5.1 method for system design for sustainability vezzoli 09-10 (33)

course System Design for Sustainability
Subject 5. Methods and tools for System Design for Sustainability

learning resource 5.1
MSDS Method for System Design for
Sustainability
carlo vezzoli
politecnico di milano . INDACO dpt. . DIS . faculty of design . Italy

Learning Network on Sustainability

Carlo Vezzoli
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy

CONTENTS

. a resume of System Design for Sustainability
. MSDS: method, approach and phases
. tour into MSDS method

Carlo Vezzoli

SYSTEM DESIGN FOR SUSTAINABILITY
A DEFINITION
“the design for eco-efficiency
and social equity and cohesion
of the system of products and
services that are together able
to fulfil a particular demand of
(customer) “satisfaction”, as
well as the design of the
interaction of the stakeholders
directly and indirectly linked to
that “satisfaction” system (or
value production system)”
[VEZZOLI, 2010]

Carlo Vezzoli

SYSTEM DESIGN FOR SUSATINABILITY: APPROACH

A. “SATISFACTION-SYSTEM” APPROACH
design the satisfaction of a particular demand
(satisfaction unit)

B. “STAKEHOLDER CONFIGURATION” APPROACH
design the interactions of the stakeholder of a
particular satisfaction-system
C. “SYSTEM SUSTAINABILITY” APPROACH
design such a stakeholder interactions (offer
model) that continuously seek after both eco-
efficient and socio-ethical new beneficial solutions

Carlo Vezzoli

SYSTEM DESIGN FOR USATAINABILITY: SKILLS
- design an integrated system of products and services
fulfilling a particular demand for “satisfaction”
- promote/facilitate new socio-economic stakeholders’
interactions
- promote/facilitate participated design between
different stakeholders
- ORIENTATE THE ABOVE PROCESSES TOWARDS
ECO-EFFICENT SOLUTIONS
- ORIENTATE THE ABOVE PROCESSES TOWARDS
SOCIOETHICALLY SUSTAINABLE SOLUTIONS

Carlo Vezzoli

BASED ON THESE METHODS/TOOLS ...

HiCS, EU RESEARCH MEPSS, UE RESEARCH D4S, UNEP RESEARCH
van Halen, Vezzoli & Tischner, Vezzoli,
Manzini, Collina & Wimmer, Methodology for Product-Service Systems;
Evans, Highly product service system Tools
Customerised innovation, and cases Design for
Solutions, Cranfield Van Gorcum, Assen, The Sustainability, UNEP/TU
University, 2006 Netherlands, 2005 Delft, 2009

Carlo Vezzoli

MSDS:
Method for System Design for Sustainability
SCOPE:
promote a design process for the development of
sustainable systems which is adaptable to various
design requirements and integrable within various
existing design processes
USERS:
designer, design offices, designer within companies
USE MODALITIES:
modular and flexible structure: easy to be adapted
(by a designer/design office/designer in companies)
to various design contexts and starting conditions

Carlo Vezzoli

MSDS: PHASES /PROCESSES OBJECTIVES
STRATEGIC ANALYSIS Gaining the information needed to
ANALYSIS OF THE PROJECT PROMOTERS
facilitate the generation of sustainable
ANALYSIS OF THE REFERENCE CONTEXT
ideas and scenarios for system
ANALYSIS OF THE REFERENCE STRUCTURE
innovations
ANALYSIS OF BEST PRACTICES
DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES

EXPLORING OPPORTUNITIES Producing a “catalogue” of promising
IDEAS GENERATION ORIENTED TO SUSTAINABILITY strategic possibilities, i.e. a
DEVELEPMENT OF THE SUSTAINABILITY DESIGN sustainability design-orienting sceanario
ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS

SYSTEM CONCEPT DESIGN Defining and designing one or more
VISIONS, CLUSTERS AND IDEAS SELECTION system concept oriented towards
SYSTEM CONCEPT DEVELOPMENT sustainability
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION

SYSTEM DESIGN (AND ENGIN.) Developing the most promising
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) sustainable system concept in a detailed
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION version necessariy to its implementation

COMMUNICATION Producing the documents for the external
MULTIMEDIA REPORTING: OVERALL QUALITIES communication of the solution’s
MULTIMEDIA Carlo Vezzoli STAINABILITY QUALITIES
REPORTING: characteristics (general characteristics but
Politecnico di Milano / INDACO dept. / DIS / Faculty of Design / Italy sustainability ones)
above all the

MSDS: MODULAR APPROACH
STRATEGIC ANALYSIS
MODULAR METHOD:

EXPLORING OPPORTUNITIES
IDEAS GENERATION ORIENTED TO SUSTAINABILITY 1. enabling to START up
DEVELEPMENT OF THE SUSTAINABILITY DESIGN the process at any phase

SYSTEM CONCEPT DESIGN 2. enabling to use a
VISIONS, CLUSTERS AND IDEAS SELECTION
SYSTEM CONCEPT DEVELOPMENT
SELECTED set of
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION processes and tools
SYSTEM DESIGN (AND ENGIN.)
SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) 3. Enabling to work on
ENV, SOCIO-ET. & ECON. CHECK/VISUALISATION one, two or all the
sustainability
COMMUNICATION DIMENSIONS
MULTIMEDIA REPORTING: OVERALL QUALITIES
MULTIMEDIA Carlo Vezzoli STAINABILITY QUALITIES
REPORTING:

MSDS MAIN TOOLS:

1. Sustainability Design-Orienting toolkit (SDO)
2. sustainability interaction story-spot

3. system map
4. interaction table / interaction story-board
5. satisfaction offering diagram
6. stakeholder motivation matrix
7. solution element brief

LEGENDA
sustainability-orienting system design tools
(other) system design tools

Carlo Vezzoli

PRELIMINARY TOUR ONTO THE MSDS METHOD

Carlo Vezzoli

STRATEGIC ANALISYS
STRATEGIC ANALYSIS
Identify the sustainability ANALYSIS OF THE PROJECT PROMOTERS

design priorities ANALYSIS OF THE REFERENCE CONTEXT

IDEAS GENERATION ORIENTED TO SUSTAINABILITY
DEVELEPMENT OF THE SUSTAINABILITY DESIGN

SYSTEM CONCEPT DESIGN

SYSTEM DEVELOPMENT (EXECUTIVE LEVEL)

COMMUNICATION

Carlo Vezzoli MULTIMEDIA REPORTING: STAINABILITY QUALITIES

. ENVIRONMENTAL/SUSTAINABILITY PRIORITIES DEF.
. SUSTAINABILITY DESIGN-ORIENTING / PRIORITY DEFINITION
priority identification qualitative assessment (report) of the
among criteria: No, existing system supported by a set of
Low, Medium, High checklists for a (for each criteria)

Carlo Vezzoli

Generate sustainable-focused STRATEGIC ANALYSIS
ideas on a stakeholder system ANALYSIS OF THE PROJECT PROMOTERS
intaraction level (1) ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


. GENERATE “ENV./SUSTAINABLE IDEAS” BY BRAINSTORMING
. SUSTAINABILITY DESIGN-ORIENTING / ORIENTATE CONCEPT
guidelinees at system level (1)
(for each criteria)

typed emerged
system ideas
(for each
criteria)

Carlo Vezzoli

. GENERATE SOCIOETHICAL/SUSTAIN. IDEAS” BY BRAINSTORMING
. SUSTAINABILITY DESIGN-ORIENTING / ORIENTAMENTO CONCEPT
guidelinees at system level (1)
(for each criteria)

typed
emerged
system ideas
(for each
criteria)

Carlo Vezzoli

Design and formalisation of the STRATEGIC ANALYSIS
system concepts ANALYSIS OF THE PROJECT PROMOTERS




COMMUNICATION


. SATISFACTION
OFFERING
DIAGRAMM

Carlo Vezzoli

. INTERACTION STORY BOARD

Carlo Vezzoli

. SYSTEM MAP

Carlo Vezzoli

F.PRODUCT AND SUPPORT-PRODUCT CONCEPTS
. INTERACTION STORY BOARD

Carlo Vezzoli

STRATEGIC ANALYSIS
check and visualise achieved ANALYSIS OF THE PROJECT PROMOTERS
sustainability ANALYSIS OF THE REFERENCE CONTEXT

improvements/worsening ANALYSIS OF THE REFERENCE STRUCTURE
> up-date priorities



COMMUNICATION


. CHECK IN PROGRESS CONCEPT ENVIRONMENTAL/SUSTAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT
improvemnts levels qualitative assessment of the concept
definition per aech improvements (for each criteria) as compared
criteria: -, =, +, ++ with the existing system supported by checklists

Carlo Vezzoli

. VISUALISE CONCEPT ENVIRONMENTAL/SUSTAINABILITY POTENT.
. SUSTAINABILITY DESIGN-ORIENTING / ENVIRONMENTAL RADAR
visualisation of existing
visualisation concept system priorities
improvement
(for each criteraia)

text
synthethising
improvement
(for each
criteraia) IMPROVEMENT…

Carlo Vezzoli

SYSTEM DESIGN (AND ENGINEERING)
STRATEGIC ANALYSIS
development of the system ANALYSIS OF THE PROJECT PROMOTERS
organization ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


H. SYSTEM MAP (DETAILED)
. SYSTEM MAP

Carlo Vezzoli

SYSTEM DESIGN (AND ENGINEERING)
STRATEGIC ANALYSIS
Check and visualise the achieved ANALYSIS OF THE REFERENCE CONTEXT
sustainability improvements ANALYSIS OF THE REFERENCE STRUCTURE




COMMUNICATION


. (up-date) CHECK SYSTEM ENVIRONMENTAL/SUSTAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / CHECK CONCEPT
up-date improvemnts up-date qualitative assessment of the
levels definition per aechconcept improvements (for each criteria) as
criteria: -, =, +, ++ compared with the existing system
(checklists)

Carlo Vezzoli

. (up-date) VISUALISE SYSTEM ENVIRONMENTAL/SUSTAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / RADAR
up-dated visualisation of
up-dated visualisation existing system priorities
concept improvement

up-dated text
synthethising
improvement
(for each

Carlo Vezzoli

. (up-date) VISUALISE SYSTEM SOCIOETHICAL/SUSTAINABILITY
. SUSTAINABILITY DESIGN-ORIENTING / RADAR
up-dated visualisation of
up-dated visualisation existing system priorities
concept improvement

up-dated text
synthethising
improvement
(for each

Carlo Vezzoli

. SUSTAINABILITY INTERACTION STORY-SPOT

Carlo Vezzoli

5.1 method for system design for sustainability vezzoli 09-10 (33)

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