7. THE DOMESTIC ABUSE PROBLEM
4,774,000
3
female victims yearly
women killed daily
38,028,000 total female victims
American Psychological Association
No friction-free, safe way for women to alert their
friends and family in their own way.
9. FEATURE IMPACT
Works with screen off —— No barriers to reporting
Disguised as to-do list —— Secrecy reduces risk
No traces left behind —— Privacy encourages action
Customizable messages —— Give user control over words
Intervention tips & support —— Increase awareness of abuse +
education
Scalable infrastructure —— Help women globally