IBM Wimbledon Innovation Campaign

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The document discusses IBM's partnership with Wimbledon and its campaign objectives. The campaign aimed to showcase IBM's innovation capabilities through its work with Wimbledon and demonstrate how IBM delivers business value. The strategy was to create digital content that showed behind the scenes glimpses of how IBM helps Wimbledon innovate while facing challenges. The overview describes the various digital elements used like outdoor advertising, social media, and websites to promote this message.

Economia e finanças Tecnologia

Agenda Why Wimbledon? Campaign Objectives / Strategy / Overview Learnings’

Why Wimbledon? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Campaign Strategy Content at the heart of the digital solution Be where our audience are Behind the scenes to show HOW, not WHAT

Campaign Overview Digital Elements OOH – BA & Virgin Airport lounges, & Heathrow Express CNBC Europe Sensitive Walls Cab Vision – 1000 London taxis plus Live Scores cnbc.com TimesOnline websites ibm.com & wimbledon.org

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Learnings’

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