Onpage Optimization Essentials

Onpage Optimization
Presented by Mohammed Azharuddin
Digital Marketing Trainer

What is Onpage Optimization?
• Onpage optimization is a process of
implementing certain elements in site, which
are recommended by Search Engines.

Google Webmaster Tools
• Add and Verify Site
• Geographic Setting in GWT
• Various features of GWT

Factors effecting Onpage
• Website Design
• User Experience
• Quality Content
• SEO elements of the page

• Is this design really speak about its business?
• Does is consist of Flash or Multimedia
• Is the design Responsive ?
• How is the navigation of site ?
• How fast the website is loading ?
Design Analysis

Examples
• Bad Sites in SEO Point of View
– https://www.myvessyl.com/
– http://www.phcybrd.state.mn.us/
• Good Sites
– http://globalnews.ca/
– http://www.mitsubishi-motors.com.au/

• How the user feel after visiting the website
• What is the bounce rate of the visitors
• Is this website created for visitors or search engines
• Is this site Made for Adsense (MFA)
• How is the process of conversion in site ?
User Experience

Examples
• Bad Examples
– http://www.pennyjuice.com/htmlversion/whoispj.htm
– http://easybusinessinfo.in/
– http://www.allindiajobs.in/2013/08/top-10-hr-interview-
questions-with.html
• Good Examples
– www.wikipedia.org

• Is this website providing value to user ?
• Is this content unique for this site ?
• Is the content targeting any keyword ?
• Is it over optimized for Search Engines ?
• What is the density of keywords and links ?
Quality of Content

Examples
• Good Quality Content
– http://www.bijlibachao.com/
– http://www.problogger.net
• Bad Quality Content Sites
– http://www.allindiajobs.in/2013/08/top-10-hr-interview-questions-
with.html
– http://buckswithadfly.blogspot.in/
– http://allclassifiedwebsites.blogspot.in/
• Spam Examples
– http://pnrstatus-check.in/
– http://www.reversephonelookup.center/661-753-prefix-12.html

Important SEO Elements in Page
Quality
Content
Page Speed
URL
Optimization
Title
Optimization
Meta Tags Headings
Internal
Linking
Robots.txt Sitemaps
Canonicals
Social
Sharing

Page Speed Analysis
• 10 Secs is Avg. time a user will be on site
• Page speed (Time to First Byte) will impact the search
ranking rather than overall load.
• Speed Test Tools
– Pingdom
• http://tools.pingdom.com
– Google Speed Analyzer
• https://developers.google.com/speed/pagespeed/insights/
– WebPage Test
• http://www.webpagetest.org/

Resources for Page Speed Analysis
• http://www.webperformancetoday.com
• http://moz.com/blog/how-website-speed-actually-impacts-
search-ranking
• http://www.mattcutts.com/blog/site-speed/

• Implementing the URL of page as per the target
keywords
URL Optimization

• Shaadi.com Example
• Home > Matrimonial > Telugu
– www.abc.com/matrimonials/telugu-matrimonial
• Home > Matrimonial > Hindi
– www.abc.com/matrimonials/hindi-matrimonial
Examples

• If the site is dynamic website then there is a
possibility that the url generated will be like
– www.abc.com/index.php?productid=1
– www.abc.com/index.php?productid=2
• Its mandatory to convert these url’s to seo
friendly url by using URL Rewriting techniques.
Dynamic URLS

• Title tag is very crucial element of onpage
• Write a meaningful title along with target keywords
• Title is generally 60 chars – 70 chars
• Title keywords can be separated with (–) or (,) or (|)
Title Optimization

Example 1
Exact match keyword in title and full title …

Example 2
Title is cut off and brand name is added at end

• Meta Keywords Tag
– <meta name=“keywords” content =“keyword1, keyword2, …” />
• Meta Description Tag
– <meta name=“description” content =“Describe your business in
150-160 characters” />
– This tag must consist of related keywords as this will appear on
search
• Meta Robots Tag
– <meta name=“robots” content=“ ” />
Meta Tags

Example 1
Description keyword highlighted

Example 2
Keyword in description highlighted

Why Content Marketing ?
• Users are constantly looking for content
• Can improve the brand authority
• Build a base of loyal customers in long term
• Search engines prefer Fresh Quality Content
• Solve problems for customers

Content Creation Strategy
Brand
Site Blog Social Media Print

Content Types
Text
Articles
Ebook
Report
Guide
PressRelease
Image
Info Graphic
Cartoons
Quotes
Video
Tutorials
Webinars
Demos
Hangouts
Audio
Podcasts

Content Generation Ideas
• What customers want in search
• What are questions in QA Site
• Write How to Articles for user
• Share Tips and Tricks
• Latest Industry Updates with your analysis
• Market research in any segment
• Case Studies and Reports
• Review a Product/Place/Service

Content Marketing Cycle
Create Content
50%
Promote Content
40%
Measure Results
10%

• Create a useful, information-rich site, and write pages that
clearly and accurately describe your content.
• Think about the words users would type to find your
pages, and make sure that your site actually includes
those words within it.
• Use ALT attributes for Images
• Check for broken links and correct HTML.
Google Content Guidelines
https://support.google.com/webmasters/answer/35769?hl=en

• Headings has priority of 0.08
• The priority of header tags is as follows
• h1 > h2 > h3 > h4 > h5 > h6
Headings Optimization

• Use images in content for illustration and design
• While using image use the alt attribute
– <img src=“” alt=“keywords” />
• Use Targeted keywords for the page in ALT
Image Optimization

• To improve the PR of inner pages and improve
the over value of the pages
Internal linking scheme
Home
About Us
ClientsServices
Contact

Wikipedia Internal Link Example

• Use Footer to direct the user to other pages
• Include links to important pages of site
• Include Address and Map in Footer
• Social Sharing and Follow Buttons
• Other Brands of the Company
Footer Optimization

• Social sharing improves the content visibility
and improve the brand awareness
• Use the following tools
– www.sharethis.com
– www.addthis.com
In page Social Sharing

• To control what search engine crawler access
in our site.
• Rules
– Allow
– DisAllow
Robots.txt

• Display a list of all urls in the website
• Sitemaps can be created using following tools
– XML Sitemap Generator (WP)
– www.xml-sitemaps.com (Static Site)
Sitemaps

• The purpose of redirection is to send a
user/search engine to a correct, preferred page
• Types of Redirects
– 301 ('Moved Permanently') - Recommended for SEO
– 302 ('Found' or 'Moved Temporarily')
URL Redirect

• Non WWW to WWW Redirection
– In practical www.abc.com and abc.com are considered as
same but in seo point of view it can be duplicates
– We need to write to rule for selecting our preferred
domain
Non www to www redirection code (.htaccess)
RewriteEngine On
RewriteCond %{HTTP_HOST} ^webtrainings.in [NC]
RewriteRule ^(.*)$ http://www.webtrainings.in/$1 [L,R=301]
NON WWW to WWW Redirect

• 301 Redirect is permanent and pass the link
juice and PR to new page. In apache server we
use .htaccess file for Redirect.
redirect 301 old.html http://www.abc.com/new.html
Redirecting a Single Page

• A canonical page is the preferred version of a set of
pages with highly similar content.
• Example
– Shopping with View Options
– Automated duplicated page versions
• Code
<link rel="canonical" href="http://www.example.com/product.php"/>
Canonical Links

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769
Blackhat SEO
Duplicate
Content
Keyword
Stuffing
Cloaking
Sneaky
Redirects
Hidden text
and links
Paid Links
Too many
links per page
Doorway
pages
Scraped
content

TASKS
Practical
– Implement onpage for a Site

Thank you
• Visit us on www.webtrainings.in
• For queries and support contact us
– www.facebook.com/websoftacademy
– www.twitter.com/mdazhar01
– Like us on FB
• www.facebook.com/webtrainingsacademy

Onpage Optimization Essentials

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