Breve presentación de algunas empresas ESR y CRT

1. CSR Ranking in 1000
Companies
Sharing a Mexican CSR measuring process with
Caux Round Table members

2. 2. ¿What is the CSR Award?
Self-assessment The Socially Responsible Company award is an evaluation process to
process measure the level that a company has reached in the observance of
the business ethics principles.
Measurable Areas It allows to measure compliance of the Corporate Social Responsibility
practices in five key areas:
• Quality of life in the company
• Business Ethics
• Responsible Marketing
• Environment
• Corporate Citizenship
Questionnaire In order to do a self-assessment measurement, there is a questionnaire
that contains:
• 30 indicators for each area
• 150 questions in total
2

3. 3. ¿What is the CSR Award?
Means of Companies that accomplish at least with 70% of the
recognition Corporate Social Responsibility practices can use this logo for
a year.
Each year, a beautiful sculpture designed by Master Manuel
Peraza is given to companies committed to Corporate
Responsibility.
The award ceremony takes place during the month of March
at an event with more than 2,500 attendees including the
participating companies, business and professional
organizations, NGOs, the country's main universities and
representatives of the Mexican Government.
During the year, messages of information on Corporate Social
Responsibility are spread, highlighting the companies
committed to accomplish its standards and practices,
through printed media, radio, television and institutional
magazines of each member of ALIARSE.
3

4. 4. What are the benefits?
Public Recognition Along 10 years we have achieved that consumers, investors and
credit organizations recognize increasingly the hallmark of a
Socially Responsible Company in order to make their decisions
with respect to buying, selling or investing in companies
committed to ethical business principles.
Links with Similar Companies Companies committed to ethical principles in businesses look for
relationships with companies that share the same corporate
culture to do businesses.
Business Competitiveness Research through surveys that bring together the most successful
businesses at national and international level show that Socially
Responsible Companies are more competitive, since they have
better indexes of productivity, profitability, quality and
sustainability.
4

5. 6. What are the achievements?...
Concepts 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Number of Indicators 80 155 146 126 120 120 120 150 150 150
Number of 28 42 74 103 140 155 210 520 750 992
Participating
Companies
Number of 17 28 42 61 84 124 174 274 349 495
Companies getting
the CSR Award 129 115
1st 1st
year year
5

6. …6. What are the achievements?
8

7. 7. Who are the
leading companies?...
Mr. Ignacio For BBVA Bancomer, Corporate
Deschamps Responsibility is the commitment to provide the
CEO
highest possible value to its stakeholders and the
Mr. Gustavo Lara group of communities in which the company does
Alcántara
CSR Officer business.
Mr. Roberto Sertvitje A well-implemented strategy on Social
Chairman of the
Responsibility has a positive impact on the
Board of Directors
competitiveness of a company and its results, and
Ms. Martha Eugenia
this is translated into greater welfare for its
Hernández
VP Institutional employees.
Relations
Mr. Brian Smith It is the integral commitment to everything we have
CEO around us with stakeholders, starting with our
Mr. Eduardo employees and their families, the communities
Cervantes where we operate and the preservation of the
CSR Officer
environment.
7

8. …7. Who are the
leading companies?...
Mr. Ernesto González Deloitte's focus with respect to Social Responsibility
General Director
is based on recognizing the impact we have in
Mr. Ramiro Arturo society, through consulting and professional
Garcia
services.
CSR Representative
Mr. Eduardo Holcim Apasco's performance is closely linked to
Kretschmer being a competitive company, responsible to the
General Director
environment and socially responsible; it is through
Mr. Gustavo these fundamental ideas that we have set our
Gastelum
CSR Representative priorities.
Mr. Eduardo Ortíz Our commitment to the community is the
Tirado
strategically component of our business.
Vicepresident and
General Director
Ms. Ma. Teresa
Maldonado
CSR Representative
8

9. …7. Who are the
leading companies?
Sustainability is central to the way we do business, our
Ms. Marta Jara Otero business principles and our long-term strategy, so we
General Director take a very far-reaching view, not a short-term view. It
means for us that we help to meet the growing energy
Ms. Leticia Lemus needs of the world in economically, environmentally
CSR Representative and socially responsible ways. You can’t have one
without the other two.
Mr. Scot Rank To Wal-Mart Mexico being socially responsible is:
General Director
• Act according to our principles.
Ms. Gisela Noble • Look for the development and quality of life of
CSR Representative our associates.
• Operate efficiently to achieve low costs.
Mr. Bruno Newman
CSR is a part of its philosophy, which is reflected in
General Director
our work culture, the relationship with customers,
Mr. Alejandro
suppliers, employees and other groups we interact
Berrocali
CSR Representative with.
9

10. 8. How has it been spread within
Latin America?
The Socially Responsible Award has been spread across Latin America
through Forum Empresa towards 10 recognized organizations as follows:
ARGENTINA • IARSE
Instituto Argentina de Responsabilidad Social Empresaria
BOLIVIA • Corporación Boliviana de Responsabilidad Social Empresarial
CHILE • Acción RSE
COLOMBIA • Corporación Fenalco Solidario
COSTA RICA • Asociación Empresarial para el Desarrollo
ECUADOR • SERES
Consorcio Ecuatoriano para la Responsabilidad Social
HONDURAS • FUNDAHRSE
Fundación Hondureña de Responsabilidad Social Empresarial
PARAGUAY • ADEC
Asociación de Empresarios Cristianos
PERU • PERU 2010
VENEZUELA • CEDICE
Centro de Divulgación del Conocimiento Económico
10

11. 9. What are the requirements to
introduce it in another country?
Integrate an alliance with the organizations that support the CSR in their country, pledging to
support a single definition of CSR and designating one of the organizations to operate a CSR
award.
Set up an agreement with CSR Mexico to establish the CRT Award for the companies of their
country, covering:
• Call basis suitable to the culture of their country.
• Proper organization needed to operate the CRT Award in their country.
• Operation procedures and regulations.
• Computer system to operate the award.
• Documentation of evidence to be submitted by each company.
• Assessment methodology and measurement of CSR practices.
Design a training program for the members of their organization.
Hire a bilingual consulting group in charge of implementing the CSR process in their country,
who will be supervised by CRT Mexico.
The whole process will last 6 months from signing the agreement with Mexico CRT.
The economic investment in the process can be recovered in 3 years making the project self-
financing in the medium term.
11

12. 10. Final Conclusions?
I will be glad to help any of the CRT Chapters who wants to
establish a similar process in their country.
If you need more information, please call CRT Mexico offices:
Telephone : +52 (55) 5572 6551
Mail: gustavodelatorre@crtmex.org
Or contact our consulting firm: gdelatorre@clusterrsc.com
12