Personal Information
Organização/Local de trabalho
Moscow, Russian Federation Russian Federation
Cargo
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Setor
Apparel / Fashion
Site
www.neweconomist.ru
Sobre
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Marcadores
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Ver mais
Apresentações
(5)Gostaram
(13)Дизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian
Wonderfull
•
Há 8 anos
Lab progress report 2011-2015
Mikhail Burtsev
•
Há 9 anos
The Power Of Archetypes In Brand Creation
Bianca Cawthorne
•
Há 14 anos
Engaging Through Storytelling Overview
Bianca Cawthorne
•
Há 14 anos
Словарь терминов Programmatic
Auditorius
•
Há 9 anos
Building Brands Online
Kantar
•
Há 10 anos
Usage And Attitude Survey
Tajan Joseph
•
Há 14 anos
Оценка стоимости бренда
Cossa
•
Há 12 anos
Ценности и благосостояние человека. От концепции к внедрению.
Эволюция и Филантропия
•
Há 10 anos
Transforming Customer Experience: From Moments to Journeys
McKinsey on Marketing & Sales
•
Há 10 anos
Big Data and Advanced Analytics
McKinsey on Marketing & Sales
•
Há 10 anos
Customer Journey Analytics and Big Data
McKinsey on Marketing & Sales
•
Há 11 anos
Nudge:Технологии управления людьми
BAH1115
•
Há 10 anos
Personal Information
Organização/Local de trabalho
Moscow, Russian Federation Russian Federation
Cargo
Head of Profiling and Behavioral Analytics Sector at ISM RANEPA
Setor
Apparel / Fashion
Site
www.neweconomist.ru
Sobre
I have special competence and I particularly interested in directions in the field of behavioral design for big data, new approaches to sentiment analysis, deep profiling of user / consumer / customer / citizen using their direct and indirect signs, structured and unstructured data.
My real passion is behavioral economics, neuroeconomics and all the fields closely connected with the decision making process and different approaches how to drive people behavior using little nudges or creating specific patterns in their behavior.
Topics of interest:
- Personal and organizational profiling (from genetics, neurohumoral regulation and population ecology of the values, behavior and personali...
Marcadores
neuromarketing
neuroeconomics
нейромаркетинг
neuroaesthetics
нейроэкономика
behavioral economics
поведенческая экономика
Нейроэстетика
decision making
sensory branding
сенсорный брендинг
sensory marketing
сенсорный маркетинг
переговоры
управление переговорами
negotiations
ценность
социальная политика
nudge
social policy
Ver mais