1. Something about advertising

2. Advertising
• Any paid message paid in a medium in non
personal communication by an identified
sponsor across international borders, using
broadcast, print, and/ or interactive media is
known as Advertising

4. The Advertising History
• In past when the Ruler Started communication
with mass for any purpose it was starting of
early advertising, but it was having some
limitations for eg:-
• Limited reach
• Noise
• Time Taking

5. Father of Indian Advertising
• Starting RK Swamy in 1973 at
the age of 50, when most others
think of plump retirement
benefits and comfortable
options, and then making it in
the Top 10 list within five years
is what most dream about in
their twenties. He is the man
who put Madras (now Chennai)
on the map of Indian
advertising, and yet he was one
who never really looked at
communication with a polorised,
north-south point of view.

6. Top 10 Global Advertising
Agency Brands
• 1. Denstsu (Tokyo)
• 2. McCann-Erickson
Worldwide (New York)
• 3. BBDO Worldwide
(New York)
• 4. J. Walter Thompson
Co. (New York)
• 5. Euro RSCG Worldwide
(New York)
6. Grey Worldwide (New
York)
7. DDB Needham
Worldwide (New York)
8. Ogilvy & Mather
Worldwide (New York)
9. Publicis Worldwide
(Paris)
10. Leo Burnett Co.
(Chicago)

7. Four Pillars in Advertisement-
Trends
• Attention
• Creativity
• Measurement
• Advertising Inventories

8. Examples of Creative
Advertisement: zoozoos ads

9. Social message advertising

10. Thankyou