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Inspiring Brand Loyalty Through Social Media

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Vicky Hastings
Vicky Hastings

Tips for engaging consumers through social networking and building loyalty for your brand.

NegóciosTecnologia
1 de 21
Inspiring Brand Loyalty Through Social Media March 14, 2011 Vicky Hastings
About Maxwell PR 2
Source: Ad Age/Ipsos Observer 2011 3
Consumers are rewarding brands that align with their values 4
And they’re vocal 5
Be personaland authentic 6
Affirm your values 7
Involve fans in your brand 8
Engage, entertain, share your point of view 9
Make your story easy to grasp 10
Educate, but make it fun 11
Understand the importance of bloggers 12
Leverage sampling and couponing opportunities 13
Investigatelocation-based marketing
Take advantage of TripAdvisor’s owners’ center 15
Surprise and delight 16
Reward loyalty 17
Connect directly in the real world 18
19 Inspiring Brand Loyalty Be personal and authentic Affirm your values Involve fans in your brand Engage, entertain and share your point of view Surprise and delight Reward loyalty
20
Thank you! Vicky Hastings 503.231.3086 vicky@maxwellpr.com www.twitter.com/vickyhastings

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