#PowerOfStory: The cultural program that got me clicks

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My current job is to do internal communications within my company for IT. It’s my job to help four thousand employees make friends with our programs, especially the much avoided Microsoft Office 365 suite of products. This presentation will explain how I was able to leverage our corporate #PowerOfStory program to engage employees online and help them get over the fear of change to be able to use the tools for content management and communication.

Liderança e gerenciamento

#PowerOfStory
The cultural program that got me clicks
Viqui Dill
American Woodmark
STC WDCB Chapter & STC IDL SIG
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Jesus of Nazareth
(not really a photo)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Harriet Elisabeth Beecher
Stowe (June 14, 1811 –
July 1, 1896)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Walter Elias Disney
(December 5, 1901 –
December 15, 1966)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Fred McFeely Rogers
(March 20, 1928 –
February 27, 2003)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Bruce Frederick Joseph
Springsteen (born
September 23, 1949)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Sheryl Kara Sandberg
(born August 28, 1969)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker!
Who is this?
Alexandria Ocasio-Cortez
(born October 13, 1989)
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker
What do they all have in common?
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Icebreaker
What do they all have in common? They told stories that changed the world.
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

About storytelling
● Stories change hearts
● Stories sell merchandise
● Stories win political campaigns
● Stories make training sticky
● Stories communicate best
practice in technical
communication
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

About my job
● Technical Communications Leader
● Internal communication, training and evangelism
● Client base includes 4,000 employees with system access
as well as 7,000 hourly employees with no access
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

About the tools
● Microsoft Office 365
○ Outlook, Excel, Word, PowerPoint, OneNote
■ Old and beloved
○ SharePoint, Teams, Groups, Yammer, Stream, Video,
Forms, Delve
■ New and scary
○ Log in with two factor authentication
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

About #PowerOfStory
● Started as lunch and learn with Key Manager speakers
● Grew to all employees brave enough
● Honest, first person
● Free food
● Scrapbook pages
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Add Yammer
● Announcements
● Video
● Photos
● #PowerOfStory hashtag
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Want lunch?
● Random lunch orders
○ Email for special needs
○ Oversharing special needs
● Excel surveys
● MS Forms
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Add video
● O365 Video
● Stream
● #PowerOfStory hashtag
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Scrapbook pages
● SharePoint
● Delve blogs
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Sign Up for events
● SharePoint calendar
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Ideas for including stories in TechComm
● Photos and videos to the cloud apps
● Scrapbook pages to the cloud apps
● Scenarios in eLearning
● Testimonials and comments in user assistance
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Questions?
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Connect with me
● Bio
http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/
● Blog
https://viquidill.wordpress.com/
● Email
social_media@stcwdc.org
● @viqui_dill
https://twitter.com/viqui_dill
● Linked In
http://www.linkedin.com/pub/viqui-dill
● Facebook
https://www.facebook.com/viqui.dill
#STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

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#PowerOfStory: The cultural program that got me clicks

1. #PowerOfStory The cultural program that got me clicks Viqui Dill American Woodmark STC WDCB Chapter & STC IDL SIG #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

2. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

3. Icebreaker! Who is this? Jesus of Nazareth (not really a photo) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

4. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

5. Icebreaker! Who is this? Harriet Elisabeth Beecher Stowe (June 14, 1811 – July 1, 1896) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

6. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

7. Icebreaker! Who is this? Walter Elias Disney (December 5, 1901 – December 15, 1966) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

8. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

9. Icebreaker! Who is this? Fred McFeely Rogers (March 20, 1928 – February 27, 2003) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

10. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

11. Icebreaker! Who is this? Bruce Frederick Joseph Springsteen (born September 23, 1949) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

12. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

13. Icebreaker! Who is this? Sheryl Kara Sandberg (born August 28, 1969) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

14. Icebreaker! Who is this? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

15. Icebreaker! Who is this? Alexandria Ocasio-Cortez (born October 13, 1989) #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

16. Icebreaker What do they all have in common? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

17. Icebreaker What do they all have in common? They told stories that changed the world. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

18. About storytelling ● Stories change hearts ● Stories sell merchandise ● Stories win political campaigns ● Stories make training sticky ● Stories communicate best practice in technical communication #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

19. About my job ● Technical Communications Leader ● Internal communication, training and evangelism ● Client base includes 4,000 employees with system access as well as 7,000 hourly employees with no access #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

20. About the tools ● Microsoft Office 365 ○ Outlook, Excel, Word, PowerPoint, OneNote ■ Old and beloved ○ SharePoint, Teams, Groups, Yammer, Stream, Video, Forms, Delve ■ New and scary ○ Log in with two factor authentication #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

21. About #PowerOfStory ● Started as lunch and learn with Key Manager speakers ● Grew to all employees brave enough ● Honest, first person ● Free food ● Scrapbook pages #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

22. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

23. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

24. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

25. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

26. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

27. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

28. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

29. Add Yammer ● Announcements ● Video ● Photos ● #PowerOfStory hashtag #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

30. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

31. Want lunch? ● Random lunch orders ○ Email for special needs ○ Oversharing special needs ● Excel surveys ● MS Forms #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

32. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

33. Add video ● O365 Video ● Stream ● #PowerOfStory hashtag #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

34. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

35. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

36. Scrapbook pages ● SharePoint ● Delve blogs #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

37. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

38. Sign Up for events ● SharePoint calendar #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

39. #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

40. Ideas for including stories in TechComm ● Photos and videos to the cloud apps ● Scrapbook pages to the cloud apps ● Scenarios in eLearning ● Testimonials and comments in user assistance #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

41. Questions? #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

42. Connect with me ● Bio http://wdcb.stcwdc.org/about-us/chapter-bios/dill-bio/ ● Blog https://viquidill.wordpress.com/ ● Email social_media@stcwdc.org ● @viqui_dill https://twitter.com/viqui_dill ● Linked In http://www.linkedin.com/pub/viqui-dill ● Facebook https://www.facebook.com/viqui.dill #STC19 #Interchange2018 #PowerOfStory: The cultural program that got me clicks @Viqui_Dill 10/26/2018

Notas do Editor

Viqui would love to connect with you. Email her at social_media@stcwdc.org, follow her on twitter @viqui_dill https://twitter.com/viqui_dill, connect with her on Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5, or make her your friend on Facebook https://www.facebook.com/viqui.dill.

#PowerOfStory: The cultural program that got me clicks

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Notas do Editor