This Presentation is made by Me and my friend Akash Ahuja. We are summer trainees in UB Group and thats why we have made this report. I hope all of you like dis presentation.

1. By:-
Akash Ahuja
Akash Verma
(Summer Intern) ISB&M Gurgaon

2. TO UNDERSTAND & ANALYSE
THE OPPORTUNITIES OF USL
PORTFOLIO in NON-LICENSED
BANQUETS AND FARMHOUSES.

3. 1) North Delhi
2) West Delhi
3) East Delhi
4) South Delhi
5) Central Delhi
6) Ghaziabad
7) Noida
8) Greater Noida
9) Faridabad
10) Gurgaon
Number of outlets in different region
1) Delhi – 208
2) Noida / G.Noida – 12
3) Ghaziabad – 35
4) Faridabad – 21
5) Gurgaon - 25

4. Banquet Hall
Lawn
Farmhouse
Type of
outlet
Delhi Gurgaon Faridabad Ghaziabad Noida,G.
Noida
Whole
Banquet
63.28% 51.42% 40% 24% 25% 55.51%
Banquet
+ Lawn 19.80% 5.71% 5% 8% 50% 17.39%
Farmhous
e 14.49% 42.85% 55% 68% 16.66% 25.08%
Lawn
2.41% 8.33% 2.00%

5.  Preparation of Pre Journey Plan (PJP).
 Market visit to collect the data from the key person of non licensed places (banquet,
resorts, farmhouses & lawns) and understand their working.
 Explained the USL portfolio to the key person of the outlets.
 Observed the things that attract the key person.
 Tried to make good relation with the key person so as to get business in future.
 Observed the branding opportunities for USL.
 Analysis of the data to find out :-
i) Sales opportunities.
ii) Branding opportunities.
iii) Tie-up opportunities.

6.  Liquor pouring events are done on the basis of per day license.
 License fees cost Rs.15000 (from 1st April).
 License can also be provided by the outlet.
 Liquor can be purchased by the customer as well as provided by the outlet
LICENSE STRUCTURE IN DELHI NCR…

7. LICENSE STRUCTURE IN DELHI NCR…
 Price of license fees Rs.5000.
 License issued from the court.
 Name of the liquor shop is mentioned in the license.
 Customer purchase liquor from the shop mentioned in the license.
 Outlets do not provide liquor to the customer.

8. LICENSE STRUCTURE IN DELHI NCR…
 Price of license fees - Rs.4000.
 License can also be provided by the outlet.
 Customers bring their own liquor .
 Outlets do not take interest in purchasing liquor.

9. LICENSE STRUCTURED IN DELHI NCR…
 Price of license fees - Rs.2500.
 Most of the outlets have permanent license for liquor.
 Liquor is also purchased by the outlets in the number of bottles rather than cases.
e.g. :- 5 Black Dog , 6 signature , 4 antiquity etc.
 Most of the outlets purchase liquor from the wholesale shop , Name ‘L1’.

10. LICENSE STRUCTURED IN DELHI NCR…
 License not issued , to many outlets covered under ‘Restricted
Area of Air Force Station’.
 The outlets which do not lie under the ‘Restricted Area of Air
Force Station’ have the permanent license for the liquor.

11.  Key Person of the outlet purchase the liquor on the basis of discount offered.
 Most demanding brands are:-
i) Blenders pride
ii) 100 Pipers
iii) Teachers
 Key Person demand for the sample and glasses.
 High Branding opportunities.
e.g. :- decoration of bar, light board.

12. Cherish C-94,Ring Road Wazirpur
Striplex
B-9, Industrial Area, Near Britania Chowk, Lawrence Road,
Delhi
Shanti Royal
B-4, G.T. Karnal Road, Industrial Area, Near Shakti Nagar
Tel Exchange
Richi Rich A-7, Wazirpur Ring Road, Opp Shalimar bagh
Mohan Leela A8/3, Wazirpur Industrial Area
Valantine Resort GT Karnal Road, Alipur
B2 Party Place B2, Lawrance Road Industrial Area, Main Ring Road
Carnival GT Karnal Road, Alipur
Golden Pettel GT Karnal Road, Alipur
LE Garden GT Karnal Road, Alipur
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

13. SK East End Star City Mall , Mayur Vihar Phase 1 , New Delhi
SK Mohit Palace B-17 , Jhilmil Ind. Area , behind Jhilmil metro station, ND
Lajwaab G-78 , Preet Vihar , Vikas Marg , New Delhi
Raj Mahal
2nd Floor , Aggarwal Fun city Mall , Nr. CBD Ground , New
Delhi
Lajwaab G-78 , Preet Vihar , Vikas Marg , New Delhi
Raj Mahal
2nd Floor , Aggarwal Fun city Mall , Nr. CBD Ground , New
Delhi
SK Mohit Palace B-17 , Jhilmil Ind. Area , behind Jhilmil metro station, ND
Orchid Karkardooma Metro Station , New Delhi
Jolly Aditya Mega Mall , CBD Ground , New Delhi
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

14. In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.
Cherish C-94,Ring Road Wazirpur
Striplex
B-9, Industrial Area, Near Britania Chowk, Lawrence
Road, Delhi
Shanti Royal
B-4, G.T. Karnal Road, Industrial Area, Near Shakti Nagar
Tel Exchange
Richi Rich A-7, Wazirpur Ring Road, Opp Shalimar bagh
Mohan Leela A8/3, Wazirpur Industrial Area
Valantine Resort GT Karnal Road, Alipur
B2 Party Place B2, Lawrance Road Industrial Area, Main Ring Road
Carnival GT Karnal Road, Alipur
Golden Pettel GT Karnal Road, Alipur
LE Garden GT Karnal Road, Alipur

15. Golden Tulip
242-245 , Fatehpur Beri , Asola , Chattarpur Temple Road ,
Chattarpur
Sylvan Chef farms &
Banquets
1768/1 , Central School Road, Behind Indian Spinal Injuries
Hospital, Vasant Kunj, Delhi
Essex Farms 4, Aurobindo Marg , ND
Paradice Banquet Aruna Asaf Ali Road, opp. Checrolet Showroom Vasant Kunj
Paradise Banquet Aruna Asaf Ali Road, opp. Checrolet Showroom Vasant Kunj
The ICON MG Road , Ghitorni Metro Station , New Delhi
The Trillion Chattarpur Road
Classic
A-38 , Classic House , Mohan Co-op , Indstl estate , Mathura
Rd , ND
The Ocean Retreat Main Rd, Chattarpur, Delhi
Mallu Farms Main Rd, Chattarpur, Delhi
The Uppal Nh-8 , Near IGI Airport , ND
New Vasu Farm Main Rd, Chattarpur, Delhi
Mapple Exotica Chattarpur Road , Nr. IIPM
F&B Farms 128 , Chattarpur Road , Asola , Nr. PNB Bank , Chattarpur
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

16. Tivoli Habitat Centre
R-1,Sec-20,Recreational Area, Opp Alpha-II,Nr City Park, Greater
Noida,NCR
AWADH GREENS
R-1,Sec-20,Recreational Area, Opp Alpha-II,Nr City Park, Greater
Noida,NCR
Gardens Golf Course Road , Sec.51 , Noida
Yu turn Celebrations R-1,Sec-20,Nr City Park, Greater Noida,NCR
Crescent Banquets Kirtimaan Plaza, Sec-30 Market , Noida
Anandee Home C-4, Opp Kendriya Vihar, Noida Sector-51, Noida
Great India Celebration
Plot No. A-2, Behind Great India Place Mall,Sec. 38 A, Near Sec-
18 Metro Station, Noida
Lovely Banquet Vill Sadarpur , Sec 45, Noida Sector-45, Noida
Royal Vachhil Villa(RV2) B-1, Near Satish Chowk Petrol Pump & Golf Club,Sec 46,Noida
RajMahal
C-3, Opp. Kendriya Vihar , Gate No. 2 , Nr. Noida City Centre
Metro Station , Sec.51 , Noida
Reshma Mahal D-188-189, Near Park Plaza Hotel, Noida Sector-55, Noida
Olive Gardens Plot No. 401, Golf Course Road, Sec-52, Noida
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

17. S.k. Raj Mahal Indl. Area, Pandav Nagar, Near New Era Collage, Gaziabad
S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad
Hotel West View 106, Near Navrang Cinema, Gt Road, Model Town Ghaziabad
Shivam
Prehlad Gadi, opp kohinoor palace, Link Road, Kaushambi,
Gaziabaad
Darshan Banquet NH-24, Gaziabad
Clouds 9 Nh-58, Nr DPS,Opposite Uttam Tyota, Meerut Rd, Ghaziabad
Tanushree alace NH-24,Lucknow Stone 474 K.M,Gaziabad
Galaxy Banquet Ambedhkar Road, Gaziabad
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

18. Hotel Delite Neelam Bata Road , Faridabad
Mahalakshmi 68 , Neelam Bata Road , Faridabad
Raj Mahal Neelam Bata Road , Faridabad
Hotel Akash 12 , Neelam Bata Road , Faridabad
Eros Farms Main Mathura Road , Faridabad
Ronald Inn 64, Neelam Bata Road , Faridabad
Anupam B.K chowk , Faridabad
Eden Gardens Suraj Kund Badkhal Lake Rd , Faridabad
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

19. Vatika Grand Sec-29 , Leisure Valley , Gurgaon
Great India Celebration Ansal Plaza Mall , Palam Vihar Gurgaon
The Woods H-Block , Greenwood City , Sec-46, Gurgaon
Nitesh Kunj Nh-8 Highway
Emarald The Banquet Global Foyer , Folf Course Rd, Sec-43 , Gurgaon
Gola Sizzler SCO-39 , Sec-29 , Gurgaon
Grand Notting Hills Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.)
Natraj Greens Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.)
Jashan Old Delhi Rd , Nr. Atul Kataria Chowk , Gurgaon (Hr.)
In the given outlets we
analyze that the sales
opportunities is high because
of high number of functions in
a year with high liquor pouring
events.

20. Most demanding brands –
1) Blenders Pride
2) Teachers Highland
3) 100 Pipers
Brand for competition –
1) Antiquity Blue
2) Royal Challenge
3) Black Dog 8 Y.O

21.  You give us discount , we will give you business.
 Bad experience with United Spirits – No one picks the call for placing the order.
 Getting descent discount from the wholesaler rather than the company.
 Interested in the offers of United Spirits.
 Company should focus on new schemes for the outlets.
 Customers need sample for testing.

22. City / Region Number of outlets
West Delhi 10
North Delhi 10
South Delhi 14
East Delhi 9
Faridabad 8
Ghaziabad 8
Gurgaon 9
Noida / Greater Noida 12
 With the help of the table we can analyze that number of functions in a year
and liquor pouring events are more in South Delhi and East Delhi, so we
should focus first on these two region and more number of outlets.
 In NCR region sales opportunities are more in Faridabad because of high
number of functions in a year and high liquor pouring events.

23. Idea : -
 Tie up with Just Dial.com will help us to get the details of the consumer , who
are looking for the outlets.
Implementation :-
 We can make a backend team and register a number with justdial so as to get
the details of customer as well as consumer.
 Number of people required in a team – 3 (including sales team)

24. Rain Tree Grill A-8,kailash Park, kirti nagar
City Palace 40-B,555 soap factory, Rama Road
Kanishka Garden
Metro Pillar 439, more Kamrudin Nagar, NH-10,
Nangloi
Seven Pearls Banquet Rz-7, Old Pankha Road, Opp A1 Block, Janakpuri, Delhi
Abbi Farm Nr. Arjangarh Metro Station , MG road , ND
S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad
S.K. Diamond D-20 & E-170, Kavi Nagar, Industrial Area, Gaziabad
The Woods H-Block , Greenwood City , Sec-46, Gurgaon
Regency Banquet Sec-29 , Gurgaon
Ronald Inn 64, Neelam Bata Road , Faridabad
With the help of graph shown
we figured out top outlets where
we can have good branding
opportunities .
Outlets interested for Tie ups
are:- Regency Banquets, The
Woods, Ronald Inn

25. LIGHT BOARD