Gamc2010 02 - google analytics new features - stephanie hsu - google

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This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Beth Liebert's keynote educated the audience on the value of web analytics and incited them to become data activists.

Negócios Tecnologia

Powerful. Flexible. Intelligent
Google Analytics’ Newest Features

Stephanie Hsu
Google Analytics Specialist

Google Confidential and Proprietary 1

Evolution of Google Analytics

October 2005
•  Democratise advanced analytics to the masses Accessibility

April 2007
•  Move analytics from the backroom to the boardroom

October 2008 Usage
•  Make accessible enterprise features to everyone

October 2009
•  Make analytics intelligent
???
2010
•  ???

Google Analytics Master Class 2010 #gamc

Google Analytics Master Class 2010 #gamc 3

a half
and
Day in the Life of…
Google Analytics Master Class 2010 #gamc 4

Google Analytics Master Class 2010 #gamc 5

10 am
Analytics Intelligence

Google Analytics Master Class 2010 #gamc 6

Analytics Intelligence Powerful. Flexible. Intelligent.

Spend time looking for areas to take action on
Spend time taking action

Google Analytics Master Class 2010 #gamc 7

Daily Intelligence Alerts Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 8

Daily Intelligence Alerts

Island Daily News
YouTube Channel

Google Analytics Master Class 2010 #gamc 9

11 am
Expanded Mobile Reporting

Google Analytics Master Class 2010 #gamc 10

Track Your Mobile Presence - Before Powerful. Flexible. Intelligent.

HTML

Nexus One
iPhone

Google Analytics Master Class 2010 #gamc 11

Track Your Mobile Presence - Now Powerful. Flexible. Intelligent.

HTML & Applications WAP

Nexus One
iPhone

Windows
Mobile

Pearl & Curve
Blackberry
Google Analytics Master Class 2010 #gamc 12

Better High-End Device Reporting Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 13

Copy & Paste Code Snippet Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 14

2 pm
Engagement goals … and more of them!

Google Analytics Master Class 2010 #gamc 15

Expanded Number of Goals to 20 Powerful. Flexible. Intelligent.

4  20

Google Analytics Master Class 2010 #gamc 16

Setting up: Time on Site goals Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 17

Google Analytics Master Class 2010 #gamc 18

9 am
vs

Sharing Advanced Segments
and Custom Reports

Google Analytics Master Class 2010 #gamc 19

Share Custom Segments Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 20

Share the Link Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 21

10 am

Multiple Custom Variables

Google Analytics Master Class 2010 #gamc 22

Insights into Unique Site Data Powerful. Flexible. Intelligent.

Registered Member
Pemium Subscriber
Newsletter Subscriber

Placed item in cart
Added friend to network
Logged out of account

Visited Sports Section
Visited Travel Section
Visited Local News Sub-Section

Google Analytics Master Class 2010 #gamc 23

Custom Variables Report Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 24

11 am
Custom Alerts

Google Analytics Master Class 2010 #gamc 25

Create Custom Alerts Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 26

Create and Save the Alert Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 27

1 pm
Annotations

Google Analytics Master Class 2010 #gamc 28

Sharing Annotations Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 29

Sharing Annotations Powerful. Flexible. Intelligent.

Google Analytics Master Class 2010 #gamc 30

Recap

•  Engagement Goals
•  Expanded Mobile Reporting

•  Multiple Custom Variables
•  Sharing Segments and Custom Reports
•  Annotations

•  Analytics Intelligence
•  Custom Alerts

Google Analytics Master Class 2010 #gamc 31

Recap

1 Powerful
•  Engagement goals … and more of them!
•  Expanded Mobile Reporting

Flexible
2 •  Multiple Custom Variables
•  Sharing Segments and Custom Reports
•  Annotations

3 Intelligent
•  Analytics Intelligence
•  Custom Alerts

Google Analytics Master Class 2010 #gamc

Google Analytics Master Class 2010 #gamc 33

Thank You!

Google Confidential and Proprietary 34

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