2. Imagine Web Solutions is a IT software & web development company, sells
its software through online promotion activities. We’re into data recovery,
password recovery, database recovery, email conversion and so on to these
mentioned domains: Cloud Computing, SharePoint Migration, Exchange
Online, Office 365, Google Apps, Email Migration, Data Recovery, Email
Conversion etc.
3. Agenda What We Follow
• What is a Search Engine?
• Examples of popular Search Engines
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
5. What is a Search Engine?
Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user. Commonly
used to refer to large web-based search engines that search through billions of
pages on the internet.
Locally Search
Global Search
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance ( Exact Keyword, Phase, broad)
Frequent updates to documents searched and ranking
algorithm ( According to Update)
6. How Do Search Engines Work?
Web crawling (Spider “crawls” the web to find New Documents (web pages, other
documents) typically by following hyperlinks from websites already in their
database)
Deep Crawling - Indexed – Body , Title , Alt, Hyperlinks , H1
Searching Crawler-Based, Human-Powered Directories, Hybrid Or Mixed
Results ( Manual submit + Google to Index)
8. Why is Search Engine Marketing important?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view top
10)
Search engine traffic is low and websites aren’t indexed because they are
generally poorly optimized
Clear and measurable (ROI ) Return of Investment
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads
9. What is SEO
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic")
search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site
appears in the search results list, the more visitors it will
receive from the search engine's users. SEO may target
different kinds of search, including image search,
local search, video search, academic search,[EDU]
news search
and industry-specific vertical search engines.
10. Steps to developing a good SEO
strategy:
Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
Identify search phrases to target (should be relevant to business/market, obtainable
and profitable)
“Clean” and optimize a website’s HTML code for appropriate keyword density, title
tag optimization, internal linking structure, headings and subheadings, etc.
Help in writing copy to appeal to both search engines and actual website visitors
Study competitors (competing websites) and search engines
Implement a quality link building campaign
Add Quality content
Constant monitoring of rankings for targeted search terms
11. Multi-regional and Multilingual SEO
MARKETING: SEO for your home market is one thing, taking
it across borders with the same language is another – but adding
multilingual into the mix adds yet another layer of complexity.
But there are ways of getting your head around it all world.
12. Effective Ways to Do SEO
Send Alert for competitor website content & link changes
www.followthatpage.com, Google Alert, etc.
Safe your content with the help by Google Alert “Content Para”
Global market Finder
http://translate.google.com/globalmarketfinder/index.html
• http://ostpstkonverter.blogspot.in/
• http://converterostpst.blogspot.in
How to get Quality Back link
site:.edu guestbook
site:.edu+inurl:guestbook
.edu+inurl:guestbook
.edu+inurl:guestbook
.edu guestbook
14. What is Image Role in SEO
Images play a very important role in search engines and is one of the factors which is
generally ignored by many webmasters. Search engines are trying to incorporate more
images into SERPs (Search Engine Page Results) and ignoring this could cause you loss
of good and sizable traffic. So lets look out all the major factors for implementing ‘SEO
for Images’.
Search engines can detect an image but not the content inside the images which
makes it difficult for them to sort out images based on user query.
With the evolution of Universal Search Results, images have been added to the main
page search results in Google resulting into more traffic.
You must have heard this quote ‘Images speak louder than words‘ so images can help
in presenting your content in a more user friendly manner which can help in building
your audience.
Images can also act as link bait if you allow image sharing in exchange of an link.
Easier sharing with sites like Pinterest getting more popular.
(http://picasa.google.com/)
15. How to Found Related Quires in
Social Networking Sites
http://www.bing.com/social/ Any Keyword
(updated)
site:facebook.com ”SEO”
What is Google Disavow Links Tool
16. Benefit of Data Highlighter
Data Highlighter is a webmaster tool for teaching Google about the pattern of
structured data on your website.
17. Ranking factors
On-Page Factors (Code & Content)
Title tags <title>
Header tags <h1>
ALT image tags
Content, Content, Content (Body text) <body>
Hyperlink text
Keyword frequency & density
Off-Page Factors
Directory submission: 20 per week
Social Bookmarking: 20/week
Yahoo Answers: 1/week
Classifieds Ads Posting: 10/week
Social Networking: Updated facebook, G+, linkedin, twitter and pinterest
account daily
Article Submission: 1 article content on 10 website/week
Forum Submission: 15 forums reply with signature
18. How to do More Attractive our Landing Page & How to decrease your web
page bounce rate
Have an online demo movie.
Offer a free trial.
Offer a money back guarantee.
Have a clean and professional website.
Add case studies to your website.
Make sure your website functions with all the major browsers.
Talk to visitors in a language they understand i.e. not technical jargon, unless they are techies.
Add a product FAQ to your website.
Show your price prominently.
Include your contact details on the website.
Make sure the people can understand what your software does within 2 seconds of arriving at your site.
Make the ‘download’ button more prominent on your website.
Fix any errors in your website.
Include screenshots on your home page.
Add (genuine!) testimonials to your website.
Add a privacy policy to your website.
Add live online support to your website.
Check your web logs/analytics to find out why/where visitors are leaving your website.
19. Online Reputation Management
Traditional/mainstream websites.
Professional networks like LinkedIn.
Social networks like Facebook and others.
Consumer Review sites such as epinions, MouthShut and others.
Social news / bookmarking sites like del.icio.us, technorati, dig and others.
Collaborative Research sites such as Yahoo Answers, Rediff Q&A.
Independent discussion forums based on categories and general interest by profession.
Guest Posting, Wikipedia
Blogging communities as the Open Diary, LiveJournal, Xanga.
Microblogs e.g. Twitter.
20. Efficient way to Prevent broken
links
Fix Code : - ErrorDocument 404 /404.html
21. What is Zebra Update?
Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on social
Too many retweets with keywords included around a link (spammy)
Facebook updates with too many shares from people not in your industry
Any Google+ shares as this will look spammy (Google+ is a graveyard right, so any activity looks suspicious?!)
Owning a Pinterest page - brands only use these for SEO benefit no?
22. How to Win People's Trust
Strive to produce “better”, more relevant results than competitors
( don’t copy other)
Improve customer satisfaction by gaining insights
from consumers about what is good and bad about
our product or services.
Gain insights about competitors and their customers’
perceptions about their products and services.
Email Newsletters, provide a best Offer
Add a list of famous customers to your website.
Add in Social Networking Sites
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.