The long list of factors contributing to the current pace of disruptive change across the news industry continues to evolve at an unprecedented rate. Now is the time for journalists and news organizations to start thinking not only about how can they program to the devices that exist today, but how to best to prepare themselves for three to five years down the road. News Innovation Strategist Victor Hernandez promises to stubbornly put down his smartphone for a short while in order to pick up the crystal ball and lend some thoughtful anticipation to where the hockey puck is headed.

1. RAPIDLY CHANGING
NEWS-MEDIA
LANDSCAPE5
predictions
on
where
the
hockey
puck
is
headed
Journ
Camp
Victor
Hernandez
Feb
2015

2. FIRST
OF
ALL,
SOME
CONTEXT
“HELLO”
NEWS
INNOVATION
NERD
CNN
|
NEWSGATHERING
&
EDITORIAL
TECH
+
STORYTELLING
STRATEGIES
@TOTHEVICTOR

3. WELCOME.
LET’S BEGIN WITH AN EXERCISE.

4. A
good
hockey
player
plays
where
the
puck
is.
A
great
hockey
player
plays
where
the
puck
is
going
to
be.
“

5. 2003
Friendster
Launches
Database
Journalism
iPhone
Launches
Wikileaks
Digital
Journalism
Oculus Rift
NYT Innovation
Report Leaks
2015 2027
Newsroom
Decentralization
Wearables
for BBC
Virtual
Reality
Auto
Translation
Robot
Journalists
Driverless
Cars
End of the IOS
Man on Mars
FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION
Source:
BBC
News
Labs
-­‐
January
2015

6. LET’S LACE ‘EM UP...

7. RATE OF DISRUPTION.
UNPRECEDENTED.

8. GRIM OUTLOOK ?
http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/
Occupational
Outlook
Handbook,
10-­‐year
outlook
from
U.S.
Labor
Dept.
Personal
care
aides,
Home
health
aides,
Occupational
therapy
assistants
-­‐
among
fastest-­‐growing
Reporter
and
correspondent
jobs
expected
to
contract
nearly
14%
“Declining
advertising
revenue
in
radio,
newspapers,
and
television
will
negatively
impact
employment
growth”

9. DUCK & COVER
OR
EMBRACE CHANGE

10. **NEWS INNOVATION**
**BOLD IDEAS**
**ENTREPRENEURSHIP**

11. NEW DEVICES.
NEW PLATFORMS.
SPURRING
NEW WAYS OF
CONSUMPTION.

12. DELIVERY MODELS
HAVE CHANGED OVER
LAST DECADE

13. NO LONGER
BEING
TREATED
SEPARATELY

14. BROKEN. TOO LINEAR. INTERACTIVITY LIMITED.
PROCESS-ORIENTED.
STORYTELLING = TOO PREDICTABLE.

15. REAL-TIME WEB HAS
CHANGED EVERYTHING

16. BROADCASTING FROM FIELD MOBILE REPORTING
SOCIAL MEDIA USER-GENERATED CONTENT

17. 5 INDUSTRY
TRENDS THAT
ARE WORTH....
SKATING TOWARD

18. MULTI-SCREEN TO
MERGED-
EXPERIENCES SCREEN INTERACTIONS
EDUCATION OF AUDIENCE TRENDS
INTEGRATING EXPERIENCES

19. DESIGNING FOR
CONTEXT: THE
MULTI-SCREEN
EXPERIENCE

21. “A
good
decision
is
based
on
knowledge
and
not
numbers.”
-­‐-­‐
Plato
(early
media
consultant)

22. https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg

23. `
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE
TWO IN FIVE OWNS A TABLET
NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN
CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN
WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB

24. WHAT IS ‘RIGHT’
AMOUNT OF VIDEO?

25. TV vs. DESKTOP vs. MOBILE
3:00 1:30 :30

26. WEARABLE
TECH

27. *NEWSGATHERING/PUBLISHING IMPACTS
*MULTI-SCREEN - CONNECTED WORLD
*$70B INDUSTRY BY 2025
http://finance.yahoo.com/news/research-­‐markets-­‐analysis-­‐20-­‐billion-­‐102700946.html

28. DRONE JOURNALISM

29. *Evolving legal restrictions
*Difficult to operate, maintain
*Heavy time + cost investment
*Ethical dilemmas
*Tremendous opportunities

30. CONTENT
CURATION

31. *DROWNING IN UNFILTERED INFORMATION
*TWEETS, PINS, EMAIL, STREAMING, ETC.
*NOISE TO SIGNAL RATIO IS CRIPPLING
*CURATORS - RISE, INFLUENCE, LEAD
*ENGRAINED IN ROLES... CENTRALIZED
*GROWTH OF DEVICES, CONNECTIVITY
*MARKETING, CAMPAIGNS, COMMS

32. ENTREPRENEURSHIP

33. *CLOSELY SURVEY MEDIA LANDCAPE
*IDENTIFY PRODUCT/SERVICE. DELIVER.
*QUICK IMPRESSION, HOLD AN AUDIENCE
*CONVEY COMPELLING MESSAGE
*BUSINESS ACUMEN, FINANCIAL PIC
*INVEST IN YOUR IDEAS, VISION, SELF

35. LONG ROAD AHEAD
MUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT
NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES

36. THANKS
MUCH!
tothevictor.hernandez@gmail.com
404-­‐667-­‐4087
@ToTheVictor
linkedin.com/in/victorhernandez34