7 Healthcare Business Model Insights No One Else Will Share Dr Vijay Raaghavan Engagement Manager Medium Healthcare Consulting www.med-ium.com

1. BUSINESS MODEL INSIGHTS
NO ONE ELSE WILL SHARE
HEALTHCARE
Dr Vijay Raaghavan I Engagement Manager I Medium Healthcare Consulting

2. Healthcare is not just about a
disease or its cure. It is about
people, real people. A patient is
not ‘Room No 37’ or an
interesting case of appendicitis.
She is someone with a
name, emotions and
attachments.
1HEALTHCARE IS
FOREMOST ABOUT PEOPLE

3. A commoditized offering in healthcare delivery can, at best, provide limited joy;
and that too for a limited time. A patient needs a clear and credible rationale to
patronize a particular hospital, for instance. Sustainable differentiation is the only
mantra for long-term success
2SUCCESS DEPENDS ON
SUSTAINABLE
DIFFERENTIATION

4. A mindset, which isolates healthcare from other
industries, has proven to be suicidal. Healthcare
can, and should, learn from other industries. In
fact, some of the best hospitals in India and
abroad have openly admitted picking up
invaluable lessons from the likes of Walt Disney,
Toyota, McDonald’s and Wal-Mart
3
HEALTHCARE
SHOULD LEARN
FROM OTHER
INDUSTRIES

5. 4
DON’T BLAME THE
MARKET, BLAME
THE CONCEPT

6. The more unique and daring the concept, the more irrational it may sound. The decision
to go ahead requires courage and conviction. It also requires the humility to do one’s
homework, the patience to start from ground zero, and a deep and insightful
understanding of not just what the target audience is saying but also what he is not.
5
BE BRAVE BUT BE
RESPONSIBLE

7. Technology offers the potential to play a defining
role in improving patient experience, enhancing
transparency and driving resource productivity. It
has an even greater role in making possible low-
cost solutions.
6TECHNOLOGY
IS TOO EXPENSIVE
TO NOT IMPLEMENT

8. Execution is key, often
proving to be the difference
between an average
performer and a true
success.
7
EXECUTE WITHOUT
COMPROMISE

9. THIS IS EXACTLY WHAT
WE BELIEVE @
www.med-ium.com