More than ever, media outlets are undergoing restructuring and staffing changes. To be successful in today's communication landscape, you must have a strong brand. This session will give you the knowledge and tools you need to brand yourself, whether you are a broadcast, print, online or freelance media professional. You'll be more able to find new assignments, jobs, contacts and resources to keep you happy and fed as a professional journalist. Included in this presentation are interviews and data from a variety of journalists who have successfully rebranded themselves and found new success.