2016 ViaggioInIslanda mediakit: online Iceland travel guide The project Viaggio in Islanda has born in 2008. Spread the knowledge of Iceland in Italy through the web site http://www.viaggioinislanda.it Sponsor and partner opportunity for tour operators and travel agency. More info: info@viaggioinislanda.it or http://www.viaggioinislanda.it

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Mediakit 2016
www.viaggioinislanda.it

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The project Viaggio in Islanda has born in 2008.
Goal
Spread the knowledge of Iceland in Italy
through the web site www.viaggioinislanda.it
Creators and Administrators
Maurizio Cadeo, Giusy Calzavacca, Cinzia Cadeo
Contents
400 articles and about 1.000 pictures.
Collaborators
Friends, travellers and whoever is in love with Iceland who can provide pictures, news
and trip records.
Activity
Continuous monitoring, update with news, pictures, videos, links, special topics.
The project
Maurizio Cadeo e Giusy C. - 2008

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www.viaggioinislanda.it

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The project

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Menù / sections
History
Culture & Society,
Politics & Economy
News
Environment
Weather
Lodging
Food
Transportation
Car rental
Flights
Maps
Museums
Reykjavik & towns,
Natural beauties
Islands
Sport & wellness
Trips
Iceland in winter
Suggestions
Map
Diaries
Video
Pictures
Links
Curiosity
Tours
Itineraries
DISCOVER TRANSPORT DISCOVER MEDIA MISCELLANEOUS

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Report and Data

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Overview on 2015
Portal has become very popular among the visitors, thanks to the constant increase of
visibility in the search engines and in third party visitors web sites.

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View

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View
42,7%
Man
57,3%
Woman
0%
10%
20%
30%
40%
18-24 25-34 35-44 45-54 55-64 65+
Gender Age

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Visitors
family tours
fly and drive senior tours
camping

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Devices
DESKTOP: 56% TABLET: 14% SMARTPHONE: 30%

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View
OFFERS has been the most consulted section
in 2015.
The excellent web search positioning is due to
the competitive key words that gives high
visibility to Viaggio in Islanda.
The quality of contents attracts visitors who
are interested to visit Iceland.

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Search engine optimization

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Tuttogratis, Liquida, Trivago, Solotravel, Wordpress, Msn.viaggi,
Blogosfere, Gulliver, Blog.libero.it/fronteravventura, Motoblog,
Marcopolo, Viaggioideale, Pagineguida, Dmoz, Supereva, Blog360,
Viaggiomania, Comunicati.net, Wikio, Upnews., Flickr, Excite,
Hannamici, Islandaoggi, FriendFeed, Twitter, Dovesciare, Zalexo,
Tumblr, Marcopolo, Fotoviaggiando, Altervista, Virgilio,
Blogvacanza, Supereva, Guidaviaggionline, Amiconinviaggio...
Link popularity

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Social Network
facebook.com/viaggioinislanda/ twitter.com/viaggioislanda

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Social Network

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Opportunity

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Sponsor and partner opportunity
Banner
IAB format for the home page and specific inner pages.
Editorials, articles and CS
Drafting of articles optimized for search engines and enriched by pictures, links, docs
(ex. wall print...).
In-depth and case history
Draft and upload of detailed articles, trip reports, and much more.
Cards
Sponsor presentation.
Social Network
Facebook, Twitter e Youtube: re- publishing in the most important social networks.

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Offers section: banner
BANNER BANNER
BANNER
BANNER
1

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Visit offers section
Offers section
Tourist operators present their best proposals and offers with images, reviews and downlodable
documents e links.
2

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Home page offer
2

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Offer
Logo
description
Link to program
Photo gallery
Video
Links
2

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Editorials, articles and CS
Drafting of articles optimized for search engines
and enriched by pictures, links, docs.
View the section
3

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Sponsor cards presentation.
4
View the section

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Dem (direct e-mail marketing)
5

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Why choose Viaggio in Islanda
Results
The advertisment areas are managed to provide the highest return of investment in terms of
numbers of click, quality of the brands and visibility of the advertisers.
Positioning
Present on the main search engines with
pertinent key words.
Quality
High level quality on any content, very
often provided directly by visitors.
Brand and Feedback
Many visitors submit requests of
informations and rate the web site as
the best source for contents.
Monitoring and update
Monthly news and updates on social
portals and channels. Constant
monitoring with statistics.

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Visitors (from 2009 to nowadays)
Visitors
2011 2012 2013 2014 2015
130.000
120.000
110.000
100.000
90.000
80.000
70.000
60.000
52.916
92.021
112.826
124.463
126.474
over 500.000 visit

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Credits

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Who chose us

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Project Creators
Maurizio Cadeo
General Manager of Digital Communication
Agency NovityLab.
Web Marketing expert.
Others Projects:
www.viaggioinislanda.it
www.panesalamina.com
Hobbies: Photography, Travels.
Linkedin
Cinzia Cadeo
MA in Foreign Languages and Literature, Major:
English; Currently working with Medtronic Inc, a
medical device company, as Physician Relation
Manager.
Has been translating posts and articles from Italian in
to English for DreamingIceland.com

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Giusy Calzavacca
Master degree in Literature, teacher.
Hobbies: travelling and sport.
Web visitors
Many visitors- among whom professional
photographers who share their material with us
(pictures and trip reports). We receive many emails
requesting information on how to organize a trip to
Iceland
Project Creators

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viaggioinislanda.it/promuoviti-con-noi/
info@viaggioinislanda.it
viaggioinislanda.it
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