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Introduction to CSR: Corporate Social Responsibility Definitions and Views

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This document provides an overview of corporate social responsibility (CSR) including definitions of CSR, different views on CSR, and arguments for and against CSR. It defines CSR as a voluntary commitment by companies to behave ethically and improve quality of life for stakeholders. There are two main views on CSR - the shareholder view that a company's only responsibility is to maximize shareholder wealth, and the stakeholder view that companies should treat all stakeholders with dignity. The document also discusses whether companies should be involved in CSR and outlines some pros and cons of CSR engagement.

EducaçãoNegóciosEconomia e finanças
1 de 19
Introduction to CSR Corporate Social Responsibility
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter overview:
“ Companies with a defined corporate commitment to ethical principles do better financially than companies that don't”. DePaul University, 1997 Definition of CSR
“ CSR is continuing commitment to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large”. Moir, 2001 What is CSR?
“ Only social -welfare-promoting actions performed over and above the economic and legal requirements of business in a country qualify as corporate social responsibility. Archie B. Carroll, 1979 What is CSR?
“ The idea that business has a duty to serve society in general as well as the financial interests of stockholders”. Pearce & Robinson What is CSR?
Meaning of CSR ,[object Object],[object Object]
Meaning of CSR ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why is CSR important?
People - Planet - Profit. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two views of corporate social responsibility
[object Object],[object Object],[object Object],The shareholder view
[object Object],[object Object],[object Object],[object Object],The multiple stakeholders view
Should Corporations be involved in CSR? Classical view: Behavioral view: Few trends would so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their shareholders as they possibly can ” “ In addition to making a profit, business should help to solve social problems whether or not business helps to create those problems even if there is probably no short-run or long-run profit potential”
Arguments for CSR ,[object Object],[object Object],[object Object]
Arguments against CSR Stakeholders bear the costs of corporate social actions (shareholders, employees and consumers) which affect a “ corporation’s operating efficiency and weaken competitive position and advantage.” Mismatch of the roles and expectations between the organization and society. The prospect of corporations becoming powerful – exercising considerable power over society. Management trained in functional areas of management
 
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Introduction to CSR: Corporate Social Responsibility Definitions and Views

  • 1. Introduction to CSR Corporate Social Responsibility
  • 2.
  • 3. “ Companies with a defined corporate commitment to ethical principles do better financially than companies that don't”. DePaul University, 1997 Definition of CSR
  • 4. “ CSR is continuing commitment to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large”. Moir, 2001 What is CSR?
  • 5. “ Only social -welfare-promoting actions performed over and above the economic and legal requirements of business in a country qualify as corporate social responsibility. Archie B. Carroll, 1979 What is CSR?
  • 6. “ The idea that business has a duty to serve society in general as well as the financial interests of stockholders”. Pearce & Robinson What is CSR?
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Two views of corporate social responsibility
  • 12.
  • 13.
  • 14. Should Corporations be involved in CSR? Classical view: Behavioral view: Few trends would so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their shareholders as they possibly can ” “ In addition to making a profit, business should help to solve social problems whether or not business helps to create those problems even if there is probably no short-run or long-run profit potential”
  • 15.
  • 16. Arguments against CSR Stakeholders bear the costs of corporate social actions (shareholders, employees and consumers) which affect a “ corporation’s operating efficiency and weaken competitive position and advantage.” Mismatch of the roles and expectations between the organization and society. The prospect of corporations becoming powerful – exercising considerable power over society. Management trained in functional areas of management
  • 17.  
  • 18. The face of today
  • 19.