Slide share version of the video clip created with the storyboard for Assignment3- BREAD REFRAMING Refer to video for details: http://www.youtube.com/watch?v=JHU3uXLLhNM

1. B-BREAD
Framing and Re-framing
Team: Bread-winners
Sudhir Kadam, Viroopax Mirji, Gopalan Sampath
Takeshige N
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2. VALUES
Normal : Staple diet, Non conventional usage: Edible
Food for sustenance but not
Taste, health promotion
/enriched diet USAGE:
* Hunger quencher, diet, sandwich •Out of the world:
essential ingredient/element •Beauty use-case
•Fortune cookie
•Not obvious: Texture, size, elasticity, staple-
•Edible wear
ness, consumption-power?
•Utility values?
•BoGo promotional/ad value?
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3. BEAUTY BREAD : B-BREAD
+ =
Enriched Loaf Beauty Treatment Enhanced Beauty with B-Bread

4. STORY OF
B-BREAD
Values:
•Its affordable
•Its soft and sponge-like
•Its easy to enhance/
tailor to kids/adult needs
•Can be disposed easily
•Has different textures:
grainy, hard, soft, etc.
•Can be re-branded and
used as needed for
promotions/ads too
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5. STORY
CONTINUED
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6. Bread-Winner: Concept 2
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7. USE-CASE2:
BREAD TOASTED TO GET INSPIRATIONAL MESSAGES
– A REPLACEMENT FOR FORTUNE COOKIES?
y
u ngr !
y H olish
Sta Fo Be the change
y
Sta that you want
in the world
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8. SOME EXAMPLES OF INSPIRATIONAL BREAD
SLICES
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9. PRE-TREATED BREAD OR NEW TYPE OF TOASTER THAT
REVEALS BREAD MESSAGES?
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10. APPLIED AT
RANDOM
PATENT A
GRILL THAT
CAN BE
PRE-
LOADED
WITH
INSPIRATIO
NAL
MESSAGES
TO BE Early Bird
APPLIED AT Carpe
RANDOM gets the
Diem!
PATENT A
GRILL THAT worm!
CAN BE
PRE-
LOADED
WITH
INSPIRATIO
NAL
MESSAGES
TO BE
APPLIED AT
RANDOM
PATENT A
GRILL THAT
CAN BE
PRE-
LOADED
WITH
INSPIRATIO
NAL
MESSAGES
TO BE
APPLIED AT
RANDOM
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11. Refer to Promotional Video Clip
http://www.youtube.com/watch?v=JHU3uXLLhNM
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12. PLEASE VOTE FOR BREAD
WINNERS
WINNERS
Sudhir Kadam
Viroo Mirji
Sam Gopalan
Takeshige N
THANK YOU !
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