This document appears to be notes from a presentation on social media and related topics. It discusses time spent on various media and how advertising revenue compares between them. It also covers topics like Google AdWords, the importance of video, getting all company employees involved in social media like Dell has done, focusing on mobile experiences, understanding demographics of social media users, the influence of word-of-mouth recommendations on e-commerce, and the importance of data and expecting continual changes in technologies.

1. Monday, October 7, 13

2. Dela 7 october 2013
Lessen uit andere sectoren
In 2020 is DELA de meest
betrokken coöperatie
die het leven meer betekenis geeft
Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente
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3. • Mijn Tools
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4. • Einstein?
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14. Social Media
2.0
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15. time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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16. 7
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17. TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%
6%
19%
33%
39%
TV Radio
Internet Newspapers
Magazines
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18. Time & advertisement
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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19. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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20. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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26. •
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28. Lesson one: Video
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29. Videoblogger
Talk to Me!
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30. • 1
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31. Monday, October 7, 13

32. • Peter van Schaik Uitvaart.nl
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35. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
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36. Leafplan project
• a
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37. Elektrische rouwauto?
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39. Tesla 2.0
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43. 4G 2013 onderscheid mobiel en
fixed netwerk verdwijnt
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44. Video vertelt het
verhaal achter
het product
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45. bron: Unruly Media
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46. 4 miljard
bekeken video’s opYouTube
dagelijksMonday, October 7, 13

47. 100 uurvideo’s geupload opYouTube
per minuut
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48. • d
Download Incrowd app
Zoek: Dela
Neem foto’s en video’s
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50. Lesson two
Everybody in the
company needs to do
Social Media
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51. DELL Case
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52. Dell notebooks
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54. Dell & Social Media
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55. • 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 8.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Dell social media
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59. Lesson 3
Mobile first
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66. • Tablets everywhere!
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70. Lesson 5
Who are you & where
& who you
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71. 97%Weten wat
social media is
68%Gebruiken
social media
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72. 1miljard
Facebook
gebruikers
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73. 7.9 miljoen
leden in Nederland
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74. 2.5 miljard
status updates per dag
gedeeld op Facebook
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75. 2.7 miljard
likes per dag
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76. 555 miljoen
Twitter accounts
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77. 12.233Tweets per seconde
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78. 3.3 miljoen
actieve Nederlandse Twitteraars
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79. 3.9 miljoen
Nederlanders op Linkedin
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80. 91%
jongeren
actief op
social media
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81. • 2007 Twitter:Whats hot?
• 2009 4Square Which locations are hot?
• 2013 Highlight: Location based social media
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85. Who talks
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86. Blogs demografie
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88. Lesson
E-commerce &
Word of mouse
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89. Online bestedingen
2013: 13 billion euro
2011: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48
miljardMonday, October 7, 13

90. ProductinformatieSocial tools
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91. 90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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100. Lesson 6
DATA DATA DATA
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102. Lesson 7 Expect
change!
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103. Google Glas
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104. Urthecast
Earth HD streaming
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106. Crowd sourcing
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111. Social Media
2.0
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112. www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Vincent Everts
Text
Monday, October 7, 13