2. What is content marketing
You just heard someone mention
“content marketing” and you get the
feeling that you should know what it is
already, but you’re too afraid to ask
someone about it. Congratulations, this
is your message. To reach your target
audience, content marketing is the
process of planning, producing,
distributing, posting, and publishing
content. Factors like brand recognition,
revenue, scope, interactions, and loyalty
can be improved.
3. Importance of content marketing
Content marketing will support the
company with the following as
well:Educate the representatives and
prospects on the goods and services you
provide.
Increase conversions.
Building customer-business relationships
that result in increased loyalty.
Build a sense of community around your
mark.
Let’s look at the different forms of
marketing for content now.
5. Social Media Content Marketing
It’s easy to see why so many
companies invest in social media
marketing, with over 3.6 billion global
social media users. There are a
variety of sites to work with (e.g.
Facebook, Instagram, Pinterest,
LinkedIn, Snapchat) and a number of
ways to build and share content (e.g.
images, live videos, pre-recorded
videos, stories) on any of them.
6. Infographic Content
Marketing
Infographics present content, data,
and information in a graphic format
that is simple to understand.
Infographics are a perfect way to
express the content effectively, with a
combination of straightforward
wording, short sentences, and
descriptive pictures. They work well if
you attempt to distill an educational
and/or complicated subject so that it
can be understood by all audience
members.
7. Blog Content Marketing
Blogs are a powerful form of
inbound content and in terms of their
intent and topic, allow for a lot of
creativity. You can do things with a
blog, such as promoting other internal
and external content and blog posts
through links, adding social sharing
buttons, and integrating product data.
8. Podcast Content Marketing
It was noticed in a 2020 study that 37
percent of U.S. adults had listened to a
podcast in the last month. Many
corporations and media outlets have
begun to produce and share their own
podcasts for this purpose. As they can
be about any subject of choice, podcasts
allow for a lot of imagination. In addition,
you decide on other podcast-related
variables, such as the rate of episodes,
who is on the podcast, where the
podcast is advertised, and how long
episodes are.
9. Video Content Marketing
Over 50 percent of customers say
they want to see videos from the
brands in which they communicate,
according to HubSpot data. In
addition, video marketing will increase
conversions, enhance ROI, and help
you establish relationships with
members of the audience. On social
media sites, landing pages, or on the
website of a co-marketer, you can
choose to share your video content.
10. Paid Ad Content Marketing
Paid advertising will help you reach a
wider audience and allow you to position
yourself in all the ways you want to be
seen. When combined with inbound
marketing, paid ads are particularly
beneficial. You can share paid
advertisements in many ways, including
on social media, landing pages, banners,
and support content. First, let’s look at
some examples of content marketing
that are related to those kinds of content
marketing we just checked
11. Content Marketing Examples
1. Example of Social Media Content Marketing
If the page did not say “Lush Cosmetics”
anywhere on the profile, consumers will
probably still know that the profile belongs to
Lush. Lush Cosmetics’ Instagram account is on-
brand and complements the rest of their
marketing material. The Instagram page shares
the product line of Lush displays numerous color
and fragrance choices for the products and
shows the different ways in which each product
can be used. Lush feels and looks vibrant and
distinctive in its profile, and depicts members of
its diverse customer base.
12. 2. Example of Infographic Content Marketing
IBM created an infographic when they
launched their Cloud marketplace.
Their graphics are on-brand, well-
organized, and simple to read. It
outlines precisely what they’re doing
with their cloud marketplace and how
it will help customers. It also informs
audience members how they can
access and get started using the
marketplace.
13. 3. Example of Blog Content
Marketing
Expedia has a blog called “[Out There Starts
Here that posts travel-related details you can
take part in all over the globe, including hotel
reviews, great places to visit, and travel-related
events. To keep readers interested and active,
Expedia publishes its blog content regularly.
This involves a wide variety of topics relevant
to any kind of trip you may think of. The blog is
on-brand and all posts contribute to the aim
and mission of the travel technology company
of acquiring clients and enhancing brand
recognition. By connecting to their services
and writing about clients who have had good
encounters with the business already, they do
this.
14. 4. Example of Podcast Content
Marketing
Harvard Business Review (HBR) has a
weekly podcast called HBR IdeaCast that
features business and management leaders
in the industry. You can either sign up to
receive hundreds of podcasts on a regular
basis or pick and choose which ones you
want to listen to. The podcast is on-brand,
complementing the majority of the content
produced by HBRs. It also acts as a great
way for HBR to communicate with its target
audience. It increases brand recognition, and
develop a following through a channel that
varies from their usual work (e.g. podcast
versus HBR article) for audience members.
15. 5. Example of Video Content
Marketing
Many of the video content for Dollar
Shave Club has gone viral. On-brand,
funny, and fun are their marketing
activities. In reality, on YouTube, one
of their videos has over 26 million
views. Dollar Shave Club has
experienced impressive growth and
brand awareness by creating a name
for themselves through online video
content.
16. 6. Example of Paid Ad Content
Marketing
Revolve, an apparel and accessories
company uses social media
advertisements. These ads are paid and
promoted to reach their target audience
when checking their news feeds. Some
of their goods are included in the content
ads as well as information about their
free shipping and return policies to push
(and eventually transform them into
paying customers) target audience
members to their site.
17. Conclusion
You can hit your target audience and
increase conversions with powerful
content marketing. To increase sales,
increase your brand image and
reputation, and establish relationships
with your prospects and consumers,
there are many ways to market
content. And don’t forget to use any
piece of content you produce to
extract more value.
