Video content is highly influential for consumer purchasing decisions. A survey found that 93% of consumers find videos helpful while shopping and engage more with videos on social media than other posts. The top video streaming platforms that consumers use to research products are YouTube, Facebook, and Instagram. When consumers search for a product, they prefer watching video over reading about it or seeing pictures. Social media has helped spread videos to targeted audiences according to their interests. 95% of online shoppers prefer watching videos of products from sellers or other customers in reviews. YouTube, Instagram, and Facebook are the most used platforms for finding brand and product videos.

1. As the trend moves with time, video continues to be a strong attraction to interact with your
audience and clients. How is video more influence nowadays? People can relate and
understand much better when they see it live. In 2021, people prefer to see a video
regarding the product they are purchasing or the information they needed.
Is video still influencing customer's
purchasing decision making and where they
are browsing now?
According to a survey, 93% of
consumers finds videos helpful
while shopping
Consumers engage over videos on
social media compared to other
posts. Videos are their #1 favourite
content to know about anything.
YouTube, Facebook and
Instagram are the most preferred
video streaming platform to know
about any product or services.
When consumers search for a
product, they prefer watching it on
video more than reading about it or
seeing the pictures.
HOW VIDEO
IS INFLUENCING
CONSUMER DECISION-
MAKING IN 2021
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2. SOCIAL MEDIA TRANSFORMATION
Social media has played a vital role in reaching videos to the
audiences according to their choices. In 2020, the shopping
style was changed drastically, which resulted in small
business pushing their presence online.
WONDERING HOW CUSTOMERS
REACH THEIR PERFECT SHOP?
According to the survey, 95% of consumers who shop
online prefer watching a video of the product, whether
from the seller or in reviews from other customers.
Customers have tagged videos as the #1 most
memorable type of content from brands that keeps
them engaged.
FROM WHERE CUSTOMERS ARE BROWSING
VIDEOS?
YouTube, Instagram and Facebook are the most video
streaming platforms containing information regarding
brands and their products.
Quick infographic to
understand how and
why videos are more
influencing as content
for users.
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3. TIPS TO STAND OUT YOUR BUSINESS-LIKE A
PRO!
• Use vertical stories-friendly content that users can repost. Plan your content
according to the dimension of Facebook, YouTube and Instagram with
eye-catching graphic and content.
• Consider your current and target audience in your posts
• A/B tested content for result-driven video ads
• Put the best on first. Give you a message at the start with the most exciting
image or video clip. Keep your user connected with our content.
Five reasons to stand
out your business on
the social media
platform
• IMPROVES CUSTOMER
SERVICE
• RAISE YOUR SALES
• COST EFFECTIVE
• BRAND DEVELOPMENT
• INSTANT RESPONSE
LIVE
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