Architect, Interior Design, Digital Marketing, Web Design, Graphics Design

Acompilationof creativework
VIRAL DESAI
Interior-Architecture-Graphics-Web Design-Digital Marketing Portfolio

Table of Contents
• P r o f il e B r i ef
• P e r s o n a l s t a t e m e n t
• S e l e c t i o n o f G r a p h i c s w o r k
• S e l e c t i o n o f Ar c h i t e c t u r a l w o r k
• S e l e c t i o n o f I n t e r i o r w o r k
• S e l e c t i o n o f S t r u c t u r a l w o r k
• S e l e c t i o n o f W e b s i t e D e s i g n w o r k
• S e l e c t i o n o f D i g i t a l M a r k e t i n g w o r k

REFEREES
Mr.RajeshAhuja
ManagingDirector– SaviesaHome
Ex.MD–SleekInternationalPvtLtd
ReportingDirectlyfor8years
Mr.RiteshJain
VicePresident–SleekInternational
PvtLtd.
Colleague
LANGUAGES
Gujarati -Native
Hindi - Fluent
English- Fluent
INTERESTS
Art andphotography
Travelling
Gym
Billiards/RollerSkates
EXPERIENCE
Technical
Auto-cad 2D-3D-Advanced
AdobePhotoshop-Advanced
3DMax-Advanced
Coral Draw – Advanced
Sketch-up– Advanced
AdobeSuite–Intermediate
2020Design-Advanced
HANDSKILLS
Modelmaking
Sketching
Painting
PROFILE
Fullname:ViralDesai
Gender:Male
Dateof Birth:-10December1989
Address:
A– 503, Satva Flats, Near
Kunal Char Rasta, Gotri,
Vadodara, Gujarat –
390021 (IN)
Email:
viraldesai79@gmail.com
Telephonenumber:
08879679066(Mobile)
IdentificationDetails:
EDUCATION
BachelorScience ofInteriorDesign
AnnamalaiUniversity
July2007
•Diplomain3DModelling&Character
Animation2005-2006
ImageInstituteofDigitalTechnology
•DiplomainArchitecturalDesign&
Presentation2004-2005
Profile Brief
Marketing:
Generally responsible for planning, developing, implementing and monitoring the overall business
marketing strategy. Some of the duties may include market research, pricing, product marketing,
marketing communications, advertising and public relations.
•Set marketing goals and objectives
•Plan, implement and manage marketing strategy
•Contribute to the overall growth of the company
•Review and manage content marketing strategy
•Determine KPIs for marketing department
•Keep the marketing budget in check
•Track KPIs on a regular basis and present reports
•Work with sales and development and customer success teams
•Create and present the annual marketing plan and strategy
•Use data and reports to make evidence-based decisions
•Analyze company's marketing strategy and suggest improvements
•Stay up to date with the latest technology
•Stay up to date with the latest best practices
•Attend marketing conferences and educational programs
•Design, plan and execute effective marketing campaigns
Digital:
The goal: Convert traditional print marketing assets into their digital counterparts, using modern
technology and online tools across all touch points, including those of social media, mobile apps, web-
based marketing, and virtual goods, among other collateral. Hands on experience with CRM and SEO
tools like Google Analytics, Google Adwords, Analytics, Adobe Experience Manager, Sales Force, SAP B1
etc.
•Earning company-wide commitment - Getting everyone on board with the digital vision is a major
endeavor task with internal politics and an ever-changing digital landscape.
•Developing a digital strategy mission statement - Responsible for end-to-end strategy, design and
implementation of the company's digital roadmap.
•Design and oversee all aspects of digital marketing department including marketing database, email,
and display advertising campaigns.
•Develop and monitor campaign budgets.
•Plan and manage social media platforms.
•Creating the bridge between data and the business operations - Focus on the relationship between the
data and the customer.
•Maintaining a balance between business and technology.
•Connecting digital investments to enterprise KPIs in order to achieve positive digital transformation.

REFEREES
Mr.RajeshAhuja
ManagingDirector– SaviesaHome
Ex.MD–SleekInternationalPvtLtd
ReportingDirectlyfor8years
Mr.RiteshJain
VicePresident–SleekInternational
PvtLtd.
Colleague
LANGUAGES
Gujarati -Native
Hindi - Fluent
English- Fluent
INTERESTS
Art andphotography
Travelling
Gym
Billiards/RollerSkates
EXPERIENCE
Technical
GoogleAnalytics
GoogleAds
GoogleWebmaster
GoogleSuite
SocialMediaAds &Analytics
BingAds &FacebookAds
Adobe ExperienceManager&Suite
HANDSKILLS
Modelmaking
Sketching
Painting
PROFILE
Fullname:ViralDesai
Gender:Male
Dateof Birth:-10December1989
Address:
A– 503, Satva Flats, Near
Kunal Char Rasta, Gotri,
Vadodara, Gujarat –
390021 (IN)
Email:
viraldesai79@gmail.com
Telephonenumber:
08879679066(Mobile)
IdentificationDetails:
EDUCATION
BachelorScience ofInteriorDesign
AnnamalaiUniversity
July2007
•Diplomain3DModelling&Character
Animation2005-2006
•DiplomainArchitecturalDesign&
Presentation2004-2005
Profile Brief
Design:
Responsible for overseeing all design and innovation aspects of a company's products and services,
including Interior Design, Retail Design, product design, graphic design, user experience
design, industrial design, and package design. Responsible for aspects of advertising, marketing,
and engineering. Create and train the organization on interior design standards and policies. Work with
senior management and marketing to fit interior design strategy to organizational vision. Inspect
properties, work with clients, advice on installation matters, and ensure compliance.
•Manage and oversee upgrades and changes in design strategy.
•Work with senior management and marketing to fit interior design strategy to organizational vision.
•Inspect properties, work with clients, advice on installation matters, and ensure compliance.
•Create design specifications and work with other departments for pricing, safety, and delivery
assurance.
•Actively participate in budgeting and scheduling design tasks, develop strong business relationships
with customers and outside partners, and use a personal computer with design software to preview
interior design changes before they are completed.
Customer Care:
•Engage the organization in managing customer relationships, revenue, and profit.
•Create a persistent focus on the customer in the actions the company takes.
•Drive the organization to work together for optimum customer experience delivery.
•Support leaders in their role as cultural leaders in the transformation journey.
•Create a united platform for understanding and taking action.
•Facilitate the development of the accountability action chain, establishing the approaches and
implementation of research to understand customer loyalty and return on investment (ROI).
•Work with leaders to identify baseline metrics for tracking interaction with customers.
•Drive tracking and reporting to get to reliability in key interactions.
•Lead the accountability forums – when to meet with whom to drive accountability.
•Work with leaders on messages, reinforcing, recommendations for recognition, and driving the culture
change forward.
•Voice of the Customer competency development.
•Real-time issue trending and tracking (such as complaints).
•Corralling all the surveys and uniting a company-wide approach.
•Optimizing for “listening” pipe opportunities, web, social media, field, etc.

SKILLSSUMMARY
Leadership & Team Management:
Direct all day-to-day activities across business development, contract and sub-contract negotiations, scheduling, and payroll.
Coordinate all projects from concept throughcompletion.
Create and maintain accurate budgetprojections.
Analyse blueprints and project spec sheets.
Direct field operations throughout strategy of projects, personnel, materials, equipment, quality control, and safety procedures.
Ensure satisfaction by maintaining client relations, project integrity, and accurate costs
Measures effectiveness and efficiency of operational processes both internally and externally and finds ways to improveprocesses
Provides mentoring to all employees, including management
Motivates staff to meet or surpass organisational and salesgoals
Coordinates with human resources department to recruit skilled talent and keep the best employees
Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance etc.)
Design and Technical:
Create and train the organization on interior design standards andpolicies.
Manage and oversee upgrades and changes in designstrategy.
Work with senior management and marketing to fit interior design strategy to organizationalvision.
Inspect properties, work with clients, advise on installation matters, and ensurecompliance.
Review of submissions and recommend changes beforecompletion.
Actively play a part in budgeting and scheduling design tasks, develop strong business relationships with customers and outside partners, and use design
software to preview interior design changes before they arecompleted.
Coordinate with design professionals to reach all projects goals in a timelymanner.
Create design specifications and work with other departments for pricing, safety, and deliveryassurance.
Communication:
Managing the public relations aspect within an organization. Builds and sustains a company's reputation for quality, reliability, and customer satisfaction. Drive
corporate strategy and message development, pitch and announcement strategies. Develop branding initiatives, internal communications and external media
relations. Determines communications strategy and execute programs to deliver communications objectives throughout the organization. Develop
communication strategies for delivery of corporate culture and businessstrategy.
Additional areas of expertise:
Strategy, Vision & Mission Planning, Visionary Leadership, Strong leadership, management and mentoring skills, Market Research, Product Development,
Adobe Experience Manager, 2020 Design, Adobe Suite, Google AdWords, Bing Ads, Google Analytics, SEO, SEM, Online Marketing, Digital Marketing, Social
Media Marketing, Operations, Customer Engagement, Sales & Marketing Leadership, Profitability & Cost Analysis, Programs, Services & Products, Billing,
Collections & Cash Management, Maintaining and growing client relationships, Finance, Budgeting & Cost Management, Policy & Procedure Development,
Project process with fee and team management, schedules and budgets, Human Resources Management, Team Building & Performance Improvement
Profile Brief

I have been constantly diverse in my opinion about everything introduced as you can see; I am an architect-interior
designer by degree, a Digital Marketing Guru by chance and a viral personality by birth.
Most of individuals have difficulties in considerate my multitasking profile as not many has blend expertise in architect-
interior design, graphics design, marketing, digital marketing, both analytical and creative, and possess extensive
knowledge in a variety of disciplines such as leadership, HR, team building, operations, process, sales, production,
information technology, legal and finance with industries like architectural, interior design, modular furniture,
hospitality, IT, BFSI, Business Consulting, Travel & tourism, Customer Care, Web Design & Development, Telecom,
Consumer Electronics, Home Automation, Retail & International Business Development etc. with hands on experience in
serving all with the best performance ever with guarantee.
On top of all, holding knowledge of over 20+ designing software like AutoCAD, 2020 Design, 3Ds Max, Adobe Photoshop,
Adobe Dream waver, Adobe Experience Manager, Coral Draw, Revit and many more…. Also having expertise as Business
Analyst, who gathers business functional requirements from various areas in the organization, and translates them into
functional process with specifications that can be successfully executed by IT development teams for SAP B1, Sales
Force, Zoho ERP systems or for designing and web application or mobile application. Last but not least, holding Google
analytics certificate and offers best performance marketing results via Google Ads, Facebook Ads, Linkedin Ads with best
SEO practice. I have also handled Bing Ads, Third Party Ads, Email Marketing, Affiliate marketing for B2B and B2C. I have
leveraged technology and automation to reduce cost and improve accuracy and efficiency at various levels of operations.
Harnessed the digital revolution and introduced Digital Marketing which along with other improvements helped in
growing business in double-triple digits within a short span.
As a Business Consultant focus on top-line aspects of the enterprise such as sales, marketing, strategy and leadership --
while also are being sensitive to market realities and the unique nature of your business today. Give me six months and
I’ll accelerate your revenues, margins, and profits faster than anything you’ve ever done before. I offer personal and
professional consulting and coaching for top performers. I work to identify business breakthroughs that make a real
impact to your business.
Personal Statement

Graphics Design Selection
Academic Project:
Project: Magazine
Cover page
Software Used:
Coral Draw,
Photoshop
Content: Online,
Fashion Magazine
Scan
Publishe
r:
MAXIM
Business & Economy
Duration:
2Hrs. Each
Concept:
Celebrity
Highlight
Colorful
Eye-Catchy

Academic
Project:
Project: Software
Mix Match
Software Used: 3Ds
Max Coral Draw,
Photoshop
Content: Online,
Fashion Magazine
Scan
Institute: Image
Institute of Digital
Technology:
Duration:
30 Mints. Each
Concept
:
1. Death of
Crist
2.Man Stuck
by thoughts
3. Horror
4. Galaxy
1
2
3
4

Experience Projects:
Project: VOLTAMP
Transformers
Statue
Project: Sleek
Kitchens Branding
Software Used:
Coral Draw,
Photoshop
Content: Photo
Clicked Publisher:
Sleek
Ad Agency: Rego
Ads Duration:
15 Mints.
Each
Concept:
1. VOLTAMP –
Client wanted
strong brand
show
2. Sleek – Highlight
Brand
Ambassador Mr.
Sanjiv Kapoor

Project: Sleek
Kitchens Branding
Software Used: Coral
Draw, Photoshop
Content: Photo
Clicked Publisher:
Sleek
Ad Agency: Rego
Ads Duration:
15 Mints.
Each
Concept:
Brand
Ambassador Mr.
Sanjiv Kapoor
Responsible:
Head of
Department
Brand
Concept
Design
Thinking

Project: Sleek
Kitchens Branding
Software Used: Coral
Draw, Photoshop
Content: Photo
Clicked Publisher:
Sleek
Ad Agency: Rego
Ads Duration:
15 Mints.
Each
Concept:
Brand
Ambassador Mr.
Sanjiv Kapoor
Responsible:
Head of Department
Brand
Concept
Design
Thinking
Proof Reading
Approver

Article Publish
Experience
Projects:
Article Published
Publisher:
Malayala
Manorama
Ad Agency:
Malayala
Manorama
Concept:
Modular
kitchen
Content:
Self
Written

Architectural Design Selection
Project: Hampton Inn
by Hilton Group.
2008-9 Vadodara,
Gujarat
Software Used:
AutoCAD, 3Ds
Max
Duration: 8 Hrs.
Concept:
Complete theme
provided by
Hilton group of
hotels
Responsib
le:
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure Design
Interior Design as
per theme
Davenport
Ablaze: Under
Guidance of
Principal Architect:
Mr. Girdhar
Loomba
3D
Design
Real
Image

Interior Design Selection
by Hilton Group.
2008-9
Software Used:
AutoCAD, 3Ds Max
Duration: 8 Hrs.
Concept:
Complete theme
provided by
Hilton group of
hotelsResponsib
le:
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure Design
Interior Design as
per theme
Davenport Ablaze:
Under Guidance
of
Mr. Girdhar
Loomba
Real
Images

by Hilton Group.
2008-9
Software Used:
AutoCAD, 3Ds Max
Duration: 8 Hrs.
Concept:
Complete theme
provided by
Hilton group of
hotels
Responsible:
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure Design
Interior Design as
per theme
Davenport
Ablaze: Under
Guidance of
Mr. Girdhar
Loomba
Real

Project: Barbeque
Nation – Sayaji Group
of Hotels, Vadodara
Software Used:
AutoCAD, 3Ds
Max
Concept:
Burnt Brick with
touch of Old
England theme with
live Barbeque on
the table
Responsible:Concept Design
Product Design
(Team Member)
AutoCAD Detailed
Layouts
3D Design
Structure
Design
Interior Design as
per theme
Organization:
Barbeque Nation
Sayaji Group of
Hotels
Reporting:
Mr. Mansoor
Menon (MD)
Each Furniture piece is custom designed as per theme
concept

Project: Sayji Group
of Hotel – Wakad
Pune 2008-9
Software Used:
AutoCAD, 3Ds
Max
Concept:
Contemporar
y
Responsible
:
Concept Design
Organization:
Barbeque Nation –
Sayaji Group of
Hotels

Experience
Projects:
Project:
Harimangla Hotel,
Bharuch 2009
Currently: Regenta
Software Used:
AutoCAD, 3Ds
Max
Duration: 8 Hrs.
Concep
t:
Exterior – Old
English Building
Theme Interior –
Modern English
Responsib
le:
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design Interior
Design
Davenport
Ablaze: Under
Guidance of
Mr. Girdhar
Loomba
3D
Design
Real
Image
Optional 3D
Design

Experience
Projects:
Project:
Harimangla Hotel,
Bharuch 2009
Currently: Regenta
Software Used:
AutoCAD, 3Ds
Max
Duration: 8 Hrs.
Concept:
Exterior – Old
English Building
Theme Interior –
Modern English
Responsible:
Oversee
Project
Management
Davenport
Ablaze:
Under Guidance
of
Mr. Girdhar
Loomba
Real
Images

Project: Retail
Showrooms – Kitchen
& Wardrobe
Directed Design and
execution of over
250+ Retail
Showrooms.
Software Used:
AutoCAD, 3Ds Max
Duration: 30 Days
Concept: 2500 Sqft
Studio Retail
ShowroomResponsible:
Oversee and
Managing
Project
Management
Concept Design
AutoCAD Details
Dwg Modular
Kitchen Production
Operations
Execution
Organization:
Sleek International
Pvt Ltd. – Asian
Paints
Reporting:
Designed complete Wardrobe lines with
Specification

Project: Retail
Showrooms – Kitchen
& Wardrobe
Directed Design and
execution of over
250+ Retail
Showrooms.
Software Used:
AutoCAD, 3Ds Max
Duration: 30 Days
Concept:
Studio Retail
Showroom
Responsible:
Oversee and
Managing
Project
Management
Concept Design
AutoCAD Details
Dwg Modular
Kitchen Production
Operations
Execution
Organization:
Sleek International
Pvt Ltd. – Asian
Paints
Reporting:
Mr. Rajesh Ahuja
All Modular kitchen lines design by 4 members of top
management Mr. Rajesh Ahuja, Mr. Snehal Vasani, Mr. Ritesh
Jain, Mr. Viral Desai
https://www.sleekworld.com/kitchens.html

Project: Daftar The
Office Gupshup
Duration: 45 Days
Responsible:
Oversee and
Managing
Sales Meeting
Project
Management
Concept Design
AutoCAD Details
Dwg Modular
Kitchen Production
Operations
Execution
Organization:
Ciao Green Pvt Ltd

Project:
Corporate Office
– Fly with Us
2000 Sqft
Duration: 45 Days
Concept:
Vibrant theme
Responsible:
Oversee and
Managing
Sales Meeting
Project
Management
Concept Design
AutoCAD Details
Dwg Modular
Kitchen Production
Operations
Execution
Organization:
Ciao Green Pvt Ltd

Project: Pharmentic,
Niharika, Raheja,
ICICI HFC at a
scan
Duration: 45 Days
Responsible:
Oversee and
Managing
Sales Meeting
Project
Management
Concept Design
AutoCAD Details
Dwg Modular
Kitchen Production
Operations
Execution
Organization:
Ciao Green Pvt Ltd

Experience
Projects:
Project: Arcon
Abhay Apartment
2009 Karelibagh,
Vadodar
Software Used:
AutoCAD, 3Ds
Max
Duration: 8 Hrs.
Concept:
Residential
Building
Responsible:
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design Interior
Design
Davenport Ablaze:
Under Guidance of

Project: Vadodara
Railway Station
West Entry 2009-
10
Software Used:
AutoCAD, 3Ds
Max
Duration: 32 Hrs.
Concept:
Historical Theme
matches with old
Railway Collage
Building
Responsib
le:
Oversee
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design Team
Member
Davenport
Ablaze: Under

Structural Design Selection
Project: Index
Furniture Expo by
UBM 2014
Software Used:
AutoCAD, 3Ds Max
Duration: 6 days
Concept: 200 Sqmt
Royal While with Back
painted glass, Fabric
net and white cloth
fins
Responsib
le:
Oversee
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design
Execution
Organization:
Sleek International
Pvt Ltd. – Asian
Paints

Project: Index
Furniture Expo by
UBM 2013
Software Used:
AutoCAD, 3Ds Max
Duration: 6 days
Concept: 150 Sqmt
The Concept was to
highlight product so
used designed 3 side
open stall by focusing
only on kitchen
designs
Responsib
le:
Oversee
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design
Execution
Organization:
Sleek International
Pvt Ltd. – Asian
Paints

Project: Index
Furniture Expo by
UBM 2012
Software Used:
AutoCAD, 3Ds Max
Duration: 6 days
Concept: 100 Sqmt
The Concept was to
highlight product so
used designed 3 side
open stall by focusing
only on kitchen
designs
Responsib
le:
Oversee
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design
Execution
Organization:
Sleek International
Pvt Ltd. – Asian
Paints

Project: The Economic
Times AceTech
Furniture Expo 2010
Software Used:
AutoCAD, 3Ds
Max
Duration: 4 days
Concept: 90 Sqmt
First 90 Sqmt Stall
Erection project.
Completed full
structure from scratch
in 4 days by 70
Members of execution
team.
Responsible:
Oversee
Concept Design
AutoCAD
Detailed
Layouts
3D Design
Structure
Design
Execution
Organization:
Sleek International

Project:
Residential
Bungalow
Software Used:
AutoCAD, 3Ds Max
Duration: 24 Hrs.
Concept:
Residential
Bungalow – Design
Given by an
Architect
Responsible:
Concept
Design 3D
Design
Free Lance
Consultancy

Project: Mr. Gada
Residential
Bungalow
Software Used:
AutoCAD, 3Ds Max
Duration: 30 Days
Concept:
Residential
Bungalow
Responsible:
Concept
Design 3D
Design
AutoCAD Detailed
Dwg Execution
Free Lance
Consultancy

Project: Mr. Pravin
Dixit Residential
Bungalow
Software Used:
AutoCAD, 3Ds Max
Duration: 24 Hrs.
Concept:
Residential
Bungalow with
Royal English
Theme
Responsible:
Concept
Design 3D
Design
AutoCAD Detailed
Dwg
Complete Execution
Free Lance
Consultancy

Website Design Selection
Project:
Sleekworld.com
Software Used: AEM
–
Adobe Experience
Manager
Duration: 1 year
Concept:
To have the best
user experience
Responsible:
To oversee
complete project
from concept
design,
commissioning to
launch.
Organization:
Sleek International
Pvt Ltd. – Asian
Paints

Digital Marketing
Project: Google Ads
Software Used:
Google
Adwords/Ads
Duration: 8 years
Concept:
Lead Generation
Responsible:Was managing
for 3 years from
2010 to 2012.
2012 to 2018
Planning strategy
and implementing
the same by
maintaining C2B.Organizatio
n:
Sleek International
Pvt Ltd. – Asian
Paints
Highest
impression
share from
past 8 years in
Modular
kitchen industry
with 3889000
Lead
Generated.

Apart from the responsibilities deliberated in Sleek, I had been assigned and delivered
successfully some other decisive work as suggested by me:
• Design Director for 7 modular kitchen design lines
(Visit: https://www.sleekworld.com/kitchens.html )
• Overseen and directed more than 200 Retails showrooms for designs and execution.
(All the showrooms can be found on Google)
• First in Modular kitchen industry to launch E-commerce website
(www.sleekkitchens.com) of modular kitchen in 2013, which is now redirected to
landing page.
• First in Modular kitchen industry to launch digital marketing campaigns online in 2010.
• Designed and Executed 11000 Sq.ft. office of Sleek under my supervision. (due to
privacy issue, images cannot be shared)
• Independently developed and headed 4 different department in Sleek, 1) Store
Design, 2) Design Centre, 3) Internet Business, 4) Customer Relationship Department
• Known for best mentor and efficiency improver with strategy and planning.

I have also been assigned and delivered successfully some other decisive work at Ciao
Green as CEO.
• Designed www.ciaogreen.com independently as CGPL is a start up.
• Proposed and established organizational structure.
• HR Policies, Project Management Process, Design Process and Design Thinking,
Sales and Marketing Process and structure.
• Directed senior management for strategy and planning to cross 500 Cr. By 2023.
• Already achieved 30% growth over Q2 in Q3.
• Also initiated developing in-house product design and graphic design team for better
productivity.
• For more images plese refer www.ciaogreen.com/interior-design-photo-gallery -
(Website Under construction)

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