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The Product Case III
Top Cases & Solutions
Download our eBooks
The Product Case I and The Product Case II
(A placement preparation guide to help you prepare for product case interviews)

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Co-authored by
Priya Sinha
Pankaj Bisht
Alsatwar Sravan Kumar
Shreya Saxena
Ronit Chandnani
Prajjawal Sahu
Parikshith Rai
Sanchita Gupta
Divyansh Garg
Amandeep Gupta
Lakshay Tutlani

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Index
Zynga Case Study Challenge by PM School
Farmrise Case Study Challenge by PM School
WhatsApp Case Study Challenge by PM School
Charge-up Case Study Challenge by PM School
YouTube Music Case Study Challenge by PM School
Bumble Case Study Challenge by PM School
Urban Kitchen Case Study Challenge by PM School
LinkedIn Case Study Challenge by PM School
LinkedIn (Freelancers) Case Study Challenge by PM School
LBB Case Study Challenge by PM School

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Zynga Case Study Challenge by PM School
Problem Statement:
You have been onboarded as the CPO at Zynga India. On the very first day, you get an email from the CEO.
“Hi there,
We are looking to get into real money gaming in India. For the next week, you need to play on real money gaming apps.
We see that Rummy, Poker and Fantasy Cricket are extremely popular categories here.”
• Find out how big the market for each of the categories is
o Guesstimate or refer to industry reports, news to get the data.
o Come up with a recommendation in which category we should launch a real money gaming product.
• Play on the top 2 or 3 apps in each category -
o Find out the core loop in each category. Here’s more on that – here
o Describe how the games use transactions to drive the revenue. For example, in what features or at what points in
the game are you enticed to spend real cash.
Looking forward to seeing a detailed plan.
Cheers!”

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Winner - Priya Sinha

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PM School Success Stories!
Original Post - https://tinyurl.com/ms5nk53s

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Farmrise Case Study Challenge by PM School
Problem Statement:
You have recently joined as a PM at Farmrise. Please download and use Farmrise from Google Play keeping in mind the target
audience are smallholder farms (farmers with 2-5 acres of landholding). As a recommendation, explore what is happening in
the Agri-Tech industry in India.
Suggest 2 features (including a social feature) that increase the rate of weekly return of a user. Consider the following:
• How would you market the value proposition to a farmer?
• How would you design it to increase the engagement (number of useful interactions in the application)? (Keep a farmer
in mind while designing. Balsamiq, Figma preferred)
• What are the key metrics you would measure for both the features?
For the above, please state any assumptions you make.

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Winner - Pankaj Bisht

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PM School - Explainers Series
PM-School Explainers Playlist - https://tinyurl.com/4jfvx4sv

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WhatsApp Case Study Challenge by PM School
Problem Statement:
You have joined WhatsApp as the Head of Product for India.
On the very first day, you get an email from the CEO: -
“Hey there,
WhatsApp is one of the most used products in India. For the next quarter, we need to focus on getting into Fin-Tech in
India. We need to enable people to buy stocks or mutual funds on WhatsApp. Expecting a plan soon.
Cheers!”
As the Head of Product, come up with a detailed plan covering the following: -
• How big is the market opportunity?
• Detailed user journeys using Figma/Balsamiq.
• What are your success metrics?
• Press release announcing the launch of Stocks/Mutual funds on WhatsApp.
For the above, please state any assumptions you make.

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Winner - Alsatwar Sravan Kumar

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Learn from the best in Product Management
Apply Now
https://lnkd.in/d9XStqg

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Charge-up Case Study Challenge by PM School
Problem Statement:
You are the CEO of Charge Up, a hypothetical company which is planning to get into power bank rental in India.
In China, people are renting power banks more than ever before and start-ups catering to the same have become big. Here is
more for reference - https://www.scmp.com/abacus/tech/article/3024998/how-power-bank-sharing-startups-defied-
skeptics-china.
You are toying with the idea of launching a similar product/service in India.
As the CEO
1. Find out how big the market opportunity is in India?
2. Who are the users for this sort of service?
3. How would you solve for the supply?
4. How would you create the demand?
5. What would the MVP look like? (Balsamiq, Figma wireframe preferred)

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Winner - Shreya Saxena

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PM School - Explainers Series
PM-School Explainers Playlist - https://tinyurl.com/4jfvx4sv

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YouTube Music Case Study Challenge by PM School
Problem Statement:
You have recently joined as the SVP, Product Management at YouTube India.
According to IMI (Indian Music Industry), India now has over 200 million unique subscribers on music streaming apps. Gaana,
recently became the first music service to cross the mark of 150M monthly active users in India.
https://thenextweb.com/in/2020/02/07/indias-streaming-music-market-is-now-200-million-strong-but-hardly-anyones-
paying-for-it/
YouTube Music faces tough competition from both international and local players in India from the likes of Spotify, Gaana,
JioSaavn, Apple Music, etc. As the SVP of Product, you have been assigned the task to improve both the conversion and
retention for YouTube Music.
1. As the SVP, what will your Product strategy be for the next quarter? List features which will help you reach your goal.
1. Pro-tip: Think of high ROI features and not improvements.
2. For each solution, create a wireframe.
1. Figma/Balsamiq preferred
3. Write down the metrics for each of the suggested solutions and what is the expected improvement in each metric.
4. Share a press-release announcing your product strategy.

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Winners - Ronit Chandnani and Prajjawal Sahu

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PM School’s Podcast - How to Product?
Episode 1 - PM is Who?
Listen Now - https://lnkd.in/eTkBmh3

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Bumble Case Study Challenge by PM School
Problem Statement:
You have recently joined Bumble as the CPO. On the very first day, you get an email from the CEO.
“Hey there,
We recently had a successful IPO. Our revenue from dating is healthy. People primarily identify Bumble as a dating app
but if you go through our app, we have 3 offerings - Dating, Bizz, and BFF.
Given that LinkedIn is doing so well, we see there is enough value in the professional networking space. We believe
Bumble Bizz can be a separate app/product and can be bigger than dating in terms of revenue.
Expecting a plan by next week to take Bumble Bizz to new heights in the next quarter.
Regards
CEO”
• As the CPO, what would be your Product Strategy for Bumble Bizz for the next quarter?
o Pro-tip: How can you leverage Bumble’s data?
o Pro-tip: Think of high ROI features and not improvements/tweaks.
• For each solution, create a wireframe.
o Figma/Balsamiq preferred
• Write down metrics clearly for each of the suggested solutions and what is the expected improvement in each metric.
• Share a press-release announcing your product strategy.

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Winner - Shreya Saxena

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PM School’s Podcast - How to Product?
Episode 3 - Setting yourself up for Success
Listen Now - https://tinyurl.com/xan5s3hx

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Urban Kitchen Case Study Challenge by PM School
Background:
You are the CEO of Urban Kitchen, a hypothetical start-up in the B2B space in the restaurant industry.
You plan to help the owners/managers manage their restaurants better by
• Optimising the bandwidth of the waiting staff, thus improving the Time per Table Turnaround
• Providing rich analytics to the restaurant owner
Problem Statement:
1. Come up with the logic for assigning staff in real-time to the tables.
1. Hint: Think of a restaurant with X tables and Y waiters
2. Come up with the wireframes for the Table Management portal along with an Analytics Dashboard.
3. How will you monetise this product?

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Winner - Alsatwar Sravan Kumar

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Learn from the best in Product Management
Apply Now
https://lnkd.in/d9XStqg

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LinkedIn Case Study Challenge by PM School
Problem Statement:
You have recently joined as the VP of Product at LinkedIn.
In your first weekly catch-up, the CPO tells you that engagement on messages on LinkedIn has increased hugely and that
LinkedIn is planning to create a separate messaging app. You have been assigned the task of launching an MVP for the same.
Consider the following: -
• For the MVP, what are the features you would consider launching with?
o 2–3-line description for each feature of the MVP
o Wireframe for the MVP (Figma/Balsamiq preferred)
• How would you market the value proposition to existing LinkedIn users?
o What would be your Go-to-market strategy?
• What are the key metrics you would measure for the MVP?
For the above, please state any assumptions you make.

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Winner - Parikshith Rai

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We are over 25k Product Enthusiasts and growing on LinkedIn

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LinkedIn (Freelancers) Case Study Challenge by PM School
Problem Statement:
India is seeing a rise in gig economy jobs, both in the blue-collar and white-collar segments, with the pandemic accelerating
this trend. It is found that participation in the gig economy is more in developing countries (between 5% and 12%) i.e. India,
than in developed countries (between 1% and 4%) because of the infusion of technology to deliver these on-demand services.
As the VP of Product at LinkedIn, you have been tasked with coming up with a plan for gig economy workers.
• Come up with Product recommendation/features (at least 3) in the first release with a 1–2-line description of each.
• Balsamiq, Figma wireframe
• What will be your launch plan?
• What are the success metrics for your first release?

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Winners - Sanchita Gupta and Divyansh Garg

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Participate in Live Challenges
Participate Now, New Challenge Every Week
https://tinyurl.com/4hrtre7y

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LBB Case Study Challenge by PM School
Problem Statement:
Download and install LBB on your phone (Android and iPhone)
You have recently joined LBB as the Head of Product. LBB today has over 10,000 businesses and 60,000 products across
lifestyle categories available for consumers. How would you improve the browsing & discovery experience on the app to make
it easier for people to find what they love (and make a purchase)?
As the Head of Product
• Come up with 3 Product solutions with 1–2-line description of each
• Balsamiq or Figma wireframe of the recommended Product solutions
• What are the success metrics for your Product solutions?

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Winners - Amandeep Gupta and Lakshay Tutlani

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PM School Success Stories!
Original Post - https://tinyurl.com/52ya3wsp

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