7. USER
TRENDS,
EXPLOSIVE
GROWTH
“ATOMIC
NEWS
STORIES”
EVERYBODY
HAS
A
STORY
TO
TELL...
THE
OTHER
5
BILLION
-‐
MOBILE
ONLY
BARRIERS
TO
CREATION/CONSUMPTION
MOBILE
NINJA-‐FYING
YOUR
REPORTING
@fmrussell @rpicht
@digidave
@marklittlenews
@journerdism
@meograph
@multimediarice @juddslivka
Tuesday, April 1, 14
8. MOBILE
DIY
TOOLS
+
RESOURCES
mike w.
MOBILE
INFOGRAPHICS
MADE
EASIER
@trinachi
STORIFY’S
NEW
TWITTER
CARDS
@xdamman
CONTENT
SERVICES
GALORE!
@kimgarretson
‘MOBILELISTIC’
-‐
ALL
THINGS
MOBILE
@timvarner
IDEA-‐BUILD-‐PRODUCT-‐MEASURE-‐
DATA-‐LEARN-‐RE-‐DO @slifty
Tuesday, April 1, 14
9. INFORMATION
CLEARLY
EXPRESSED
REACHING
PEOPLE
ON
ONE-‐TO-‐ONE
LEVEL
STORYTELLING
MATTERS
MOVING
TOWARDS
‘NON-‐TRADITIONAL’
2013:
YEAR
OF
MOBILE
RE-‐IMAGINED
RE-‐INVENTING
NEWS
ECONOMIES
@stenysolitude
@thetonybrown
@neilkatz
barbara m. @ernie_mourelo
@mjgay
david g.
Tuesday, April 1, 14
10. UNDERSTANDING
YOUR
EXPERIENCE
@evanslaurab
FORGET
CAVEATS,
FOCUS
ON
USER
@evanslaurab
ALGORITHMICALLY-‐DRIVEN
CONTENT
@robynpeterson
MILLENNIALS
HAVE
TAKEN
OVER
18-‐49
@lclarktv
TRANSPARENCY,
ETHICS
SOCIAL
JOURN.
@cshipley
SECOND
SCREEN
INTERACTIVITY
@staceywoelfel
Tuesday, April 1, 14
11. “A
good
decision
is
based
on
knowledge
and
not
numbers.”
Tuesday, April 1, 14
12. “A
good
decision
is
based
on
knowledge
and
not
numbers.”
-‐-‐
Plato
(early
media
consultant)
Tuesday, April 1, 14
13. SMARTPHONE
OWNERS
ARE
NOW
A
SOLID
MAJORITY
OF
U.S.
MOBILE
SUBSCRIBERS
AT
61%
http://mashable.com/2013/06/06/smartphones-61-percent/
Tuesday, April 1, 14
14. SMARTPHONE
USERS
NOW
CHECK
THEIR
DEVICES
ON
AVERAGE:
150
TIMES
PER
DAY
http://tech.firstpost.com/news-analysis/smartphone-users-check-their-phones-an-average-of-150-times-a-day-86984.html
Tuesday, April 1, 14
15. USAGE
IS
GROWING
RAPIDLY
85%
OF
SMARTPHONE
USERS
REPORTED
SECOND
SCREEN-‐
LINKED
BEHAVIOR
AT
LEAST
ONCE
A
MONTHhttps://intelligence.businessinsider.com/welcome?utm_source=House&utm_medium=Edit&utm_term=SS&utm_content=link&utm_campaign=BIIMobile+
Tuesday, April 1, 14
16. http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html
VIDEO
REMAINS
ON
TOP:
MOBILE
VIDEO
TRAFFIC
WILL
INCREASE
14-‐FOLD,
HIGHEST
GROWTH
RATE
OF
ANY
MOBILE
APPLICATION
CATEGORY
MORE
MOBILE
USERS:
BY
2018,
THERE
WILL
BE
4.9B
MOBILE
USERS,
UP
FROM
4.1B
IN
2013
MORE
MOBILE
CONNECTIONS:
BY
2018,
THERE
WILL
BE
MORE
THAN
10B
MOBILE-‐READY
DEVICES/CONNECTIONS
FASTER
MOBILE
SPEEDS:
AVERAGE
GLOBAL
MOBILE
NETWORK
SPEEDS
WILL
NEARLY
DOUBLE
FROM
1.4MBPS
IN
2013
TO
2.5
MBP
BY
2018
MORE
MOBILE
VIDEO:
BY
2018,
MOBILE
VIDEO
WILL
REPRESENT
69%
OF
GLOBAL
MOBILE
DATA
TRAFFIC,
UP
FROM
53%
IN
2013
KEY
GLOBAL
MOBILE
DATA
TRAFFIC
DRIVERS
Tuesday, April 1, 14
27. NEWSGATHERING
IMPACTS
HANDS-‐FREE
UNOBTRUSTIVE
NATURE
LIVESTREAMING
CAPABILITIES
NEWSGATHERING
IMPACTS
LANGUAGE
TRANSLATION
APPS
REMOTE
ACCESS
REAL-‐TIME
MAPPING
‘NEXT
BIG
THING?’
Tuesday, April 1, 14
28. NEWSGATHERING
IMPACTS
HANDS-‐FREE
UNOBTRUSTIVE
NATURE
LIVESTREAMING
CAPABILITIES
NEWSGATHERING
IMPACTS
LANGUAGE
TRANSLATION
APPS
REMOTE
ACCESS
REAL-‐TIME
MAPPING
IFTTT
HACKS
TO
TWEET,
TEXT
DIRECT
‘NEXT
BIG
THING?’
Tuesday, April 1, 14
29. NEWSGATHERING
IMPACTS
HANDS-‐FREE
UNOBTRUSTIVE
NATURE
LIVESTREAMING
CAPABILITIES
NEWSGATHERING
IMPACTS
LANGUAGE
TRANSLATION
APPS
REMOTE
ACCESS
REAL-‐TIME
MAPPING
IFTTT
HACKS
TO
TWEET,
TEXT
DIRECT
NEXT
GEN
IFB
FOR
ON-‐AIR
TALENT?
‘NEXT
BIG
THING?’
Tuesday, April 1, 14
35. MUST
COME
UP
WITH
DIFFERENT
BUSINESS
MODELS
THE
LONG
GAME
Tuesday, April 1, 14
36. MUST
COME
UP
WITH
DIFFERENT
BUSINESS
MODELS
TO
GET
THERE,
NEWS
ORGS
MUST
HIRE
“RESTLESS
AGENTS
OF
CHANGE”
THE
LONG
GAME
Tuesday, April 1, 14
37. MUST
COME
UP
WITH
DIFFERENT
BUSINESS
MODELS
TO
GET
THERE,
NEWS
ORGS
MUST
HIRE
“RESTLESS
AGENTS
OF
CHANGE”
NEWS
IN
THE
FUTURE
WILL
MOVE
MORE
TOWARD
APP-‐LIKE
EXPERIENCES
THE
LONG
GAME
Tuesday, April 1, 14
38. MUST
COME
UP
WITH
DIFFERENT
BUSINESS
MODELS
TO
GET
THERE,
NEWS
ORGS
MUST
HIRE
“RESTLESS
AGENTS
OF
CHANGE”
NEWS
IN
THE
FUTURE
WILL
MOVE
MORE
TOWARD
APP-‐LIKE
EXPERIENCES
WINNING
FORMULA
OF
THE
FUTURE:
FAST,
TACTILE,
ORIGINAL
CONTENT
THE
LONG
GAME
Tuesday, April 1, 14
39. YOUR MOBILE MOMENT
MOBILE
HAS
CHANGED
OUR
LIVES
IN
FUNDAMENTAL
AND
PROFOUND
WAYS
-‐-‐
IN
A
RECENT
SURVEY,
PEOPLE
SAID
THEY
CAN
GET
BY
IF
THEY
LEAVE
THEIR
WALLET/PURSE
AT
HOME,
BUT
NOT
THEIR
PHONE.
Tuesday, April 1, 14
40. YOUR MOBILE MOMENT
MOBILE
HAS
CHANGED
OUR
LIVES
IN
FUNDAMENTAL
AND
PROFOUND
WAYS
-‐-‐
MOBILE
CAN...
IN
A
RECENT
SURVEY,
PEOPLE
SAID
THEY
CAN
GET
BY
IF
THEY
LEAVE
THEIR
WALLET/PURSE
AT
HOME,
BUT
NOT
THEIR
PHONE.
Tuesday, April 1, 14
41. YOUR MOBILE MOMENT
MOBILE
HAS
CHANGED
OUR
LIVES
IN
FUNDAMENTAL
AND
PROFOUND
WAYS
-‐-‐
-‐
SAVE
THE
DAY
-‐
SAVE
YOU
MONEY
-‐
SAVE
YOUR
LIFE
-‐
START
A
RELATIONSHIP
MOBILE
CAN...
IN
A
RECENT
SURVEY,
PEOPLE
SAID
THEY
CAN
GET
BY
IF
THEY
LEAVE
THEIR
WALLET/PURSE
AT
HOME,
BUT
NOT
THEIR
PHONE.
Tuesday, April 1, 14
42. YOUR MOBILE MOMENT
MOBILE
HAS
CHANGED
OUR
LIVES
IN
FUNDAMENTAL
AND
PROFOUND
WAYS
-‐-‐
-‐
SAVE
THE
DAY
-‐
SAVE
YOU
MONEY
-‐
SAVE
YOUR
LIFE
-‐
START
A
RELATIONSHIP
WHAT IS YOUR MOBILE MOMENT?
MOBILE
CAN...
IN
A
RECENT
SURVEY,
PEOPLE
SAID
THEY
CAN
GET
BY
IF
THEY
LEAVE
THEIR
WALLET/PURSE
AT
HOME,
BUT
NOT
THEIR
PHONE.
Tuesday, April 1, 14