SlideShare uma empresa Scribd logo
1 de 29
Why understand TA?
Why understand TA?
   People are OK as long as each person has validity, importance and
    equality of respect.

   Everyone (with only few exceptions) has full adult capability to think.

   People decide their story and destiny.

   The aims of TA is problem solving as opposed to avoidance or
    passivity and learning to make the right choices.

   The ultimate objective of TA is „You are OK, I am OK‟.

   Mastering TA empowers you with Tactful Awareness!
TA
   Is a model for explaining why and how:
      People think like they do
      People act like they do
      People interact and communicate with others like they do


   TA published works can be found in the following books:
      Games People Play (Dr. Eric Berne)
      I’m OK - - You’re OK (Dr. Tom Harris)
      Born to Win (Dr. Dorothy Jongeward)
Most Successful People . . .
   Are psychologists first, being students of „people‟, sensitive to
    feelings and emotions, not anxious to rush into engagements until
    they know the kind of person they are dealing with.

   Understand people:
      Because they are different. What appeals to one person may
       not work with another.
      They must buy into you before what you propose.


   Are excellent communicators
      Emphasis is on the „body language‟ and not the literature!!
TA
   Has 4 life positions:
      I‟m OK; you‟re OK
      I‟m not OK; you‟re OK
      I‟m OK; you‟re not OK
      I‟m not OK; you‟re not OK


   Individuals need to feel
    adequate (satisfied)
TA
   Is based on:
      Ego Drive


   Distinct Ego states
     1) Adult
     2) Parent
     3) Child
Adult Ego State
   Relating as equals
       Reasons dominating Emotions


   Decisions made on
       Logic
       Computations
       Probabilities
       etc.,.
Parent Ego State
   Telling others „WHAT‟ or „HOW‟ to do.

       Caring
       Shouldering Responsibility
       Working to Succeed
       Anger
       Fault Finding
       Etc

    are all found within the Parent Ego state.
Parent Ego State
   Nurturing Parent
       Sympathetic, caring views.

            Eg: Let me show you …………………


   Critical Parent
       Fault finding, judgmental, conflicting views.

            Eg: Questioning, Comparing, Know it all, Do as I say approaches.
Child Ego State
   Being submissive, throwing temper tantrums and flaunting
    authority.
       Distractible
       Fun
       Shy responsibility
       Taking/following instructions
       Curiosity
       Explore
       Child-like examples
        Impulsive            Happy              Curious
        Self-centered        Pleasure seeking   Eager to please
        Angry                Rebellious
        Fearful
Child Ego State
   Natural
       Pleasure seeking, Happy State


   Adaptive
       Taking/Follow instructions, Good desciple


   Rebellious
       Curiosity, Break away from norm, Creative
Ego Portraits
   People have favorite, preferred ego state, depicted by
    larger circle in a diagram

        Parent              Adult                Child

                               P                   P
          P

                                                   A
                              A
           A

                                                   C
                               C
           C
Human Interaction Analysis
   A transaction = any interaction or communication between 2
    people

   People send and receive messages out of and into their different
    ego states

   How people say something (what others hear?) just as important
    as what is said

    Types of communication, interactions
    1) Complementary
    2) Crossed
    3) Ulterior
What Does That Mean?

   This morning, Ram said to Sita, “Why don‟t I take you to
    dinner tonight?” To explain what Ram meant, likely
    depended on how he asked the question.
Intonations: It‟s the Way You Say It!
Placement of the emphasis                 What it means


Why don‟t I take you to dinner tonight?   I was going to take someone else.
Why don‟t I take you to dinner tonight?   Instead of the guy you were going with.
Why don’t I take you to dinner tonight?   I‟m trying to find a reason why I
                                              shouldn‟t take you.


Why don‟t I take you to dinner tonight?   Do you have a problem with me?
Why don‟t I take you to dinner tonight?   Instead of going on your own.
Why don‟t I take you to dinner tonight?   Instead of lunch tomorrow.
Why don‟t I take you to dinner tonight?   Not tomorrow night.
Types of transaction
      Complementary

      Crossed
Complementary „Transactions‟
   Interactions, responses, actions regarded as appropriate and
    expected from another person.

   Parallel communication arrows, communication continues.
    Example 1:          # How much time do you have?
                        # I‟ve got 10 mins.
     P           P

     A           A

     C           C
Complementary „Transactions‟
Example 2:

   Single response


                      # You‟re late again!
     P          P
                      # I‟m sorry. It won‟t happen again.
     A          A


     C          C
Crossed „Transactions‟ cont‟d
   Interactions, responses, actions NOT regarded as appropriate or
    expected from another person.
   Crossed communication arrows, communication breakdown.

Example 3:      # You‟re late again!
                # Yeah. I know. I had a flat tyre.


                         P                   P


                         A                   A


                         C                   C
Crossed „Transactions‟
Example 4:   # What time is it now?
             # There‟s a clock on the wall, why don‟t you
               figure it out yourself?




                       P             P


                       A             A


                       C             C
Implications of TA
   Develop strategies based on Ego situations

   Try for the „Best‟ communication exchange
      Responding in „complementary‟ manner
      Most effective decisions are always in adult to adult transaction


   Strokes or positive interactions are extremely important
      Greet with a smile (first interaction)
      Touch (handshake, pat on back)
      Give compliments whenever possible!
      Listen more than talk!
Become a „Response Able‟ Person
    Recognize you cannot control others behavior. But you can affect
     their behavior by the way you respond to them

     Remember you control your own behavior and thoughts.
    1)   Keep things in perspective
          Don‟t sweat small stuff
          Give it test of time
          Ask if it‟s happened before
          Distinguish what can be changed from what can‟t
          Focus on haves vs. have nots (only 10% of people in the
           world know what want)

    2)    Have realistic expectations
           Life is not fair or perfect
           Bad (good) things happen, usually don‟t last forever
           Things don‟t always go according to plan
           People don‟t always act as you‟d like (remember ego state
            explanations)
TA on Mind & Emotions


       Happiness,               Optimism ,
                    State of
        Sadness                 Pessimism
                     Mind
                     Internal
                     Energy




  Excitement,       Emotions         Pleasure,
    Anxiety          External          Grief
                     Energy
TA Provides for Inter-dependence
                                                  C
                                         Fear
                                                  P
              Inter-
           dependence
                          People            A             A

                                                Respect

        Work
                                           Quality
    streamlined
                    Process    Product
TA Helps to Build Emotional Intelligence

             95% of
             normal
          humans have
          scores of 70 -                      Work Life
               135              IQ            Balance




      Response             EQ
       Ability                            2    Knowledge
                                     QI
Use TA to Deal with Difficult Customers

   Keep „adult‟ ego state in control of yourself.
   Don‟t get defensive, argumentative, emotional.
   Don‟t take it personal. (Most problems comes from this!)
   Move cautiously, stay cool, remember complementary
    transactions and strokes.
   Do not need to take continued abuse. (TA does not
    mean take abuse!!!!)
   If handled well (e.g. did not embarrass customer, allow
    them to take something out on you), can turn out to be
    positive later.
TA Sales Quotes:

   When a relationship is right, details are
    negotiable

   When tension is high, details become
    obstacles.
TA Sales Rules:

   Rule #1:
    The customer is never wrong.

   Rule #2:
    If the customer is wrong, read rule #1.
Why understand ta updated v1.2

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Transactional analysis 1
Transactional analysis 1Transactional analysis 1
Transactional analysis 1
 
Stroke economy - Transactional Analysis
Stroke economy - Transactional AnalysisStroke economy - Transactional Analysis
Stroke economy - Transactional Analysis
 
Transational Analysis, Scope,Types,Applications, limitations and criticism, U...
Transational Analysis, Scope,Types,Applications, limitations and criticism, U...Transational Analysis, Scope,Types,Applications, limitations and criticism, U...
Transational Analysis, Scope,Types,Applications, limitations and criticism, U...
 
Life position
Life positionLife position
Life position
 
Transactional Analysis - Strokes
Transactional Analysis - StrokesTransactional Analysis - Strokes
Transactional Analysis - Strokes
 
Transactional Analysis by Dr. Eric Berne
Transactional Analysis by Dr. Eric BerneTransactional Analysis by Dr. Eric Berne
Transactional Analysis by Dr. Eric Berne
 
Transactional Analysis
Transactional AnalysisTransactional Analysis
Transactional Analysis
 
Equity theory of motivation
Equity theory of motivationEquity theory of motivation
Equity theory of motivation
 
Personality and values
Personality and valuesPersonality and values
Personality and values
 
Psychological Games People Play - Transactional Analysis
Psychological Games People Play - Transactional AnalysisPsychological Games People Play - Transactional Analysis
Psychological Games People Play - Transactional Analysis
 
Game analysis - Transactional Analysis
Game analysis - Transactional AnalysisGame analysis - Transactional Analysis
Game analysis - Transactional Analysis
 
Transactional analysis
Transactional analysisTransactional analysis
Transactional analysis
 
Child adult parent ego state
Child adult parent ego stateChild adult parent ego state
Child adult parent ego state
 
Transactional Analysis PPT - OB - Shimna
Transactional Analysis PPT - OB - ShimnaTransactional Analysis PPT - OB - Shimna
Transactional Analysis PPT - OB - Shimna
 
Myers Briggs type Indicator (MBTI)
Myers Briggs type Indicator (MBTI) Myers Briggs type Indicator (MBTI)
Myers Briggs type Indicator (MBTI)
 
TRANSACTIONAL ANALYSIS
TRANSACTIONAL ANALYSISTRANSACTIONAL ANALYSIS
TRANSACTIONAL ANALYSIS
 
Transactional analysis
Transactional analysisTransactional analysis
Transactional analysis
 
Life position - Transactional Analysis
Life position - Transactional AnalysisLife position - Transactional Analysis
Life position - Transactional Analysis
 
emotional intelligence
emotional intelligenceemotional intelligence
emotional intelligence
 
Jung theory of personality in Psychology
Jung theory of personality in PsychologyJung theory of personality in Psychology
Jung theory of personality in Psychology
 

Semelhante a Why understand ta updated v1.2

A presentation on Transactional Analysis
A presentation on Transactional AnalysisA presentation on Transactional Analysis
A presentation on Transactional Analysis
Dibyendu Sarkar, IAS
 
8.P-941 ppt Transactional Analysis.pptx
8.P-941 ppt Transactional Analysis.pptx8.P-941 ppt Transactional Analysis.pptx
8.P-941 ppt Transactional Analysis.pptx
Assa Deepts
 
Interpersonal & Group Behaviour
Interpersonal & Group BehaviourInterpersonal & Group Behaviour
Interpersonal & Group Behaviour
Rajiv Bajaj
 
Interpersonal skills
Interpersonal skillsInterpersonal skills
Interpersonal skills
Giri Sri
 

Semelhante a Why understand ta updated v1.2 (20)

Unit vi transactional analysis
Unit vi   transactional analysisUnit vi   transactional analysis
Unit vi transactional analysis
 
Teacher student interaction ta approach new
Teacher student interaction ta approach newTeacher student interaction ta approach new
Teacher student interaction ta approach new
 
Transactional analysis
Transactional analysisTransactional analysis
Transactional analysis
 
A presentation on Transactional Analysis
A presentation on Transactional AnalysisA presentation on Transactional Analysis
A presentation on Transactional Analysis
 
Interpersonal skills
Interpersonal skillsInterpersonal skills
Interpersonal skills
 
8.P-941 ppt Transactional Analysis.pptx
8.P-941 ppt Transactional Analysis.pptx8.P-941 ppt Transactional Analysis.pptx
8.P-941 ppt Transactional Analysis.pptx
 
Interpersonal & Group Behaviour
Interpersonal & Group BehaviourInterpersonal & Group Behaviour
Interpersonal & Group Behaviour
 
Anger management
Anger managementAnger management
Anger management
 
Ei attorney general texas
Ei attorney general texasEi attorney general texas
Ei attorney general texas
 
Transactional analysis
Transactional analysisTransactional analysis
Transactional analysis
 
WS5 TA
WS5 TAWS5 TA
WS5 TA
 
"The Secret" Vision Board
"The Secret" Vision Board"The Secret" Vision Board
"The Secret" Vision Board
 
Barriers to communication
Barriers to communicationBarriers to communication
Barriers to communication
 
Q guide emotional intelligence aw
Q guide emotional intelligence awQ guide emotional intelligence aw
Q guide emotional intelligence aw
 
HOWTO Empathy
HOWTO EmpathyHOWTO Empathy
HOWTO Empathy
 
Dealing with Difficult People
Dealing with Difficult PeopleDealing with Difficult People
Dealing with Difficult People
 
Transactional analysis
Transactional analysisTransactional analysis
Transactional analysis
 
Transaction analysis
Transaction analysisTransaction analysis
Transaction analysis
 
Week 2 Developing the Whole Person.ppt
Week 2 Developing the Whole Person.pptWeek 2 Developing the Whole Person.ppt
Week 2 Developing the Whole Person.ppt
 
Interpersonal skills
Interpersonal skillsInterpersonal skills
Interpersonal skills
 

Último

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Último (20)

UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 

Why understand ta updated v1.2

  • 2. Why understand TA?  People are OK as long as each person has validity, importance and equality of respect.  Everyone (with only few exceptions) has full adult capability to think.  People decide their story and destiny.  The aims of TA is problem solving as opposed to avoidance or passivity and learning to make the right choices.  The ultimate objective of TA is „You are OK, I am OK‟.  Mastering TA empowers you with Tactful Awareness!
  • 3. TA  Is a model for explaining why and how:  People think like they do  People act like they do  People interact and communicate with others like they do  TA published works can be found in the following books:  Games People Play (Dr. Eric Berne)  I’m OK - - You’re OK (Dr. Tom Harris)  Born to Win (Dr. Dorothy Jongeward)
  • 4. Most Successful People . . .  Are psychologists first, being students of „people‟, sensitive to feelings and emotions, not anxious to rush into engagements until they know the kind of person they are dealing with.  Understand people:  Because they are different. What appeals to one person may not work with another.  They must buy into you before what you propose.  Are excellent communicators  Emphasis is on the „body language‟ and not the literature!!
  • 5. TA  Has 4 life positions:  I‟m OK; you‟re OK  I‟m not OK; you‟re OK  I‟m OK; you‟re not OK  I‟m not OK; you‟re not OK  Individuals need to feel adequate (satisfied)
  • 6. TA  Is based on:  Ego Drive  Distinct Ego states 1) Adult 2) Parent 3) Child
  • 7. Adult Ego State  Relating as equals  Reasons dominating Emotions  Decisions made on  Logic  Computations  Probabilities  etc.,.
  • 8. Parent Ego State  Telling others „WHAT‟ or „HOW‟ to do.  Caring  Shouldering Responsibility  Working to Succeed  Anger  Fault Finding  Etc are all found within the Parent Ego state.
  • 9. Parent Ego State  Nurturing Parent  Sympathetic, caring views.  Eg: Let me show you …………………  Critical Parent  Fault finding, judgmental, conflicting views.  Eg: Questioning, Comparing, Know it all, Do as I say approaches.
  • 10. Child Ego State  Being submissive, throwing temper tantrums and flaunting authority.  Distractible  Fun  Shy responsibility  Taking/following instructions  Curiosity  Explore  Child-like examples Impulsive Happy Curious Self-centered Pleasure seeking Eager to please Angry Rebellious Fearful
  • 11. Child Ego State  Natural  Pleasure seeking, Happy State  Adaptive  Taking/Follow instructions, Good desciple  Rebellious  Curiosity, Break away from norm, Creative
  • 12. Ego Portraits  People have favorite, preferred ego state, depicted by larger circle in a diagram Parent Adult Child P P P A A A C C C
  • 13. Human Interaction Analysis  A transaction = any interaction or communication between 2 people  People send and receive messages out of and into their different ego states  How people say something (what others hear?) just as important as what is said  Types of communication, interactions 1) Complementary 2) Crossed 3) Ulterior
  • 14. What Does That Mean?  This morning, Ram said to Sita, “Why don‟t I take you to dinner tonight?” To explain what Ram meant, likely depended on how he asked the question.
  • 15. Intonations: It‟s the Way You Say It! Placement of the emphasis What it means Why don‟t I take you to dinner tonight? I was going to take someone else. Why don‟t I take you to dinner tonight? Instead of the guy you were going with. Why don’t I take you to dinner tonight? I‟m trying to find a reason why I shouldn‟t take you. Why don‟t I take you to dinner tonight? Do you have a problem with me? Why don‟t I take you to dinner tonight? Instead of going on your own. Why don‟t I take you to dinner tonight? Instead of lunch tomorrow. Why don‟t I take you to dinner tonight? Not tomorrow night.
  • 16. Types of transaction  Complementary  Crossed
  • 17. Complementary „Transactions‟  Interactions, responses, actions regarded as appropriate and expected from another person.  Parallel communication arrows, communication continues. Example 1: # How much time do you have? # I‟ve got 10 mins. P P A A C C
  • 18. Complementary „Transactions‟ Example 2:  Single response # You‟re late again! P P # I‟m sorry. It won‟t happen again. A A C C
  • 19. Crossed „Transactions‟ cont‟d  Interactions, responses, actions NOT regarded as appropriate or expected from another person.  Crossed communication arrows, communication breakdown. Example 3: # You‟re late again! # Yeah. I know. I had a flat tyre. P P A A C C
  • 20. Crossed „Transactions‟ Example 4: # What time is it now? # There‟s a clock on the wall, why don‟t you figure it out yourself? P P A A C C
  • 21. Implications of TA  Develop strategies based on Ego situations  Try for the „Best‟ communication exchange  Responding in „complementary‟ manner  Most effective decisions are always in adult to adult transaction  Strokes or positive interactions are extremely important  Greet with a smile (first interaction)  Touch (handshake, pat on back)  Give compliments whenever possible!  Listen more than talk!
  • 22. Become a „Response Able‟ Person  Recognize you cannot control others behavior. But you can affect their behavior by the way you respond to them  Remember you control your own behavior and thoughts. 1) Keep things in perspective  Don‟t sweat small stuff  Give it test of time  Ask if it‟s happened before  Distinguish what can be changed from what can‟t  Focus on haves vs. have nots (only 10% of people in the world know what want) 2) Have realistic expectations  Life is not fair or perfect  Bad (good) things happen, usually don‟t last forever  Things don‟t always go according to plan  People don‟t always act as you‟d like (remember ego state explanations)
  • 23. TA on Mind & Emotions Happiness, Optimism , State of Sadness Pessimism Mind Internal Energy Excitement, Emotions Pleasure, Anxiety External Grief Energy
  • 24. TA Provides for Inter-dependence C Fear P Inter- dependence People A A Respect Work Quality streamlined Process Product
  • 25. TA Helps to Build Emotional Intelligence 95% of normal humans have scores of 70 - Work Life 135 IQ Balance Response EQ Ability 2 Knowledge QI
  • 26. Use TA to Deal with Difficult Customers  Keep „adult‟ ego state in control of yourself.  Don‟t get defensive, argumentative, emotional.  Don‟t take it personal. (Most problems comes from this!)  Move cautiously, stay cool, remember complementary transactions and strokes.  Do not need to take continued abuse. (TA does not mean take abuse!!!!)  If handled well (e.g. did not embarrass customer, allow them to take something out on you), can turn out to be positive later.
  • 27. TA Sales Quotes:  When a relationship is right, details are negotiable  When tension is high, details become obstacles.
  • 28. TA Sales Rules:  Rule #1: The customer is never wrong.  Rule #2: If the customer is wrong, read rule #1.