1. Convert prospects into customers and customers into evangelists. Dirk Shaw Digital experiences that create brand advocates
2. Dave Balter, CEO bzzagent http://www.flickr.com/photos/61172365@N00/64059767/ “ Companies that guide or inspire word of mouth by empowering consumers, respecting their opinions, thanking them for sharing their input, and making changes based on consumer counsel ... in those cases, word of mouth marketing is successful all the time, every day. “
12. Give them a reason to talk Credit : http://www.dangerouslyawesome.com/wp-content/uploads/2007/04/purplecow.jpg
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Notas do Editor
Thanks for taking time to come by and learn about creating brand advocates thru digital experiences.. I am Dirk shaw, community/social media manager at vignette. A software company that builds tools for personalizing & managing web content and engaging users with social media & video. discussion will cover : Describe the challenges that face marketers in a world where the customer lifecycle is not longer linear Present tools and tactics that address the challenges of connecting with the connected -