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1. Instagram and Hootsuite
Best Practices & Dashboard Overview

2. Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
Join the conversation using #HootsuitePro

3. Introduction to Instagram
Building an Instagram Strategy
Instagram on Hootsuite
Agenda

4. • Social network for visual content:
images & videos
• Over 300+ million users
• Popular with teens and adults
between the ages of 18 - 29
• Encourages user-generated content
• Add popular # hashtags to visual to
discover your content
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What is Instagram?

5. • Grow your social presence
• Build community together
• Showcase brand personality
• Monitor brand mentions by
customers
Why you should be on Instagram?

6. Building an Instagram Strategy

7. Ask yourself, what do you hope to accomplish by
using Instagram?
• Do you want to share a creative visual portfolio
of your work, product and/or service?
• Do you want give followers a behind the scenes
look at your company culture?
• Share stories from your community and/or
campaigns?
1. Set Goals

8. Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Goal: To increase brand
exposure by getting 10 likes on
each of my Instagram photos
by end of August.
Steps to Achieve: PIC
1. Post 3 visuals per day at different time
2. Insert hashtags in each visual
3. Compare engagement on weekly basis
S.M.A.R.T Goals
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9. Tweet your questions with #HootsuitePro
• Conduct an Instagram audit to
determine what your followers are
saying about you
• Monitor your followers to see what
kind of content they are sharing
• Is your audience already using
unique hashtags?
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2. Get to know your fans

10. Tweet your questions with #HootsuitePro
Brand Hashtag
Tagline that is central to
your business (Long-
term)
Unique word for your
contest, promotion
and/or marketing
campaign (Short-term)
Campaign Hashtag
Very popular
keywords/topics and are
instantly changing in real
time
Trending
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3. Ella’s Bucket of Hashtags

11. Examples of each type of hashtags
Brand Hashtag
Examples
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12. Campaign Hashtag
Examples
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13. Trending Hashtag
Examples
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14. Keep it to
the point
Use capital
letters for
multiple
words
Avoid
hashtag
overload
Associate
something
unique to
your brand
Look up
hashtags
before you
use!
Add
hashtag to
printed
materials
#Tip: #How #To #Hashtag
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15. Instagram on Hootsuite

16. Tweet your questions with #HootsuitePro
Add Instagram to your Hootsuite dashboard
Make sure you have the latest version of Hootsuite installed on your
device.
Ensure that your Push Notifications are turned on (Phone: Settings)
○ iPhone/Android
○ Hootsuite Mobile App
○ Instagram on Hootsuite App
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Instagram for Hootsuite Checklist

17. Thank you
Join the conversation using #HootsuitePro
@Hoot_EllaBadis