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57. • Asia’s Largest Manufacturer of Laminates
• Total production capacity of 16 Lacs Sheets Per Month
• 14 Presses
• Total 4 Laminates Manufacturing Units
LAMINATES STATISTICS
58. • We are using star paper and Suyash paper for production our
laminates it’s A grade paper for best quality of our product.
• We are using pure Phenolic resin for production our product its best
quality resin for Kraft paper impregnation , other wise other factory
using urea for Kraft paper impregnation. CPF resin best quality resin
for good quality bonding of laminate and long life of product.
• Not using Agriculture Urea that causes a big loss to Poor Farmers. Lot
of companies are eating the share of these farmers who actually need
the Urea.
• We are already stock the laminate sheets in BSR racks for fastest
delivery the order to party and branches.
LAMINATES TESTS & KEY USPs
59. Sr. no Test Std Value Achive Value
1 Abraser test-( Resistance to surface wear)
IP(inatial point)->150 &
FP(final point)->350
IP-250 & FP-375
2 Scratch Test (FORCE) >2.00 N 2.3 N
3 Boiling water test-1.00MM
Thickness Increase-10.00% &
Mass Increase value-12.00%
Thickness Increase-
07.00% & Mass
Increase value-07.30%
4 Dry Heat Test(180*temp castor oil) Rating-3 Rating-5
5 Dimensnal Stability
Cross direction-<1.15 &
Machine direction-<0.63
Cross direction-<.77 &
Machine direction-
<0.48
6 Impact Test >20 N >25 N
7 Cracking Test-70* temp 50*120mm Rating-5 Rating-5
8
Staining Test for 20 minutes with ink &
Chemicals
group-1 & group-2 rating-5 Rating-5
9 Fire Radiant test
burn in 7-8 second and stop
within 03 second
10 Anti Scratch test
Laminates Tests & Key USPs
63. UV + High Gloss
Laminates
Stunning clear surfaces,
cutting-edge coating
technologies to deliver a
striking, contemporary look.
UV+ high Gloss provides a
luxurious high gloss finish,
including solid patterns and
wood grains.
UV+ high Gloss surfaces
provide outstanding durability,
which makes them suitable
for vertical applications.
SCUFF
RESISTANT
LAMINATE
70. Currently we are enjoying 3rD OR 4TH position in domestic market
The main competitors are:
Aditya Birla Group ( HINDALCO)
Sterlite (Vedanta)
Jindal Aluminium
National Aluminium company- PSU ( NALCO)
INDIA’S TOP MARKETERS OF
ALUMINIUM ROLLED PRODUCTS:
71. Specification For Coils:
Thickness Range: 100µ - 1.26mm
Width Range: 585mm – 1425mm
Specification For Sheets:
Thickness Range: 100µ -3.25mm
Width Range: 585mm – 1425mm
Length Range: Up to 6Mtr.
Applications:
. Commercial
. General Engg. Application
. Bus cabins & body insulation
. Cladding in false ceiling & paneling
. Electrical bus bar ducting, transformer strips.
Our Customers:
FAN BLADE: HAVELLS, BAJAJ, ANCHOR, LUMINOUS, ETC.
LED: HAVELLS, CROMPTON, SYSKA, ETC.
BUS BODY: TATA MARCO POLO (Vendor)
PRODUCTS & ITS
APPLICATIONS
ALUMINIUM COIL/SHEETS
72. Specification:
Thickness Range: 0.45mm – 3mm
Width Range: 813mm – 1220mm
Length Range: Up to 4270mm
Applications:
. Flooring for buses
. Decorative Applications like interior Paneling for trucks, cabins, Etc.
Our Customers:
UPSRTC, RSTRTC,KSRTC: AZAD COACH
DEFENCE: PARAS MOTORS,PERFECT MECHANICALS
PRODUCTS & ITS APPLICATIONS
ALUMINIUM CHEQUERED SHEETS
74. Application:
. Household Utensils & Pressure cooker
Application:
For Automotive Engine heat dissipation
Our Customers:
UTENSILS: BAJAJ, PRESTIGE, ETC.
AUTOMOBILE: MARUTI, RENAULT, TATA, HUNDAI, ETC.
PRODUCTS & ITS APPLICATIONS
ALUMINIUM CIRCLES & HEAT SHIELD
75. Application:
. For Plywood Industry
Specification:
Thickness Range: 1.50mm – 3mm
Width Range: 1321mm
Length Range: Up to 3Mtr
Our Customers:
GREEN PLY, RAMA PLY, MAYUR PLY, SONEAR PLY ETC.
VIRGO’S PRESENCE IN THE MARKET
ALUMINIUM CAUL BOARD SHEET
76. We are planning to increase our capacity 4 times.
At present we are 4th largest manufacturer in India.
In coming years we are working to be 2nd most
largest manufacturer in India.
& will ACHIEVE IT…
VIRGO ALUMINIUM
FUTURE PLANS
79. Currently we are enjoying 3rD OR 4TH position in domestic market
The main competitors are:
Aditya Birla Group ( HINDALCO)
Sterlite (Vedanta)
Jindal Aluminium
National Aluminium company- PSU ( NALCO)
INDIA’S TOP MARKETERS OF
ALUMINIUM ROLLED PRODUCTS:
80. (7.90Crore MT Per Annum )
China
41.5%
Europe
13.8%
North America
12.6%
India
3.5%
Japan
3.6%
Middle East
2.9%
South Korea
1.7%
ROW
8.1%
China Europe North America India Japan Middle East South Korea ROW
*** Source: NITI AYOG
ALUMINIUM ROLLED
PRODUCTS CONSUMPTION
IN THE WORLD
82. • Aluminum Consumption in India at 2.5 kg per capita is much below the global average of 11kg
per capita. To reach the global average of 11 kg per capita, India will require an additional
annual consumption of 1.6Cr MT, thus, making it the second largest consumer in the world
(absolute terms).
• Even at low consumption, aluminum contributes 2% of manufacturing GDP (steel 12%,
cement 9%) and this is expected to move up with consumption growth. This growth is critical
for India’s industrial vision of achieving 25% of GDP from manufacturing by 2022.
*** Source: NITI AYOG
ALUMINIUM
CONSUMPTION
IN KG PER CAPITA
83. Specification For Coils:
Thickness Range: 100µ - 1.26mm
Width Range: 585mm – 1425mm
Specification For Sheets:
Thickness Range: 100µ -3.25mm
Width Range: 585mm – 1425mm
Length Range: Up to 6Mtr.
Applications:
. Commercial
. General Engg. Application
. Bus cabins & body insulation
. Cladding in false ceiling & paneling
. Electrical bus bar ducting, transformer strips.
Our Customers:
FAN BLADE: HAVELLS, BAJAJ, ANCHOR, LUMINOUS, ETC.
LED: HAVELLS, CROMPTON, SYSKA, ETC.
BUS BODY: TATA MARCO POLO (Vendor)
PRODUCTS & ITS
APPLICATIONS
ALUMINIUM COIL/SHEETS
84. Specification:
Thickness Range: 0.45mm – 3mm
Width Range: 813mm – 1220mm
Length Range: Up to 4270mm
Applications:
. Flooring for buses
. Decorative Applications like interior Paneling for trucks, cabins, Etc.
Our Customers:
UPSRTC, RSTRTC,KSRTC: AZAD COACH
DEFENCE: PARAS MOTORS,PERFECT MECHANICALS
PRODUCTS & ITS APPLICATIONS
ALUMINIUM CHEQUERED SHEETS
86. Application:
. Household Utensils & Pressure cooker
Application:
For Automotive Engine heat dissipation
Our Customers:
UTENSILS: BAJAJ, PRESTIGE, ETC.
AUTOMOBILE: MARUTI, RENAULT, TATA, HUNDAI, ETC.
PRODUCTS & ITS APPLICATIONS
ALUMINIUM CIRCLES & HEAT SHIELD
87. Application:
. For Plywood Industry
Specification:
Thickness Range: 1.50mm – 3mm
Width Range: 1321mm
Length Range: Up to 3Mtr
Our Customers:
GREEN PLY, RAMA PLY, MAYUR PLY, SONEAR PLY ETC.
VIRGO’S PRESENCE IN THE MARKET
ALUMINIUM CAUL BOARD SHEET
88. We are planning to increase our capacity 4 times.
At present we are 4th largest manufacturer in India.
In coming years we are working to be 2nd most
largest manufacturer in India.
& will ACHIEVE IT…
VIRGO ALUMINIUM
FUTURE PLANS
104. ORDER
PROCESS FLOW
ORDER COMES IN
FACTORY BY MAIL.
BILLING PERSON
CHECKS ORDER
CAREFULLY SPECIALLY
CHECKS (C& D)
CATAGORIES DESIGNS.
HE WILL CALL IN
BRANCH PERSON &
DISCUSSION ON (C & D)
CATAGORIES AS WELL
AS SPECIAL
REQIREMENTS.
CONFIRM PNA DETAILS
BY MAIL
AFTER THAT AGAIN
RECHECK THE ORDER &
FEED IT IN FOX-PRO
SOFTWARE & FIND OUT
THE CATAGORIES
DESIGN WISE CHECK.
AND THERE AFTER
MAKE ORDER IN ORDER
PAD AND HAND OVER
TO BSR INCHARGE.
ON PRIORITY BASE
MAKE SECHDULE AND
FINAILIZE BY SENIEOR
ON THE BASIS OF
SECHDULE PLAN BSR
INCHARGE CHECK
STOCK IN RACKS &
BALANCE ORDER SEND
FOR PRODUCTION
PLANING.
105. ORDER
PROCESS FLOW
ON PRIORITY BASE
MAKE SECHDULE AND
FINAILIZE BY SENIEOR
ON THE BASIS OF
SECHDULE PLAN BSR
INCHARGE CHECK
STOCK IN RACKS &
BALANCE ORDER SEND
FOR PRODUCTION
PLANING.
SHIFT INCHARGE
RECIVED THE ORDER
AND CONFIRM AC
STOCK BY AC
SUPERVISOR AND PLAN
AT DRYER FOR DESIGN
PAPER IMPRAGNATION
SHIFT INCHARGE PLAN
IT WITH PRESS
PLANNER FOR
COMPLETE
PRODUCTION PLAN
RECIVED FROM BSR
AFTER COMPLETE
PRESS PRODUCTION
NEXT PROCESS
CUTTING, SANDING OR
MARKING BY WIP
SUPERVISOR
106. ORDER
PROCESS FLOW
AFTER COMPLETE
CUTTING SANDING OR
MARKING FINAL
INSPECTION ALL
LAMINTE SHEETS AND
COMPLETE QUALITY
PROCESS SEND
LAMINATE SHEETS TO
RACKS IN PROCESS.
AFTER COMPLETE
RACKIN PROCESS PLAN
FOR ORDER
COLLECTION TO
FINALIZE ORDER FOR
DISPATCH
AFTER COMPLETE
DISSISION OF DISPATCH
ARRANGE TRANSPORT
IN MINIMUM COST
AND DELIVERY ON
TIME.
AFTER COMPLETE
ORDER COLLECTION
PLAN FOR WRAP AND
STAMPING
107. ORDER
PROCESS FLOW
AFTER COMPLETE RAPPING
START LOADING IN
TRANSPORTATION . TWO
PERSON LOADING A VEHCLE
AFTER PROPER CHECK
COUNTING AS PER ORDER.
AFTER COMPLETE LOADING
PACKING LIST RECIVED FROM
LOADING PERSON BILLING
PERSON ADD PACKING LIST IN
FOXPRO AND MAKE BILL IN
TALLEY AND AFTER MAKE BILL
WEIGHT VECHLE AND DISPATCH
. SEND PACKING LIST AND BILL
COPY TO PARTY .
108. COMPLAINT
Quality Issues with the Product
Problem: Thickness variation
General Observation:
Thickness tolerance as per IS-2046
> 0.5 mm≤ 1.0 mm- ±0.10 mm
> 1.0 mm≤ 1.5 mm- ±0.15 mm
Remedy
If thickness Variation is more than the tolerance then collect the Sample with all basic information and send it to Factory for verification
109. COMPLAINT
Quality Issues with the Product
Problem: Delamination
General Observation
Remedy:
Collect the defective samples with all basic information and send to factory.
110. COMPLAINT
Quality Issues with the Product
Problem: None sticking
General Observation
Collect the following information for observation/analysis
1. Laminate size under application
2. Type of application(Horizontal or Vertical)
3. Type of Substrate(Ply wood commercial or Water proof)
4. Quality of Substrate(Local or Branded)
5. Quality of Adhesive(Local or Branded)
6. Condition of Laminate(Flat or Warp)
7. Condition of applied area(Temp & Humidity high or Low)
8. Method of Application(Gap in two laminates used in one surface)
9. Time period in between application and air bubbles generation
10. Nature of air bubbles(edge/center & minor/major)
11. Basic information of defected laminate
Remedy:
If all the points mentioned
above are positive then paste
one sheet with the help of site
carpenter / hire the carpenter
for pasting the sheet properly
and observe for minimum six
hours after pasting. If there is
any problem during then
contact any technical people
of the factory before proceed.
112. COMPLAINT
Problem: Crack
General Observation
Generally cracks are developed in the Laminates due to wrong application of the Laminates or using inferior quality of substrate
For your aware ness please refer NEMA ( Attached Copy)page -80
Remedy:
Collect basic information and contact Factory
117. We Are Asia’s Largest
Manufacturer of Laminates !!!
The Total Sales of Top Two Laminates Company In India is around 13 Lacs Sheets
Per Month and we sell more than 14 Lacs Sheets every month all alone.
118. OUR VISION
Our Current Market Share is 7% with 16 Lacs Sheet Per month, of Indian
Laminate Industry.
Our Target is to reach 14% double-up our Market Share,30 Lacs Sheets by
2020.
119. 2 New Manufacturing Units
Hindupur, AP – 4 Presses
Ahmedabad, Gujrat – 6 Presses
New Big Sizes
14 x 6
10 x 4.25
OUR EXPANSION PLANS
120. AHMEDABAD OUR NEW MOTHER UNIT
• Big Size Presses
• Aluminium Expansion to double-up total production to 5000 Tons
• ACP – 2 Lines with A2 Set-Up
• Color Coating Line for ACP Segment
• PVC – 2 Lines
OUR EXPANSION PLANS
121. “Coming together is a beginning,
staying together is progress, and
working together is success.”
– Henry Ford
122. “Virgo Group envisions becoming a global market leader
by providing innovative, high-grade and Environment
Friendly products to our customers and radically
improving their lifestyles while doing so.
As a conglomerate, we seek to develop long-standing
business relationships with our clients to facilitate our
mutual growth and expand to all corners of the world.”
OUR VISION 2028
125. VIRGO LOGO
DO’S & DON’TS
• Never Stretch or Distort the Logo
• Do not change the proportions of any of the design
elements or the design itself.
•You may resize as needed but must retain all proportions.
133. DIGITAL MARKETING
"Talent wins games, but teamwork and intelligence win
championships."Having a great team at Virgo is our pleasure.
Join us on Social platforms and share image with Virgo background and add
#teamalignmentDon’t forget to like and follow:
https://www.facebook.com/virgoindia/
https://twitter.com/VirgoLaminates
https://www.instagram.com/virgolaminates/Linkedin
135. DSR
• You have to fill your DSR using google link after every visit
• Your Attendance is linked with the DSR filled by you
• Suggestions by the dealer or architect should be filled in ‘Remarks’
column
• Any new promotion activity by any competitor should also be shared
along with DSR
136. Dealer Potential Report
• You have to submit details of ‘All the dealers’ working in the market
with any company, as per the target given to you.
• Details should be proper and genuine.
• All details as per the form given to you are compulsory to be filled.
137. CAR (Competitor Activity Report)
• New Competitor Activity Form has been shared with you.
• Name of most of the competitor companies has been given in the
form.
• If there is any new company (brand) then please add the same in your
form.
• All the data shared in the report should be accurate and to be filled
after proper market feedback and team discussion.
138. Debtors
• You have been given credit days for all the parties, you have to start
following-up two weeks before due date and regular reminders to be
given.
• For the parties who are regular delaying payments you need to collect
security cheque from the party.
• Any kind of quality or credit note dispute with the party has to be
resolved within 7 days. No payment should be delayed due to this
reason.
139. How to Maintain Stock
• Physical stock and Tally stock should match with each-other. If any discrepancy in design
nos. contact your coordinator in Delhi and take immediate action. This should be done
every month.
• Educate your labor and supervisor on how to reduce the breakage of sheets.
• All the material sending to outstation area has to be properly packed. Also inform to your
all outstation dealers or distributors that company will not be responsible for any kind of
damage in-transit through transportation.
• All the stock has to be maintained as per STMT file according to category.
• Stock of C & D category should not exceed the requirement.
• If any dealer ask for C & D category material in bulk quantity, kindly take the advance
payment from them.
• Stock of A & B category of your branch should always be maintained in proper quantity.
• Discontinued material should be sold every six months after approval from H.O. Delhi.
• Be in regular touch of factory after placing the order.
140. How to Support Dealers
• Keep Your Customers Happy.
• Calls should be answer with 2 rings and in a very polite manner,
bidding day’s greetings as per the timings.
• Ensure Super Fast Delivery.
• All the queries of the dealers should be replied on time.
• Please do not give any over commitment to dealer.
141. Important Notes
• No Sheet should be dispatched from Branch without raising the bill.
• In case of making the Challan, it is compulsory to generate bill first. Details
of bill has to be mentioned on the Challan. GST number of both party has
to be given on the Challan.
• All the material received in the branches has to be counted compulsory
and any shortage or excess material has to be informed to Factory and H.O.
Delhi immediately.
• It is the responsibility of each and every member of the branch to reduce
the expenses of the Branch. Like cost of dispatch, electricity bill, mobile,
landline, pantry, courier, transportation, loading-unloading, go-down rent,
executive expenses etc.
• You have to give best service to your Distributors/Dealers. Material should
be delivered in the minimum time required.
142. Important Notes
• No direct cash sale to be done from Branches.
• All the branch personal should follow the dress code and wear company dress.
• Any stock return from dealers should be approved in advance from H.O. and
design wise details need to be maintained.
• Very important to do fire safety check like electric use, MCB off or not, No Open
Wires.
• No Smoking, No Tobacco strictly in the Branch and office premises.
• Maintain a Mandir in every branch and do regular puja rituals.
• Focus more on premium products and 1 mm.
• Opening hours of branch is fixed at 9.30 AM.
• First Sunday of every month should be cancelled. The HOD should arrange a
marketing team review meeting on Sunday.
143. Important Notes
• Qty. Disc. Should be submitted 1st to 5th of every month.
• Branches should do their bank reconciliation on daily basis.
• Transporters payment can be made thru RTGS on weekly/fortnightly basis.
• Labour strength should be maintained in each branch according to work.
Should avoid excess or shortage of labour. Experienced labour is required
to reduce damages in branches.
• At branches, one person should make bill and one should cross check. The
bill should be signed by both. All dispatched too should be checked by 2
people at least.
• While dispatching reference no. should be cross checked with colour.
• Branches should have adequate stock with them for billing papers with
them. You should inform Delhi office in advance for to get them refilled. 6
months billing paper stock should be maintained.
144. Important Notes
• Branches should tally/verify their accounts statement with dealers. It
should be done monthly on call and quarterly through hard copy.
• Receiving with signature and timing is compulsory at the time of bill.
• Transporter payment to be issued after checking the receiving on the
bill.
• Pending sales tax issues with department to be discussed and
resolved. C form pending with parties and F form (inter stock transfer
from branches to all factories) is receivable.
• Branches should send asset report on monthly basis. Labelling should
be done neatly.
• Cameras functioning should be proper and is to be checked timely.
145. Important Notes
• Schemes given to branches should be presented in market thru
WhatsApp, messages, emails. A regular follow up on the same every
month is required.
• Branches to request customer to meet deadlines before scheme
completion.
• Benefits should be given to the customer in minimum/no time once
the scheme is over.
• Receiving for scheme is required on immediate basis with
photograph.
146. How To Present Yourself
• Always Meet Your Dealers with ‘Smile’ and ‘Look in to their Eyes’ while talking to them.
• Always remember ‘Name of Your Customers’ and the ‘People Working’ in his shop.
Greet everyone with their name.
• Always wear company dress and look professional. Always meet your customer with
proper shaving and combing.
• Always do your ‘Home-Work’ before meeting the customer. Whenever you present to
them present as a ‘Story’.
• Talk to them about your company, its gracious past, new products and new verticals
coming up.
• Talk about work, hobbies, sport, weather, news etc. Just ask a question.
• Listen twice as much as you speak. Listen your customer completely and do not get in
to any argument with him.
• Develop so good relations with your Dealers and Distributors that they won’t be able to
say ‘No’ to you.
149. SUCCESS MANTRA
1. Mr. Yogesh Gera
2. Mr. Hemant Sharma
3. Mr. Amit Jain
4. Mr. Rahul Rajput
5. Mr. Mahesh Sharma
6. Mr. Amit Singh
7. Ms. Hema
8. Ms. Jagrati
9. Mr. Sandeep Negi
10. Mr. BN Sarkar