOUR TUSCANY
ALMOST 200 APPLICATIONS
FROM 15 COUNTRIES
PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES
PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES
PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES
PLAY YOUR TUSCANY
COOPERATION WITH
THE TERRITORIES
PLAY YOUR TUSCANY
DEFINITION OF A
STANDARD
PLAY YOUR TUSCANY
DEFINITION OF A
STANDARD
DEFINITION OF A
STANDARD
PLAY YOUR TUSCANY
CONTACT HUB
PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
CONTACT HUB
PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
CONTACT HUB
PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL
PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL
PLAY YOUR TUSCANY
COLLABORAZIONE
CON TERRITORI
INTERNATIONAL MODEL
THE PROJECT
REALIZEDTHROUGH A EUTWINNING PROGRAM,
DESIGNED BY FONDAZIONE SISTEMATOSCANA,
AND RAN BYTHE JORDANTOURISM BOARD
THE PROJECT
HOSPITABLE AND
SAFE DESTINATION
12PHOTO
GALLERIES
2
CONTEMPORARY TOURS
HISTORY & CULTUREECO & NATURE
9
INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
MORE THAN 700 APPLICATIONS
9 19 6INTERNATIONAL BLOGGERS/
VIDEOMAKERS/PHOTOGRAPHERS
TOURISTIC EXPERIENCES DESIGNED BY
OPERATIONS OFFICE VISITED PROVIN...
Grazie!
Costanza Giovannini
Project Leader
COMMUNICATING A DESTINATION THROUGH NEW MEDIA
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COMMUNICATING A DESTINATION THROUGH NEW MEDIA

The examples of Play Your Tuscany and Unraveling Jordan

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COMMUNICATING A DESTINATION THROUGH NEW MEDIA

  1. 1. &   COMMUNICATING A DESTINATIONTHROUGH NEW MEDIA
  2. 2. WHO WE ARE
  3. 3. DIGITAL ECOSYSTEM
  4. 4. CHALLENGE
  5. 5. TRUST
  6. 6. REPUTATION
  7. 7. ENGAGING
  8. 8. INFLUENT
  9. 9. SMART
  10. 10. CREATIVE
  11. 11. DIFFERENT
  12. 12. IN
  13. 13. AUTHENTIC
  14. 14. UNIQUE
  15. 15. CULTURAL
  16. 16. EXPERIENCES
  17. 17. EMOTIONS
  18. 18. PERSONAL TOUCH
  19. 19. QUALITY CONTENT
  20. 20. 20 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS
  21. 21. 12PHOTO GALLERIES 4 TOURS SEA, SPORT & NATUREART FOR FOODIES THERMAE & SLOWCRAFT & EXCELLENCES
  22. 22. 38 10TOURISTIC EXPERIENCES VISITED PROVINCES 750 PHOTOS 24POSTS 11 VIDEOS WWW.PLAYOURTUSCANY.COM
  23. 23. POSTS ON CIAOTUTTI.COM
  24. 24. VIDEOS ON THECINEPHOTOGRAPHER.COM
  25. 25. PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES
  26. 26. PLAY YOUR TUSCANY ALMOST 200 APPLICATIONS FROM 15 COUNTRIES
  27. 27. PLAY YOUR TUSCANY COOPERATION WITH THE TERRITORIES
  28. 28. PLAY YOUR TUSCANY COOPERATION WITH THE TERRITORIES
  29. 29. PLAY YOUR TUSCANY COOPERATION WITH THE TERRITORIES
  30. 30. PLAY YOUR TUSCANY COOPERATION WITH THE TERRITORIES
  31. 31. PLAY YOUR TUSCANY DEFINITION OF A STANDARD
  32. 32. PLAY YOUR TUSCANY DEFINITION OF A STANDARD
  33. 33. DEFINITION OF A STANDARD
  34. 34. PLAY YOUR TUSCANY CONTACT HUB
  35. 35. PLAY YOUR TUSCANY COLLABORAZIONE CON TERRITORI CONTACT HUB
  36. 36. PLAY YOUR TUSCANY COLLABORAZIONE CON TERRITORI CONTACT HUB
  37. 37. PLAY YOUR TUSCANY COLLABORAZIONE CON TERRITORI INTERNATIONAL MODEL
  38. 38. PLAY YOUR TUSCANY COLLABORAZIONE CON TERRITORI INTERNATIONAL MODEL
  39. 39. PLAY YOUR TUSCANY COLLABORAZIONE CON TERRITORI INTERNATIONAL MODEL
  40. 40. THE PROJECT REALIZEDTHROUGH A EUTWINNING PROGRAM, DESIGNED BY FONDAZIONE SISTEMATOSCANA, AND RAN BYTHE JORDANTOURISM BOARD
  41. 41. THE PROJECT HOSPITABLE AND SAFE DESTINATION
  42. 42. 12PHOTO GALLERIES 2 CONTEMPORARY TOURS HISTORY & CULTUREECO & NATURE
  43. 43. 9 INTERNATIONAL BLOGGERS/VIDEOMAKERS/PHOTOGRAPHERS MORE THAN 700 APPLICATIONS
  44. 44. 9 19 6INTERNATIONAL BLOGGERS/ VIDEOMAKERS/PHOTOGRAPHERS TOURISTIC EXPERIENCES DESIGNED BY OPERATIONS OFFICE VISITED PROVINCES 3 VIDEOS 10POSTS 5PHOTO GALLERIES
  45. 45. Grazie! Costanza Giovannini Project Leader

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