42. What are we going to talk about?
Tuesday, February 22, 2011
43. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Tuesday, February 22, 2011
51. How do we spend our time?
4%
6%
39%
19%
33%
Tuesday, February 22, 2011
52. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Tuesday, February 22, 2011
116. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Tuesday, February 22, 2011
120. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
LondonCalling.mobi
Tuesday, February 22, 2011
121. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
Tuesday, February 22, 2011
122. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
LondonCalling.mobi
Tuesday, February 22, 2011
123. Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation
on the social Web.
LondonCalling.mobi
Dave
Evans
bit.ly/nublack
Tuesday, February 22, 2011
164. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Tuesday, February 22, 2011
211. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Tuesday, February 22, 2011
222. HDTV & PVR’s in US
# PVR’s % PVR’s
2009 35,6M 33%
2014 52,3M 44%
source: MAGNA
33% has HDTV & PVR
Tuesday, February 22, 2011
223. Connected devices
100
100 M
75
50 57 M
25
0
2009 2013
Connected devices will
almost double in 4 years
source: Park Associates
Tuesday, February 22, 2011
236. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
Tuesday, February 22, 2011
237. Growth of YouTube
300 now:
13 hour of video
millions of unique visitors
added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
first video
watched videos
75 and 65.000 added
0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun
Tuesday, February 22, 2011