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Business Intelligence (BI) 
Overview and Trends 
K1/ 4, Second floor, Sector-15/16 
Market, Vashi, Navi Mumbai. 
www.vibranttechnologies.co.in 
Mob No: 
9892900103 
9892900173
What is Business Intelligence? 
Business Intelligence enables the 
business to make intelligent, fact-based 
decisions 
Aggregate 
Data 
Database, Data Mart, Data 
Warehouse, ETL Tools, 
Integration Tools 
Present 
Data 
Enrich 
Data 
Inform a 
Decision 
Reporting Tools, 
Dashboards, Static 
Reports, Mobile Reporting, 
OLAP Cubes 
Add Context to Create 
Information, Descriptive 
Statistics, Benchmarks, 
Variance to Plan or LY 
Decisions are Fact-based 
and Data-driven
CPU – Content, Performance, Usability 
• Content 
– The business determines the “what”, BI enables the “how” 
• Performance 
– Minimize report creation and collection times (near zero) 
• Usability 
– Delivery Method Push vs Pull 
– Medium  Excel, PDF, Dashboard, Cube, Mobile Device 
– Enhance Digestion  “A-ha” is readily apparent, fewer clicks 
– Tell a Story  Trend, Context, Related Metrics, Multiple Views
How Important is BI? 
Top 10 Business and Technology Priorities for 2011: 
1. Cloud computing 
2. Virtualization 
3. Mobile technologies 
4. IT Management 
5. Business Intelligence 
6. Networking, voice and data communications 
7. Enterprise applications 
8. Collaboration technologies 
9. Infrastructure 
10. Web 2.0 
Source: Gartner’s 2011 CIO Agenda (aka “Reimagining IT: The 2011 CIO Agenda”).
The July 2010 Forrester report “Technology 
Trends That Retail CIOs Must Tap to Drive 
Growth” identified the following technologies 
that retail CIOs should be considering as 
part of an overall architecture strategy: 
Mobile 
Cloud 
Social Computing 
Supply Chain 
Micropayments 
Business Intelligence/Analytics
Why is Business Intelligence So Important? 
Time 
Data Opinion 
Making Business 
Decisions is a Balance 
(aka Best Professional 
Judgment) 
In the absence of data, business decisions are often made by the HiPPO. 
With Business Intelligence, we can get data to you in a timely manner.
Major BI Trends 
• Mobile 
• Cloud 
• Social Media 
• Advanced Analytics
TDWI Executive Summit – August 2010 
What BI technologies will be the most 
important to your organization in the next 3 
years? 
1. Predictive Analytics 
2. Visualization/Dashboards 
3. Master Data Management 
4. The Cloud 
5. Analytic Databases 
6. Mobile BI 
7. Open Source 
8. Text Analytics
Advanced Analytics / Predictive Analytics 
• Data Mining 
• Regression 
• Monte Carlo Simulation 
• “Statistically Significant” 
• Predicting Customer Behavior 
– Churn/Attrition 
– Purchases 
– Profiling
BI Today vs Tomorrow 
• “BI today is like reading the newspaper” 
– BI reporting tool on top of a data 
warehouse that loads nightly and produces 
historical reporting 
• BI tomorrow will focus more on real-time 
events and predicting tomorrow’s 
headlines
Collegiate Admissions Criteria 
• Test Scores: SAT, ACT, AP Exams 
• Grade Point Average 
• Class Rank 
• High School “Strength” 
• Extracurricular Activities: Band/Choir, Clubs, Sports 
• Non-School Activities: Work, Volunteer, Community Groups 
• Area of Focus – Intended Major 
• Family legacy 
• Home State or Country 
Regression Outcome = Graduation (binary) + GPA (linear) 
12
Retail Analytics 
• Market Basket Analytics 
• Text Analytics 
• Customer Segmentation/Clustering 
• Tailored Product Assortments 
• Inventory Forecasting
14 
Amazon.com and NetFlix 
Collaborative Filtering tries to predict other items a 
customer may want to purchase based on what’s in their 
shopping cart and the purchasing behaviors of other 
customers
What Is Text Analytics? 
15 
…turning unstructured customer comments into 
actionable insights 
…finding nuggets of insight in text data that will 
improve our business 
From Wikipedia: 
… a set of linguistic, statistical, and machine learning 
techniques that model and structure the information 
content of textual sources for business intelligence, 
exploratory data analysis, research, or investigation
Unstructured Text Processing 
Competitors’ 
Facebook 
Pages 
16 
Customer Sat 
Survey 
Comments 
Facebook 
Page 
Blogs 
Public Web Sites, 
Discussion Boards, 
Product Reviews 
Alerts, 
Real-time 
Action 
Twitter 
Page 
Services 
Quality Cost Friendliness 
Email 
Adhoc 
Feedback 
Call 
Center 
Notes, 
Voice
What is Information Governance? 
Information Governance 
Garbage 
In 
•Data Stewardship 
•Data Quality 
•Data Governance 
PREVENTS 
•Master Data Management 
•Data Stewards for Master Data “Hubs” 
•Customer, Vendor, Product, Location, Employee, G/L Accounts 
Garbage 
Out 
BY 
ENCOMPASSING 
•Report Governance 
•Metric Governance 
17 
CREATING SIGNIFICANT 
BUSINESS VALUE
BI Technologies 
•Analytic Databases 
Teradata 
Netezza 
DB2 
Oracle 
SQL Server 
•BI is a consolidating industry 
Vertica 
Aster Data 
Par Accel 
Greenplum 
Semantic Databases 
(TIDE) 
– Oracle: Siebel, Hyperion, Brio, Sun 
– SAP: Business Objects, Sybase 
– IBM: Cognos, SPSS, Coremetrics, Unica, Netezza 
– EMC: Greenplum 
– HP: Vertica 
– Teradata: Aster Data 
•Independent vendors: MicroStrategy, Informatica, SAS 
•Reporting standards determined mainly by Microsoft, 
Apple and Adobe
Thank You

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Microsoft business intelligence classes in mumbai

  • 1.
  • 2. Business Intelligence (BI) Overview and Trends K1/ 4, Second floor, Sector-15/16 Market, Vashi, Navi Mumbai. www.vibranttechnologies.co.in Mob No: 9892900103 9892900173
  • 3. What is Business Intelligence? Business Intelligence enables the business to make intelligent, fact-based decisions Aggregate Data Database, Data Mart, Data Warehouse, ETL Tools, Integration Tools Present Data Enrich Data Inform a Decision Reporting Tools, Dashboards, Static Reports, Mobile Reporting, OLAP Cubes Add Context to Create Information, Descriptive Statistics, Benchmarks, Variance to Plan or LY Decisions are Fact-based and Data-driven
  • 4. CPU – Content, Performance, Usability • Content – The business determines the “what”, BI enables the “how” • Performance – Minimize report creation and collection times (near zero) • Usability – Delivery Method Push vs Pull – Medium  Excel, PDF, Dashboard, Cube, Mobile Device – Enhance Digestion  “A-ha” is readily apparent, fewer clicks – Tell a Story  Trend, Context, Related Metrics, Multiple Views
  • 5. How Important is BI? Top 10 Business and Technology Priorities for 2011: 1. Cloud computing 2. Virtualization 3. Mobile technologies 4. IT Management 5. Business Intelligence 6. Networking, voice and data communications 7. Enterprise applications 8. Collaboration technologies 9. Infrastructure 10. Web 2.0 Source: Gartner’s 2011 CIO Agenda (aka “Reimagining IT: The 2011 CIO Agenda”).
  • 6. The July 2010 Forrester report “Technology Trends That Retail CIOs Must Tap to Drive Growth” identified the following technologies that retail CIOs should be considering as part of an overall architecture strategy: Mobile Cloud Social Computing Supply Chain Micropayments Business Intelligence/Analytics
  • 7. Why is Business Intelligence So Important? Time Data Opinion Making Business Decisions is a Balance (aka Best Professional Judgment) In the absence of data, business decisions are often made by the HiPPO. With Business Intelligence, we can get data to you in a timely manner.
  • 8. Major BI Trends • Mobile • Cloud • Social Media • Advanced Analytics
  • 9. TDWI Executive Summit – August 2010 What BI technologies will be the most important to your organization in the next 3 years? 1. Predictive Analytics 2. Visualization/Dashboards 3. Master Data Management 4. The Cloud 5. Analytic Databases 6. Mobile BI 7. Open Source 8. Text Analytics
  • 10. Advanced Analytics / Predictive Analytics • Data Mining • Regression • Monte Carlo Simulation • “Statistically Significant” • Predicting Customer Behavior – Churn/Attrition – Purchases – Profiling
  • 11. BI Today vs Tomorrow • “BI today is like reading the newspaper” – BI reporting tool on top of a data warehouse that loads nightly and produces historical reporting • BI tomorrow will focus more on real-time events and predicting tomorrow’s headlines
  • 12. Collegiate Admissions Criteria • Test Scores: SAT, ACT, AP Exams • Grade Point Average • Class Rank • High School “Strength” • Extracurricular Activities: Band/Choir, Clubs, Sports • Non-School Activities: Work, Volunteer, Community Groups • Area of Focus – Intended Major • Family legacy • Home State or Country Regression Outcome = Graduation (binary) + GPA (linear) 12
  • 13. Retail Analytics • Market Basket Analytics • Text Analytics • Customer Segmentation/Clustering • Tailored Product Assortments • Inventory Forecasting
  • 14. 14 Amazon.com and NetFlix Collaborative Filtering tries to predict other items a customer may want to purchase based on what’s in their shopping cart and the purchasing behaviors of other customers
  • 15. What Is Text Analytics? 15 …turning unstructured customer comments into actionable insights …finding nuggets of insight in text data that will improve our business From Wikipedia: … a set of linguistic, statistical, and machine learning techniques that model and structure the information content of textual sources for business intelligence, exploratory data analysis, research, or investigation
  • 16. Unstructured Text Processing Competitors’ Facebook Pages 16 Customer Sat Survey Comments Facebook Page Blogs Public Web Sites, Discussion Boards, Product Reviews Alerts, Real-time Action Twitter Page Services Quality Cost Friendliness Email Adhoc Feedback Call Center Notes, Voice
  • 17. What is Information Governance? Information Governance Garbage In •Data Stewardship •Data Quality •Data Governance PREVENTS •Master Data Management •Data Stewards for Master Data “Hubs” •Customer, Vendor, Product, Location, Employee, G/L Accounts Garbage Out BY ENCOMPASSING •Report Governance •Metric Governance 17 CREATING SIGNIFICANT BUSINESS VALUE
  • 18. BI Technologies •Analytic Databases Teradata Netezza DB2 Oracle SQL Server •BI is a consolidating industry Vertica Aster Data Par Accel Greenplum Semantic Databases (TIDE) – Oracle: Siebel, Hyperion, Brio, Sun – SAP: Business Objects, Sybase – IBM: Cognos, SPSS, Coremetrics, Unica, Netezza – EMC: Greenplum – HP: Vertica – Teradata: Aster Data •Independent vendors: MicroStrategy, Informatica, SAS •Reporting standards determined mainly by Microsoft, Apple and Adobe