A presentation I gave for the Institute of Communications at the University of Leeds about our development of social media at Leeds and York Partnership NHS Foundation Trust in October 2012

2.  BFB likes (18% > 2 months)
 Twitter followers (12% > 2 months)
 #livetweeting - Board of Directors

3.  Blogger
 Google friend connect
 Internal email
 Monthly stakeholder email

5. Being creative

6.  Campaigning with social media

7. www.getmecampaign.co.uk

8.  Keeping well in Leeds

9.  Engaging with feedback from people using
our services

10.  Socialmedia developing in clinical
services

12.  Staff guidance & resources
 Comms team working instructions
 Principles (e.g. responsive)
 Finding our voice
 Monthly media reports to BoD
 Klout – 55
 Website hits – 23/24,000 per month
 Media mentions – Red/amber/green
 Intuition…

13.  Review communications strategy
 Purpose & metrics & ROI
 Measure engagement/interaction
 Measure reach
 Measure share of voice - compare
 Matching capacity within the team
 Build capacity - BoD & professionals
 Digital tools in care pathways

14. Thank you
@VictoriaBetton
Special thanks to @AJSofNHS