Hoe veranderen industrieën onder invloed van ICT? Als voorbeeld neem ik mobiliteit en energy maar de lessen kunnen we overal toepassen

1. BuyItDirect
Trends
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Vincent@Everts.net
+31647180864
@vincente
Slideshare.net/vincente

2. • Mijn Tools
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3. • Einstein?
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4. Friday, October 18, 13

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6. Friday, October 18, 13

7. Social Media
2.0
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8. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
time consumption
travel
Google Docs
Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Multitasking
Dell Sucks
Kryptonite Lock
Support 2.0 Viral Marketing
Enterprise 2.0
VMS Zoomz HD
news resume VMS Google trends
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ebay

9. 7
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10. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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11. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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12. Friday, October 18, 13

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18. Videoblogger
Talk to Me!
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19. Friday, October 18, 13

20. Wat gebruik ik als blogger
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21. • kassa
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22. •1
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23. Friday, October 18, 13

24. Olie Future?
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25. Friday, October 18, 13

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32. Eenzaam koud & alleen
18 dec 2011 0.100-03.00
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33. Snelladers 2011& 2013
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34. 170 Rijkswaterstaat
plekken
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35. Friday, October 18, 13

36. Lithium ion 100 watt/kg
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37. Car2Go
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38. Mitsubishi Outlander Plug-in-Hybrid EV
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39. BMW I3
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40. Renault Zoe
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41. Volvo V60
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42. • BYD $30.000 60kwh
300km range
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43. Friday, October 18, 13

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46. 4G verandert alles!
•d
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47. Instant publishing
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48. Friday, October 18, 13

49. Instant publishing
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50. Video vertelt het
verhaal achter
het product
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51. Friday, October 18, 13

52. bron: Unruly Media
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53. b
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54. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
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55. Friday, October 18, 13

56. DELL Case
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57. Dell notebooks
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58. Friday, October 18, 13

59. Dell & Social Media
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60. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
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61. Friday, October 18, 13

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67. • Tablets everywhere!
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68. Friday, October 18, 13

69. Friday, October 18, 13

70. Friday, October 18, 13

71. Met je handen
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72. Friday, October 18, 13

73. Urthecast
Earth HD streaming
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74. Google Glas
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78. • Tesla
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81. Crowd sourcing
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85. Friday, October 18, 13

86. 97%
Gebruiken
68%social media
Weten wat
social media is
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87. 1
miljard
Facebook
gebruikers
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88. 7.9 miljoen
leden in Nederland
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89. 2.5 miljard
status updates per dag
gedeeld op Facebook
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90. 2.7 miljard
likes per dag
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91. 555 miljoen
Twitter accounts
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92. 12.233
Tweets per seconde
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93. 3.3 miljoen
actieve Nederlandse Twitteraars
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94. 3.9 miljoen
Nederlanders op Linkedin
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95. 91%
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jongeren
actief op
social media

96. 4 miljard
bekeken video’s op YouTube
dagelijks
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97. 100 uur
video’s geupload op YouTube
per minuut
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98. Friday, October 18, 13

99. Online bestedingen
2012: 11 billion euro
2013: 14 billion euro
Web-influenced 70
miljard
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bron: thuiswinkel.org

100. Friday, October 18, 13

101. Social tools
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Productinformatie

102. Product info
what else do people buy
what do they recommend?
Description of customers
Social tools
90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Friday, October 18, 13

103. Social Media
2.0
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104. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Friday, October 18, 13