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Thursday, February 10, 2011
Social media in
               klantvriendelijk bouwen??
               Follow the consumer!
               8 feb 2011             Vincent Everts
                                       +31647180864




Thursday, February 10, 2011
Social media in
               klantvriendelijk bouwen??
               Follow the consumer!
               8 feb 2011             Vincent Everts
                                       +31647180864




Thursday, February 10, 2011
Vincent Everts?




Thursday, February 10, 2011
Vincent Everts?




Thursday, February 10, 2011
InterimIC innovation acceleration
                               Innovation study trips:
                               2008: China
                               2009: Russia

                               Innovation in
                               health care:
                               2006: India
                               2007: USA
                               2008: Japan

                               Healthcare
                               innovation event
                               Innovation in
                               Government
Thursday, February 10, 2011
InterimIC innovation acceleration
                               Innovation study trips:
                               2008: China
                               2009: Russia

                               Innovation in
                               health care:
                               2006: India
                               2007: USA
                               2008: Japan

                               Healthcare
                               innovation event
                               Innovation in
                               Government
Thursday, February 10, 2011
Tudou.com bigger YouTube




Thursday, February 10, 2011
Tudou.com bigger YouTube




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Social Media
                                 2.0



Thursday, February 10, 2011
• Mijn Tools




Thursday, February 10, 2011
Videoblogger




Thursday, February 10, 2011
Videoblogger



                              Talk to Me!




Thursday, February 10, 2011
Videoblogger



                              Talk to Me!




Thursday, February 10, 2011
• kassa




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Make your
                              own company
                               TV Channel

Thursday, February 10, 2011
Make your
                              own company
                               TV Channel

Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
What are we going to talk about?




Thursday, February 10, 2011
What are we going to talk about?

                    Web 1.0 Viral Marketing (PP)
             time consumption                                                 travel


                 RSS Explained Web 2.0 Kindle
         explained Marketing 2.0 Google Adwords Tudou
                               Google Docs   Online video elections 2.0
                              Twitter Amazon Yubby Co-Creation
                      Multitasking
              Google Streetview Online collaboration Social tools

                              Dell Sucks     Support 2.0 Viral Marketing
           Kryptonite Lock         Enterprise 2.0              VMS Zoomz HD   ebay
                              news resume VMS Google trends

Thursday, February 10, 2011
Web
                              1.0




Thursday, February 10, 2011
Web
                              1.0




Thursday, February 10, 2011
7


Thursday, February 10, 2011
7


Thursday, February 10, 2011
7


Thursday, February 10, 2011
7


Thursday, February 10, 2011
7


Thursday, February 10, 2011
How do we spend our time?

                                         4%
                                    6%
                                              39%
                              19%


                                     33%




Thursday, February 10, 2011
How do we spend our time?

                TV:           39% 178 min.               4%
                                                    6%

            Radio:            33% 151 min.                    39%
                                              19%
         Internet:            19%   86 min.

     Newspaper:               6%    20 min           33%
       Magazines:             4%    18 min
                                              TV              Radio
                                              Internet        Newspapers
                                              Magazines
Thursday, February 10, 2011
Time & advertisement
                                      TV 3 hours/day/user
                                      Advertisement €200M public + €600 commercial
                                      advertisment/hour TV watching € 0,06

                                      Time online: 1,5 h pp/day
                                      Online adds €500M/yr
                                      Adds € 0,07 pp/h

                                      NewsPapers 20 min/day
                                      €750M adv revenue
                                      Adds € 2,00 pp/h

                                      Magazines18 m/day
                                      Advertisement €700
                                      Reclame inkomsten: € 2,50 pp/ph

Thursday, February 10, 2011
Thursday, February 10, 2011
• $20 miljard sales
                              • 1 Billion searches/day
                              • Money from Adwords
                              • Almost nothing from
                                Youtube, Google earth/
                                map, gmail, apps etc




Thursday, February 10, 2011
Google adwords
          •Easy to set-up
          •Easy to budget
          •Price per keyword
    Also on
    YouTube

Thursday, February 10, 2011
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Thursday, February 10, 2011
Android biggest OS in 2010 (usa)




                                              32


Thursday, February 10, 2011
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Thursday, February 10, 2011
35


Thursday, February 10, 2011
Vision 2020
                              enterprise
                                mobility
Thursday, February 10, 2011
Vision 2020
                              enterprise
                                mobility
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
§



Thursday, February 10, 2011
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Thursday, February 10, 2011
Thursday, February 10, 2011
IMPACT ON BUSINESS
                                                   12



Thursday, February 10, 2011
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Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
DELL Case




Thursday, February 10, 2011
DELL Case




Thursday, February 10, 2011
Dell notebooks




Thursday, February 10, 2011
Dell notebooks




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
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Thursday, February 10, 2011
17


Thursday, February 10, 2011
17


Thursday, February 10, 2011
17


Thursday, February 10, 2011
17


Thursday, February 10, 2011
Thursday, February 10, 2011
tekst




Thursday, February 10, 2011
tekst




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
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Thursday, February 10, 2011
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Thursday, February 10, 2011
E-commerce worldwide


                              2010: €500B
                          +15%
          Web influenced: €3000B
                                            bron: forrester

Thursday, February 10, 2011
Online bestedingen
                              2009: 7,3 miljard euro

                      2010: 9 miljard euro

               Web-influenced 48
                    miljard
Thursday, February 10, 2011
                                                       bron: thuiswinkel.org
Social tools   Productinformatie
Thursday, February 10, 2011
Social tools   Productinformatie
Thursday, February 10, 2011
Thursday, February 10, 2011
Product info       what else do people buy

                               what do they recommend?

                               Description of customers

 Social tools                 90% social tools
                               What do they buy in the end?
                               what else?
                               Tags of clients
                               review of the reviews
                               reviews of the customers
Thursday, February 10, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.




                                              LondonCalling.mobi
Thursday, February 10, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                              Operations delivers.



                                              LondonCalling.mobi
Thursday, February 10, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                              Operations delivers.



                                              LondonCalling.mobi
Thursday, February 10, 2011
Marketing sets the expectation, marketing creates
           demand, marketing helps a consumer differentiate
             why one choice is better than another choice.


                              Operations delivers.
                Any gap between the two drives a conversation
                            on the social Web.


                                                LondonCalling.mobi
                                               Dave	
  Evans	
  	
  bit.ly/nublack
Thursday, February 10, 2011
Thursday, February 10, 2011
“What are you doing in 140 characters”




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
LondonCalling.mobi
Thursday, February 10, 2011
LondonCalling.mobi
Thursday, February 10, 2011
kindle




Thursday, February 10, 2011
kindle
       Buy books wirelessly
                                   Download everything
                                       wirelessly


     E-ink technologie reads
             the best

                                      240.000 titels


        30 hours battery &
      fantastic userinterface



Thursday, February 10, 2011
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Thursday, February 10, 2011
68


Thursday, February 10, 2011
69


Thursday, February 10, 2011
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Thursday, February 10, 2011
Interview Chief Architect
                    VtsPN @marceln




Thursday, February 10, 2011
Playmate




                              71


Thursday, February 10, 2011
beta




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Social Media Stats




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd
   900.000 blog posts iedere dag




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd
   900.000 blog posts iedere dag
   1 nieuw LinkedIn profiel iedere seconde




Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd
   900.000 blog posts iedere dag
   1 nieuw LinkedIn profiel iedere seconde
   50% Facebook gebruikers komt iedere dag terug



Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd
   900.000 blog posts iedere dag
   1 nieuw LinkedIn profiel iedere seconde
   50% Facebook gebruikers komt iedere dag terug
   27.3 miljoen Tweets per dag


Thursday, February 10, 2011
Social Media Stats
   600.000 nieuwe Facebook leden dagelijks
   60% van Nederland met een Hyves profiel
   33 uur video iedere minuut op YouTube
   1 op elke 10 min. wordt op Hyves gespendeerd
   900.000 blog posts iedere dag
   1 nieuw LinkedIn profiel iedere seconde
   50% Facebook gebruikers komt iedere dag terug
   27.3 miljoen Tweets per dag
   84% van de social netwerken worden vaker
   bezocht door vrouwen dan mannen
Thursday, February 10, 2011
Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
WEB 2.0
     •    Weblogs
     •    Flickr
     •    Wiki’s
     •    RSS
     •    RSS readers
     •    Del.icio.us
     •    Youtube
     •    Facebooks


Thursday, February 10, 2011
Who talks



Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
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Thursday, February 10, 2011
Free




Thursday, February 10, 2011
Free




Thursday, February 10, 2011
Professional




Thursday, February 10, 2011
Professional




Thursday, February 10, 2011
7 guidelines
              1.         Know what you are doing
              2.         Avoid marketing talk
              3.         Keep it fresh
              4.         Reinforce company’s core values
              5.         Encourage employees to use it
              6.         Create blogging policies
              7.         Have fine print
Thursday, February 10, 2011
RSS
Thursday, February 10, 2011
RSS Readers




Thursday, February 10, 2011
RSS Readers




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Social Networking



Thursday, February 10, 2011
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Thursday, February 10, 2011
Twitter/linkedin/Facebook
                                 corperate strategy

                                 Product/Mrk/Sales
                                   Tone of voice
                                      Tools

Thursday, February 10, 2011
Communication 2.0




Thursday, February 10, 2011
Communication 2.0




Thursday, February 10, 2011
Thursday, February 10, 2011
“What are you doing in 140 characters”




Thursday, February 10, 2011
Customer service




Thursday, February 10, 2011
Customer service




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
It’s now mainstream!




Thursday, February 10, 2011
It’s now mainstream!




Thursday, February 10, 2011
Twittering during TV

                                               High peaks =
                                                broadcast


                                               Low peaks =
                                                  rerun


Thursday, February 10, 2011
Track viewers interest




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Why call
Thursday, February 10, 2011
                              via computer?
It’s
                              personal!


Thursday, February 10, 2011
It’s
                              personal!


Thursday, February 10, 2011
It’s
                              personal!


Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Corperate VOIP




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Wordprocessing 1951




Thursday, February 10, 2011
Wordprocessing 1985




Thursday, February 10, 2011
Wordprocessing 1985




Thursday, February 10, 2011
Wordprocessing 2008




Thursday, February 10, 2011
Wordprocessing 2008




Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Online collaboration
Thursday, February 10, 2011
Revisions
Thursday, February 10, 2011
                              compare
Web 2.0 software
Social bookmarking               del.icio.us

Web 2.0 startpagina              Netvibes & iGoogle

Online to do lists               Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management                 Flickr & Picasa

Web wordprocessing Google Docs

Online calendar                  Google Calendar

Project management Basecamp

Mindmapping                      Mindmeister
Thursday, February 10, 2011
Get feedback




Thursday, February 10, 2011
Get feedback




Thursday, February 10, 2011
Thursday, February 10, 2011
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Thursday, February 10, 2011
Web 2.0 Trend:
                               Co-Creation


Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
49


Thursday, February 10, 2011
Thursday, February 10, 2011
Internetvideo
                         is not just
                         YouTube!
Thursday, February 10, 2011
Thursday, February 10, 2011
Make your
                              own company
                               TV Channel

Thursday, February 10, 2011
Make your
                              own company
                               TV Channel

Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
find, collect, publish

                              www.yubby.com
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Thursday, February 10, 2011
Social Media
                                 2.0



Thursday, February 10, 2011
Vincent Everts
                                     www.vincente.nl
                                     www.yubby.com
                                    www.interimic.nl
                                   vincent@everts.net
                                 www.twitter.com/vincente
                                      +31647180864
Thursday, February 10, 2011

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