Filmpjes te zien op www.yubby.com/c/ifa2010

1. TV 2.0 Vefica
woensdag 8 september 2010
Vincent Everts +31647180864

2. Who is
Vincent Everts?
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3. InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia
Innovation in
health care:
2006: India
2007: USA
2008: Japan
Healthcare
innovation event
Innovation in
Government
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4. Social Media
2.0
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5. • Mijn Tools
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8. Videoblogger
Talk to Me!
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9. • kassa
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28. Make your
own company
TV Channel
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29. find, collect, publish
www.yubby.com
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30. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
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31. Web
1.0
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32. 7
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34. Google kom hier!
34
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35. How do we spend our time?
TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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36. Internet overtakes TV
Text
If the current growth continues
the internet will overtake TV
as most consumed media in 2010
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37. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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39. • $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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40. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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43. IMPACT ON BUSINESS
12
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45. DELL Case
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46. Dell notebooks
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49. E-commerce worldwide
2008: 950 billion euro
2009: 1200 miljard euro
+25%
bron: thuiswinkel.org
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50. Online bestedingen
2008: 5,5 miljard euro
2009: 7 miljard euro
+30%
bron: thuiswinkel.org
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51. Social tools Productinformatie
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52. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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53. Communication 2.0
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56. 80
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57. “What are you doing in 140 characters”
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58. It’s now mainstream!
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59. Twittering during TV
High peaks =
broadcast
Low peaks =
rerun
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60. Why call
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via computer?

61. It’s
personal!
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63. Social Networking
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66. Impact of internet on
TV!
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67. The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
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68. Penetration of HD recorders
(estimated)
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69. Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
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70. Video Everywhere
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71. 35
15-02-07 ROOS - Regionale TV in 2010 35
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73. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
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74. Internetvideo
is not just
YouTube!
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75. Tudou.com bigger YouTube
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79. TV vs Web viewing
Obama inauguration
35.5M TV viewers
69.8M Web viewers
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80. Twitter +Blogging
+Facebook +Video+IM
= Unified
communication
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81. Social Media
2.0
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82. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
woensdag 8 september 2010