Presentation given to college students on the value of personal branding and image. Focus was on finding an authentic voice. Sorry I don\'t have the audio to go with this!

1. Crucial Reflections for
Administrative Professionals
Prepared by Tiffany Odutoye for
Bradford College
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2. Agenda
• Introduction / Background
• Projecting the right Image
– Questions/thoughts from the group…
– How to move our thinking beyond the
way we dress?
– What about our image and Social Media?
• Wrap-Up
– Best Practices
– Where is the Admin profession heading
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3. Projecting the right
IMAGE
Moving our thinking beyond the way we dress!
Crucial Reflections for Administrative Professionals prepared
by Tiffany Odutoye for
Bradford College
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4. What is a Professional Image?
• Mental picture that you project or the
perception that is left with your
audience.
• How do they get this picture:
– Communication styles
(verbal / non-verbal)
– Dress & Etiquette
– Astuteness
It’s more…
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5. Projecting the right Image…
People are like stained-glass windows. They
sparkle and shine when the sun is out, but
when the darkness sets in, their true beauty is
revealed only if there is a light from within.
– Elisabeth Kubler-Ross
?????
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6. Projecting the right Image…from the
INSIDE out
• Generous • Flexible
• Integrous • Willing
• Loving • Resourceful
• Compassionate • Inter developmental
• Balanced • Initiating
• Articulate • Light-hearted
• Respectful • Creative
• Positive • Forthright
• Secure • Collaborative
• Aware • Genuine
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7. Projecting the right Image…
Become more attractive.
Being attractive is: The state of being in
which integrity with high standards
and high values naturally and
effortlessly draws others toward you.
Irresistible Attraction happens when
you focus on making yourself
attractive to the best of life so that
happiness and joy result. Attraction
happens naturally.
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8. Projecting the right Image…
My interpretation of some attraction
principles:
• People before profit
• Collaborative partnerships
• Personal integrity
• Balance
• Community connections
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9. Projecting the right Image…
Resources for Principles of Attraction:
• Attraction U - www.attractionu.com
• Talane Miedaner - www.talane.com
• The Portable Coach:
• 28 Surefire Strategies for Business and
Personal Success by Thomas J. Leonard,
Byron Laursen
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10. Projecting the right Image…
RECAP - STATISTICS
How first and lasting impressions are made:
– 55% - body language
– 38% - tone of voice
– 7% - actual words spoken
• We tend to prejudge and listen only if we like what
we see.
– Dress
– Selecting the right stationery for your resume and cover
letters
– Display proper etiquette
• Non-verbal communication Posture
– Smile
– Mirror, gestures
– Eye contact
• 30-Second rule! … that’s not it…don’t forget…
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11. Projecting the right Image…
RECAP
Become more attractive by developing
Attraction principles …
(everything else will happen naturally)
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12. Projecting the right Image…
with Social Media
Who's in your network?
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13. 7 things you need to know …
1. Web 2.0 and Social Media – What is it all about
• Web is the Platform
2. The power of the collaborative thinking
• Harness collective Intelligence
3. Have a strategy / Action Plan
4. You are your brand
5. Be engaging – giver not a taker
• Open networks for a reason ...Users add Value
6. Be consistent
7. Resources to support activity
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14. Wrap Up
• Where is the Administrative Profession
heading?
• Best Practices will prepare you…
• My gift to you….
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15. My gift to you!
SNEAK PREVIEW:
New book
Pre-Release
eBook version 1.1
Look for an email containing your
FREE download!