What is Cloud Telephony, and how can it improve the lives of Entrepreneurs, Small businesses and SME owners. For whom does cloud telephony work, and why should one try it.

1. Cloud telephony
What is it?
Is it useful?

2. When you are ready to start your new company,
there are many things to think about…
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3. What kind of business to start? Maybe you want
to start a manufacturing plant? Textile?
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Retail? Supply chain?

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Or only shoes with a focus on heels?

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You do your calculations, and figure a way to
make money.

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Then go to a bank, or an investor, or a family-
friend, and start the business with some money

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You get your equipment in place and are ready for
the big launch!

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You may even call a celebrity hoping this should
be the icing on the cake

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And you are out there, and ready to serve
customers…

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But, customers don’t turn up by themselves…

12. We don’t spend enough time thinking
about lead sourcing
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Your customer is spending 2 hours a day here..

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Or, he/she is watching this...

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Or, there is no power!

16. We need to connect to remote customers
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Remote Customers get in touch with your business
through a phone call (or SMS)

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Or through the internet (on your website)

19. We know what to do on Internet
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20. We also know where calls come from..
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Most people start by using the personal phone
number for their company too….Nothing wrong
with that

22. But, Cell phones are not designed to run
a business
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When one customer is talking to your employees,
all others get an engaged tone!

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Maybe, your phone ran out of battery?

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Or, there will be no service in the Jungle Resort
you are in...

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Or, when you are sick and you get up, you could
have lost 15 customers!!

27. A missed call is a lost customer
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Naturally, you add more phone numbers so you
don’t miss a call, right?

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Very soon, you end up so many numbers..and it
does not help!

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To solve this problem, Some people proceed
towards an EPABX…

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EPABX is hardware, so it costs money

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EPABX is not available in all places. There are last
mile connectivity issues

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And the current bill keeps adding up...

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And, you need power backup (UPS/Inverter) etc

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And there are WIRES involved in this wireless
world...

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All these physical parts mean, it is going to take
time to set up…

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Getting support is a big problem too…

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Someone comes to set up the system once and
then, no one knows what to do with it…

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Your phone system does not expand or contract
based on how your business performs!

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Things can’t be measured: You don’t know how
many calls you got, how many you missed etc!

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It is not mobile: When you go out of your office,
you have to leave your company phone system
behind…

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And if this happens, the lines will get cut.

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Some companies also try the call center. But, less
than 30 seats, call centers are too costly…

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Got suggestions or questions on this
presentation? Mail hello@exotel.in or call
+91-8088919888

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So, if phone became smart-phone,
Can phone numbers become smarter
phone numbers?

46. Please welcome cloud telephony
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47. Some features
• Instant activation of a reliable phone number
• Features for Sales, Marketing, Support and
internal communication
• Functionality like voicemail, Conf bridge etc
• Connectors (to ERP, CRM etc.)
• Solutions (for Retail, E-Commerce, IT etc.)
• Analytics & Insights
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48. Basic use case
That’s a customer
calling. He saw your
number on the website
That’s another customer
You Your partner
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49. How does it fit?
150 Rs
Prepaid
Per month
750 Rs Postpaid
per month
18750 Rs per month
EPABX
This is cloud telephony
(2500 Rs to 5000 Rs)
A few unpopular telco products
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50. Who does it fit?
• Newly registered companies.
• Existing SMEs with a relatively unknown
phone number.
• Number for newly registered website
• Number for your Adwords account
• Contact details in your Justdial account
• More than 20 phone calls a day or,
• Leads are very costly
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51. Who does it fit?
• Starting a marketing campaign
• Starting a new line of business
• Starting a new Operations unit
• Automating a business process
• Starting a new source of leads based on
voice/sms
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52. What all can it do?
• Call Recordings
• Voicemail
• Intelligent routing (Routing, Geo etc)
• Load balancing
• Reports & Graphs
• Conference bridge
• IVR
• Bulk call marketing
• Address book & lists
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53. How can you use it?
• Collect customer feedback
• Segregation of calls based on departments
• Loyalty programs
• Keeping customers informed
• Support number
• Sales call monitoring
• Budgeting & planning
• Marketing ROI measurement
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54. Cloud Telephony = Better Conversion
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55. Things to note
• Incoming calls will be charged
• Caller-ID is not that of calling party
• Needs Smart phone or internet connection
• Incoming call uptime is same as operator
• SMS from sender-id rather than number
• Outbound Caller-ID maybe different
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Got suggestions or questions on this
presentation? Mail hello@exotel.in or call
+91-8088919888
Get your smart phone number at www.exotel.in