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Apple iTunes
     Vs
Android Market
Mobile App Trends

 Over	
  3	
  Billion	
                           Over	
  145,000	
                                              $30+	
  Billion	
  
 iPhone	
  Applica0ons	
                          Applica0ons	
  in	
  the	
                                     Marketplace	
  in	
  the	
  
 Downloaded	
                                     App	
  Store	
                                                 next	
  3	
  years	
  

   Total Apps




                                                                                                                Paid
                                                                                                                Free




                            Proprietary	
  &	
  Confiden0al,	
  Mobclix,	
  Inc.,	
  Copyright,	
  Mobclix,	
  Inc.	
  
Category Free/Paid iTunes Store




           Proprietary	
  &	
  Confiden0al,	
  Mobclix,	
  Inc.,	
  Copyright,	
  Mobclix,	
  Inc.	
  
Average App Price In Stores
 	
  $10.00	
  	
  


   	
  $9.00	
  	
                                                                                                                                                                                                                                   	
  $8.58	
  	
  

   	
  $8.00	
  	
  
                                                                                                                                                                                  	
  $7.48	
  	
  

   	
  $7.00	
  	
  
                                                                                                                                                                                                                               	
  $6.37	
  	
  
                                                                                                                                               	
  $5.90	
  	
  
   	
  $6.00	
  	
  


   	
  $5.00	
  	
                                                                                                                                                                                                                                                                                                                                                             Average	
  Price	
  +	
  Free	
  
                                                                                    	
  $4.10	
  	
                                                                                                                                                                                                                                                                            Average	
  Price	
  -­‐	
  Free	
  
   	
  $4.00	
  	
  
                                                 	
  $3.37	
  	
  

   	
  $3.00	
  	
                 	
  $2.52	
  	
                                                                                                                                                                                                                                                                                        	
  $2.51	
  	
  	
  $2.63	
  	
  

   	
  $2.00	
  	
  
                                                                      	
  $1.05	
  	
  
   	
  $1.00	
  	
  


        	
  $-­‐	
  	
  	
  	
  
                                          iTunes	
                         Android	
                                               Windows	
  Mobile	
                                                                           Blackberry	
                                                                                                    Nokia	
  Ovi	
  

                                                                                                        	
  Average	
  Price	
  +	
  Free	
                                                                                           	
  Average	
  Price	
  -­‐	
  Free	
  
                                                                iTunes                                     	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.52	
               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.37	
  
                                                               Android                                     	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  1.05	
               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.10	
  
                                                           Windows	
  Mobile                               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5.90	
               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  7.48	
  
                                                             Blackberry                                    	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6.37	
               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  8.58	
  
                                                              Nokia	
  Ovi                                 	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.51	
               	
  $	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2.63	
  
                                                                     Proprietary	
  &	
  Confiden0al,	
  Mobclix,	
  Inc.,	
  Copyright,	
  Mobclix,	
  Inc.	
  
iTunes vs Android

        Unique	
                                         Similar	
  
       Categories	
                                     Categories	
  

             Games	
                                            Entertainment	
  




            Finance	
                                                      News	
  




          Photography	
                                                   Sports	
  

             Proprietary	
  &	
  Confiden0al,	
  Mobclix,	
  Inc.,	
  Copyright,	
  Mobclix,	
  Inc.	
  
Thank You

 Sign-­‐Up	
  Today!	
  
 The	
  Largest	
  Mobile	
  Ad	
  Exchange	
  

 info@mobclix.com	
  
 www.twi_er.com/mobclix	
  
 www.mobclix.com	
  	
  




              Proprietary	
  &	
  Confiden0al,	
  Mobclix,	
  Inc.,	
  Copyright	
  2009,	
  Mobclix,	
  Inc.	
  

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mc_biyani

  • 1. Apple iTunes Vs Android Market
  • 2. Mobile App Trends Over  3  Billion   Over  145,000   $30+  Billion   iPhone  Applica0ons   Applica0ons  in  the   Marketplace  in  the   Downloaded   App  Store   next  3  years   Total Apps Paid Free Proprietary  &  Confiden0al,  Mobclix,  Inc.,  Copyright,  Mobclix,  Inc.  
  • 3. Category Free/Paid iTunes Store Proprietary  &  Confiden0al,  Mobclix,  Inc.,  Copyright,  Mobclix,  Inc.  
  • 4. Average App Price In Stores  $10.00      $9.00      $8.58      $8.00      $7.48      $7.00      $6.37      $5.90      $6.00      $5.00     Average  Price  +  Free    $4.10     Average  Price  -­‐  Free    $4.00      $3.37      $3.00      $2.52      $2.51      $2.63      $2.00      $1.05      $1.00      $-­‐         iTunes   Android   Windows  Mobile   Blackberry   Nokia  Ovi    Average  Price  +  Free    Average  Price  -­‐  Free   iTunes  $                                                  2.52    $                                                3.37   Android  $                                                  1.05    $                                                4.10   Windows  Mobile  $                                                  5.90    $                                                7.48   Blackberry  $                                                  6.37    $                                                8.58   Nokia  Ovi  $                                                  2.51    $                                                2.63   Proprietary  &  Confiden0al,  Mobclix,  Inc.,  Copyright,  Mobclix,  Inc.  
  • 5. iTunes vs Android Unique   Similar   Categories   Categories   Games   Entertainment   Finance   News   Photography   Sports   Proprietary  &  Confiden0al,  Mobclix,  Inc.,  Copyright,  Mobclix,  Inc.  
  • 6. Thank You Sign-­‐Up  Today!   The  Largest  Mobile  Ad  Exchange   info@mobclix.com   www.twi_er.com/mobclix   www.mobclix.com     Proprietary  &  Confiden0al,  Mobclix,  Inc.,  Copyright  2009,  Mobclix,  Inc.