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BY : VICTOR-RICARDO DOS SANTOS SOARES
1) In what ways does your media product use, develop or
challenge forms and conventions of real media products?

 The conventions of a media product



                                                Having a bold red and
 Eye contact with the                           black masthead.
 artist makes it seem as if
 he is looking directly at                      The chosen background
 you.                                           colour makes the artist
                                                stand out more when
 The name of the                                looking at the magazine
 main artist has the
 biggest font and is                            The main image in the front
 in red to stand out                            cover is only of the artists top
 from the rest.                                 half of his body .

                                                Having the main image
 This cover of VIBE                             in front of the masthead
 doesn’t have a barcode.                        and all the other titles
                                                means that the
                                                magazine will mostly be
                                                about that artist.
There is a little similarity
 between my masthead and
 VIBE’s one both being red and
 black.
Having the artists arm in           The eye contact gets the reader
that position makes the             to think that the artist is only
reader follow the direction         focusing on you and nobody
of the arm and read what            else.
ever is below the arm, in
this case it will be the main
headlines.                           The chosen background color
                                     makes the artist stand out
                                     more and makes him more
The main headline is in red
                                     noticeable.
and has the biggest font to
stand out from the rest
                                     In compression to VIBE
                                     my magazine but other
                                     titles on top of the main
                                     image to show that my
                                     artist is not the only
                                     artist spoken about.
Compared to the real magazine
my front cover has a barcode at
the front and the VIBE
                                  This tells us what else
magazine doesn’t.
                                  could be found in the
                                  magazine.
On the slides above I have
identified the forms of convection,
now I will be writing about how my
magazines challenges the real
magazine.


With my magazine the way it challenges theses form of convections is by trying to improve them or to be
done a little bit differently. For starters the use of a barcode in the front cover to indicate it is a UK based
magazine. Having my artist do a hand gesture to get the reader to follow the arm on to the main headline
which is in big red writing to show it’s the main headline. Also I chose to be different on the way the
picture was taken, for example the main magazine only had the top half of the artist whereas I chose to
add a little bit of my artists bottom half to make differ my magazine from everybody else's.
Companies Logo




     Main image   Articles laid out with
                  page numbers and
                  information about
                  them.
My logo




       Main article
I deceived to put in a
image that corresponds
in with my main article




    All of my magazines
    features are written
    there.                        Pull Quotes
                           I used pull quotes
                           beneath the image to
                           make the reader want to
                           read that article
Drop Cap
Articles usually feature a
drop cap when the first
letter is bigger than the
others


                             This is the
                             main image




   In this issue of
   Vibe there are
   quite a few
   columns


                             The footer is
                             always located at
                             the bottom of the
                             page.
My headline was printed with a much
                         bigger font then the rest of the text to   This is the stand first that tells us a little
                         catch the readers attention                more about the artist.



Main images,
I used them as the
background so I
could write on top of
them, this was done
because I wanted my
magazine to stand
out from every other
magazine we know
of.



With my text I
decided to write
in white because
it is a colour that
goes well with my
background                                                                                                           I also added an
image .                                                                                                              extra image to
                                                                                                                     show my artists
                                                                                                                     graffiti work



                      The footer is always at the bottom
                      of the page
2)How does your media product represent particular social
groups?
   My magazine will be targeting both male and the female audience aged between 16 – 25. This is a
    suitable age because the magazine is aimed for teenagers and young adults. It is also aimed at an
    audience of a social occupational class between C1-E
   Not only music will be featured in my magazine but also dance, art and cloths will be part of the
    magazine. With art it shall include graffiti from my artist, dance will include break dancing and
    music will include hip – hop & RnB.
   My magazine will be published monthly and sold monthly in the UK, America and also other parts of
    the world. It will be distributed in the main cities such as Manchester, Liverpool, Bristol, London,
    Glasgow and many more.
   My chosen language was not formal but also not informal, this is because I wanted to use yours such
    as ‘yute’ to communicate with the younger generation.
Reader Profile

James is seventeen years old. He got kicked out of
school at the age of fourteen lives in East London,
most of his close friends are in prison. Not
knowing how to change his ways he tried looking
for other things to do for example trying to find
success in the music industry.
The images I have chosen they contrast a thugest life style that impacts on my artists old life style. Taking the
pictures in the block also represents their childhood days when they used to spend their time in the blocks
doing stuff they shouldn’t be doing. The chosen clothing had to be appropriate to the lifestyle I wanted to
portray. This is important because the magazine has to comply with the genre.
3) What kind of media institution might distribute
your media product and why?

   Magazines are distributed by their publishers, Vibe magazine is published by Time Inc, whose main publisher is Time
    Warner. The magazine that I have made is to be published by IPC Media.

   In a magazine the having an obvious content is an important part of the representation of the magazine image and the
    language that I used were all essential to the genre of my magazine. As I am making a Hip-Hop and RnB magazine I
    needed to use some slag words to fit in well with my target audience. Also the images I used had to fit my format.

   My magazine will be sold at newsagents, supermarket, music stores such as HMV and many more other music stores.
4) Who would be the audience for your media product?

   My target audience for my magazine are people who are interested in Hip-Hop&RnB and for those
    who aspire on being national and international stars in the music business. Like I mentioned before
    hand, my magazine is aimed at both males and females aged between 16 – 25. it is also aimed for the
    social working class C1-E. my magazine includes articles which my relate to the younger generation
    such as how to make it from nothing to something and it also tells them about the positives out there
    in the world and not everything is negative even though there will be people trying to put you down.

   My main article will is about a up and coming artist who had everything against him when he was
    trying to make it to the majors.
5) How did you attract/address your audience?

   When trying to address my audience, I looked at previous magazines of the same genre as my own to
    determine how they connected to their audience. I looked at the front cover, contents page and
    double page spreads of both Vibe and XXL because they are both magazines with the same genre as
    my own. Once I got my information, I put my article together used some slag words to attract the
    attention of the younger generation.
   I took pictures of a surrounding which will be very familiar to most of the younger generation. I had
    to make sure that everything complied with my selected genre, or my magazine will fail to appeal to
    its target audience and therefore the magazine will not be successful in the market.
   Also my magazine sort of teaches the the young teens that there are better ways in life than just
    hanging around causing havoc in their area and it shows them that you don’t need life to hit you hard
    before you realise that this shouldn’t be the right path to pick.
6) What have you learnt about technologies from the process of constructing
this product?

   Making my magazine I have learnt all sorts of things from cropping out pictures on Photoshop to
    making a whole new magazine with InDesign. At first I found both programs very difficult to use
    because I have never used them before, however over time I became very familiar with both programs.
    I used InDeign to make my front cover, content page and double page spread, Photoshop to edit my
    pictures, Wordpress to blog my work, this is also the first time I have used this program. Lastly I also
    used Google to look up information on other magazines
   I had to book out cameras from my college in order to use them, at times this was a problem because
    the college didn’t have the right equipment needed for my magazine. I purchased CS5 for my personal
    use at home, but when trying to work at college I couldn’t open my file because the college only had
    CS4 which then made me have to bring my laptop to college to be able to complete some work.
   After a few tried of Photoshop editing my image became very easy.
7) Looking back at your preliminary task, what do you feel you have learnt in the progression
from it to the full product?

    Whilst constructing my preliminary exercise, I learnt many different skills from how to use InDesign
     and Photoshop to taking a good cover photo and I also learnt about the conventions of a magazine
     and the measurements required to make a full sized magazine.
    The main skill I think I have developed over the past couple of months was how to use Photoshop and
     InDesign, I have never used theses programs before taking on As Media but after using it often I feel I
     am more comfortable using them and if I had to use it again I would be more confident.
    Also working as a group of 4 helped me construct my magazine seeing as we were able to bounced
     ideas off each other for the concept of making a Hip-Hop&RnB magazine for 16-25 year olds.
    There was a massive difference between making my preliminary exercise to making my final
     product, the preliminary exercise was on a college magazine whist the final product was on a music
     magazine so designing both of them where slightly different.
    I feel that I didn’t spend as much time making my preliminary excise as I did making my final
     magazine, I gave my self more time on working on my final product which gave me a better
     understanding on what I was doing.
    I also feel that my magazine was not up to scratch due to me not knowing how to set it out, this is
     something which I think I need to improve on my next task
    I have also learnt many things about manipulation of photos whilst completing my course work. The
     main thing I have learnt is that almost every image you see in magazines and advertisements have
     been manipulated using Photoshoped. This is often done to enhance them and make the people look
     picture perfect.

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My evaluation

  • 1. BY : VICTOR-RICARDO DOS SANTOS SOARES
  • 2. 1) In what ways does your media product use, develop or challenge forms and conventions of real media products? The conventions of a media product Having a bold red and Eye contact with the black masthead. artist makes it seem as if he is looking directly at The chosen background you. colour makes the artist stand out more when The name of the looking at the magazine main artist has the biggest font and is The main image in the front in red to stand out cover is only of the artists top from the rest. half of his body . Having the main image This cover of VIBE in front of the masthead doesn’t have a barcode. and all the other titles means that the magazine will mostly be about that artist.
  • 3. There is a little similarity between my masthead and VIBE’s one both being red and black. Having the artists arm in The eye contact gets the reader that position makes the to think that the artist is only reader follow the direction focusing on you and nobody of the arm and read what else. ever is below the arm, in this case it will be the main headlines. The chosen background color makes the artist stand out more and makes him more The main headline is in red noticeable. and has the biggest font to stand out from the rest In compression to VIBE my magazine but other titles on top of the main image to show that my artist is not the only artist spoken about. Compared to the real magazine my front cover has a barcode at the front and the VIBE This tells us what else magazine doesn’t. could be found in the magazine.
  • 4. On the slides above I have identified the forms of convection, now I will be writing about how my magazines challenges the real magazine. With my magazine the way it challenges theses form of convections is by trying to improve them or to be done a little bit differently. For starters the use of a barcode in the front cover to indicate it is a UK based magazine. Having my artist do a hand gesture to get the reader to follow the arm on to the main headline which is in big red writing to show it’s the main headline. Also I chose to be different on the way the picture was taken, for example the main magazine only had the top half of the artist whereas I chose to add a little bit of my artists bottom half to make differ my magazine from everybody else's.
  • 5. Companies Logo Main image Articles laid out with page numbers and information about them.
  • 6. My logo Main article I deceived to put in a image that corresponds in with my main article All of my magazines features are written there. Pull Quotes I used pull quotes beneath the image to make the reader want to read that article
  • 7. Drop Cap Articles usually feature a drop cap when the first letter is bigger than the others This is the main image In this issue of Vibe there are quite a few columns The footer is always located at the bottom of the page.
  • 8. My headline was printed with a much bigger font then the rest of the text to This is the stand first that tells us a little catch the readers attention more about the artist. Main images, I used them as the background so I could write on top of them, this was done because I wanted my magazine to stand out from every other magazine we know of. With my text I decided to write in white because it is a colour that goes well with my background I also added an image . extra image to show my artists graffiti work The footer is always at the bottom of the page
  • 9. 2)How does your media product represent particular social groups?  My magazine will be targeting both male and the female audience aged between 16 – 25. This is a suitable age because the magazine is aimed for teenagers and young adults. It is also aimed at an audience of a social occupational class between C1-E  Not only music will be featured in my magazine but also dance, art and cloths will be part of the magazine. With art it shall include graffiti from my artist, dance will include break dancing and music will include hip – hop & RnB.  My magazine will be published monthly and sold monthly in the UK, America and also other parts of the world. It will be distributed in the main cities such as Manchester, Liverpool, Bristol, London, Glasgow and many more.  My chosen language was not formal but also not informal, this is because I wanted to use yours such as ‘yute’ to communicate with the younger generation.
  • 10. Reader Profile James is seventeen years old. He got kicked out of school at the age of fourteen lives in East London, most of his close friends are in prison. Not knowing how to change his ways he tried looking for other things to do for example trying to find success in the music industry.
  • 11. The images I have chosen they contrast a thugest life style that impacts on my artists old life style. Taking the pictures in the block also represents their childhood days when they used to spend their time in the blocks doing stuff they shouldn’t be doing. The chosen clothing had to be appropriate to the lifestyle I wanted to portray. This is important because the magazine has to comply with the genre.
  • 12. 3) What kind of media institution might distribute your media product and why?  Magazines are distributed by their publishers, Vibe magazine is published by Time Inc, whose main publisher is Time Warner. The magazine that I have made is to be published by IPC Media.  In a magazine the having an obvious content is an important part of the representation of the magazine image and the language that I used were all essential to the genre of my magazine. As I am making a Hip-Hop and RnB magazine I needed to use some slag words to fit in well with my target audience. Also the images I used had to fit my format.  My magazine will be sold at newsagents, supermarket, music stores such as HMV and many more other music stores.
  • 13. 4) Who would be the audience for your media product?  My target audience for my magazine are people who are interested in Hip-Hop&RnB and for those who aspire on being national and international stars in the music business. Like I mentioned before hand, my magazine is aimed at both males and females aged between 16 – 25. it is also aimed for the social working class C1-E. my magazine includes articles which my relate to the younger generation such as how to make it from nothing to something and it also tells them about the positives out there in the world and not everything is negative even though there will be people trying to put you down.  My main article will is about a up and coming artist who had everything against him when he was trying to make it to the majors.
  • 14. 5) How did you attract/address your audience?  When trying to address my audience, I looked at previous magazines of the same genre as my own to determine how they connected to their audience. I looked at the front cover, contents page and double page spreads of both Vibe and XXL because they are both magazines with the same genre as my own. Once I got my information, I put my article together used some slag words to attract the attention of the younger generation.  I took pictures of a surrounding which will be very familiar to most of the younger generation. I had to make sure that everything complied with my selected genre, or my magazine will fail to appeal to its target audience and therefore the magazine will not be successful in the market.  Also my magazine sort of teaches the the young teens that there are better ways in life than just hanging around causing havoc in their area and it shows them that you don’t need life to hit you hard before you realise that this shouldn’t be the right path to pick.
  • 15. 6) What have you learnt about technologies from the process of constructing this product?  Making my magazine I have learnt all sorts of things from cropping out pictures on Photoshop to making a whole new magazine with InDesign. At first I found both programs very difficult to use because I have never used them before, however over time I became very familiar with both programs. I used InDeign to make my front cover, content page and double page spread, Photoshop to edit my pictures, Wordpress to blog my work, this is also the first time I have used this program. Lastly I also used Google to look up information on other magazines  I had to book out cameras from my college in order to use them, at times this was a problem because the college didn’t have the right equipment needed for my magazine. I purchased CS5 for my personal use at home, but when trying to work at college I couldn’t open my file because the college only had CS4 which then made me have to bring my laptop to college to be able to complete some work.  After a few tried of Photoshop editing my image became very easy.
  • 16. 7) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?  Whilst constructing my preliminary exercise, I learnt many different skills from how to use InDesign and Photoshop to taking a good cover photo and I also learnt about the conventions of a magazine and the measurements required to make a full sized magazine.  The main skill I think I have developed over the past couple of months was how to use Photoshop and InDesign, I have never used theses programs before taking on As Media but after using it often I feel I am more comfortable using them and if I had to use it again I would be more confident.  Also working as a group of 4 helped me construct my magazine seeing as we were able to bounced ideas off each other for the concept of making a Hip-Hop&RnB magazine for 16-25 year olds.  There was a massive difference between making my preliminary exercise to making my final product, the preliminary exercise was on a college magazine whist the final product was on a music magazine so designing both of them where slightly different.  I feel that I didn’t spend as much time making my preliminary excise as I did making my final magazine, I gave my self more time on working on my final product which gave me a better understanding on what I was doing.  I also feel that my magazine was not up to scratch due to me not knowing how to set it out, this is something which I think I need to improve on my next task  I have also learnt many things about manipulation of photos whilst completing my course work. The main thing I have learnt is that almost every image you see in magazines and advertisements have been manipulated using Photoshoped. This is often done to enhance them and make the people look picture perfect.