Social Media Ninja Training

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Victor Hernandez

Social Media workshop for CJF Fellows, March 2012

Tecnologia Notícias e política

mobile

journalist

technologist

convergence

social media

mobile

journalist

technologist

convergence

social media

mobile

gummy
journalist
worms

technologist

convergence

Know what you’re doing...

Be responsible. Use good judgment.

Know what you’re doing...

Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.

Know what you’re doing...

Be responsible. Use good judgment.
Don’t share opinions or inappropriate comments.
Know what is being said is public + forever.

• Newsgathering - breaking news!
• Knowledge net work

• Newsgathering - breaking news!
• Knowledge net work
• Engage audiences/crowdsource

• Newsgathering - breaking news!
• Knowledge net work
• Engage audiences/crowdsource
• Share stories/proud moments

pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

13% (U.S)

pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

13% (U.S)

350B
per day

pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

350B
per day

pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

21
languages

350B
per day

pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

21
languages

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

The few,
the loud

21
languages

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

The few, African-
Americans &
the loud Latinos

21
languages

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

The few, African-
Americans &
the loud Latinos

21
languages
25-34
yrs

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

The few, African-
Americans &
the loud Latinos

21
languages
25-34
yrs

location-
enabled

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

more read,
versed
13% (U.S)

The few, African-
Americans &
the loud Latinos

21
languages
25-34
yrs
mobile
location-
enabled

350B
per day

Japan
pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

hashtag @ reply

@ reply

hashtag

vanity url

#Hashtags -
easy way to categorize,
search on social web

1. Twitter Search

2. Adv. Twitter Search

1. Twitter Search

2. Adv. Twitter Search

3. Dashboards

1. Twitter Search

2. Adv. Twitter Search

3. Dashboards

4. Archive Search (Topsy)

Dashboards

•TweetDeck
•Hootsuite
•Seesmic
•Bottlenose
•Spredfast

Let’s Connect!

about.me/victorhernandez

@vhernandezcnn

victor.hernandez@turner.com

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Social Media Ninja Training

1. Becoming a Social Media Ninja

3. Welcome, CJF Fellows!

4. Victor Hernandez

6. journalist

7. journalist technologist

8. mobile journalist technologist

9. mobile journalist technologist convergence

10. social media mobile journalist technologist convergence

11. social media mobile gummy journalist worms technologist convergence

12. social media mobile gummy journalist worms technologist convergence

13.

14.

15. Know the rules of the road!

16. Know what you’re doing...

17. Know what you’re doing... Be responsible. Use good judgment.

18. Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments.

19. Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever.

20. Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever. Have a purpose. What is my intent?

21. Know what you’re doing... Be responsible. Use good judgment. Don’t share opinions or inappropriate comments. Know what is being said is public + forever. Have a purpose. What is my intent? Review company social media policies.

22.

23.

24.

25.

26. The keys to using for Journalism

27.

28. • Newsgathering - breaking news!

29. • Newsgathering - breaking news! • Knowledge net work

30. • Newsgathering - breaking news! • Knowledge net work • Engage audiences/crowdsource

31. • Newsgathering - breaking news! • Knowledge net work • Engage audiences/crowdsource • Share stories/proud moments

32. 2008

33.

34. training listening stations

35. pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

36. 13% (U.S) pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

37. 13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

38. more read, versed 13% (U.S) 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

39. more read, versed 13% (U.S) 21 languages 350B per day pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

40. more read, versed 13% (U.S) 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

41. more read, versed 13% (U.S) The few, the loud 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

42. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

43. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

44. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

45. more read, versed 13% (U.S) The few, African- Americans & the loud Latinos 21 languages 25-34 yrs mobile location- enabled 350B per day Japan pewinternet.org/Reports/2011/Twitter-Update-2011.aspx

46. 101

47. What makes a good Tweet?

48.

49. hashtag hashtag

50. hashtag @ reply @ reply hashtag

51. hashtag @ reply @ reply hashtag vanity url

52. #Hashtags -

53. #Hashtags - easy way to categorize, search on social web

54. Tapping into the conversations

55. Tapping into the conversations

56. What the Trend?

57.